Mobile App Development Launch – Avoid These 4 Pitfalls

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Mobile App Development Launch Avoid These 4
Pitfalls
It is critical to keep a check during the last
phase of your mobile app development before it
gets launched. In the beginning, learn that your
app just like the millions of apps is the new one
in the app store. As a prediction, the number of
mobile app downloads in 2017 will be around 197
billion. The mobile app ecosystem is jam-packed,
and every business needs to prepare for the
upcoming tough time. The market resistance is
just one of the problems you have to face and
work-out with, but there are more. Any hurry
while the mobile app launch might overthrow an
otherwise excellent app and it is necessary to
learn from what others have suffered. Keeping
above things in mind, try to avoid the following
common silly mistakes before the mobile app
launch Before capitalizing mobile app
pre-launch, be clear of what it is. When you
plan to begin with your app promotion at the time
it is live you are sure to get a lot of
discontentment. Creating a general buzz on social
media about your app and also on other online
platforms forms curiosity and you can, in fact,
use this opportunity to develop a mailing list.
On social media, you can update your followers
and upload teasers that will influence the
target users. In this scene, interact with
influencers, journalists and relevant bloggers to
prepare the mobile app for the actual
launch. Overlooking Beta Testing An app
development takes a lot of time, so it is obvious
that every business person wants it to be
launched in soonest possible time. And in all
this hurry, most of the app developers make a
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blunder as they overlook beta testing by an
expert who will fix any hidden bugs and ensure
the app is user-friendly. A public beta launch
also acts as the prospect to acquire objective
feedback that will boost the UI
improvement. Unsatisfactory Market
Research Before beginning, any serious
development, Market research is the must. In
fact, a true market research should be performed
time to time during the entire development phase
to secure the effectiveness of mobile app. By
conducting an intense market research, businesses
can be more familiar with the intended user. The
mobile app then you launch is profoundly
effective, and market demands relevant. Pay No
Attention to App Store Optimization So often
mobile apps are trendy and are considered as the
easiest channel to make money with them?
Thinking this way will definitely lead to huge
disappointment after the mobile app launch. A
specific time and budget need to be allocated for
App Store Optimization (ASO). Ensure that the
optimized keywords gain the competitive insights
to determine where the competition is heading.
Your apps ranking on the store is dependent on
your App Store Optimization efforts. To make
your app easily discoverable in the store, invest
sound resources. Other blunders to avoid are,
underestimating the ratings and reviews, and
feedback, failure to advance the creativity of
your app, avoiding Offline Promotion and PR,
overlooking Discovery Platforms. If your mobile
app is developed by the best mobile app
development company, they should be able to
manage the promotional activities. As a
proficient mobile app development company, above
steps, are our typical process for our clients
and startups. Let us know your mobile app idea
we will do rest of defining the development and
marketing.