Value Chain Analysis Turkey Car Rental Market

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Turkey Car Rental Market Future Growth
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Growing customer awareness about car rental
markets, increasing prominence of app-based
bookings and increasing number of car rental
firms have been major growth drivers of Turkey
car rental market during the review period. The
car rental market in Turkey is highly fragmented
with the presence of large number of unorganized
and small players in the industry. The lack of
legal regulations on car rental has led to
further fragmentation with a proliferation of
small car rental offices. However, the
international brands such as Avis and Budget Rent
a Car continue to gain share from the
small car rental offices due to their extensive
penetration in terms of extensive fleet size,
outlets, higher-quality services and their
stronger and more consumer-friendly service
provision. The car sharing platforms are
increasingly gaining prominence in Turkey as
brands such as Yoyo and Zipcar continue to gain
popularity among the millennial population.
Additionally, growing consumer awareness about
online shopping and payments, increasing
penetration of online and mobile internet and
ongoing investments by the companies to improve
their services continued to boost online sales
of car rental during the review period.
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Car rental continues to perform well owing to
increasing numbers of airline passengers and
successful penetration of car rental companies in
leading airports. An increasing number of
long-term car rental companies which mainly focus
on business car rental activities have added
short-term car rental services to their
portfolios which aided the growth of car rental
market in Turkey. Additionally, increasing
passenger preference for car rental due to
convenience compared to other types of
transportation continues to have a positive
impact on car rental industry. It was witnessed
that car rental companies have been investing in
mobile based bookings to benefit from the
increasing consumer preference for mobile
purchases. Due to the decreasing number of
incoming tourists as a result of the increasing
frequency of terrorist attacks and political
instability, negatively affected the overall
market but the car rental market witnessed a
positive growth rate during the overall review
period 2012-2017.
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The report titled Turkey Car Rental Market by
Market Structure (Organized and Unorganized
Sector), by Mode of Booking (Online and Offline),
by Clients (Leisure and Business), by Pick-Ups
(Airport and Off-Airport), by Car Type
(Hatchback, Sedan and SUV) and by Major Regions -
Outlook to 2022 by Ken Research suggested that
 rising middle-class population with its high
level of disposable incomes will majorly account
for the overall revenue growth of Turkey car
rental market in next 5 years till 2022.  
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For more information on the research report,
refer to below link https//www.kenresearch.com/a
utomotive-transportation-and-warehousing/automotiv
e-and-automotive-components/turkey-car-rental-mark
et/142340-100.html  Related Reports by Ken
Research  Vietnam Car Rental Market Outlook to
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for Rental Cars to Drive Market  Thailand Car
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Traffic Congestion and Rising Number of Corporate
Clients to Amplify the Market Growth  Indonesia
Car Rental Market Outlook to 2021 - Rising
Tourism and Growing Middle Class Population to
Foster Future Growth     Contact UsKen
ResearchAnkur Gupta, Head Marketing
CommunicationsAnkur_at_kenresearch.com91-901537824
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