How Artificial Intelligence is Reshaping Ecommerce Landscape in 2018? - PowerPoint PPT Presentation

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How Artificial Intelligence is Reshaping Ecommerce Landscape in 2018?

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AI and machine learning are raising the bar of customer expectations in the eCommerce space. Is your eCommerce website equipped to woo your audience in a relevant and contextual manner? Get in touch with a professional eCommerce web design company to leverage AI for your business. – PowerPoint PPT presentation

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Title: How Artificial Intelligence is Reshaping Ecommerce Landscape in 2018?


1
How Artificial Intelligence is Reshaping
Ecommerce Landscape in 2018?
2
  • By now you are very much familiar with the term
    artificial intelligence (AI), arent you? Last
    year, you might have heard a lot about the rise
    of AI and how it is redefining practically every
    aspect of business too.
  • As we begin 2018, I would like to take a look at
    how AI is revolutionizing eCommerce and what it
    means for an eCommerce website development
    company.

3
  • Contrary to common perception, AI is not just
    something that interests only engineers or
    developers but it is equally significant for
    marketers as well.
  • Now, machines would tackle the tasks that usually
    demand your input thus saving your time and
    energy for other core business activities. The
    best part is that with new advancements, AI
    machines are not only performing tasks but also
    learning and improving the way in which they are
    doing the tasks.

4
How AI is influencing eCommerce in 2018?
  • The eCommerce space has become steeply
    competitive and to survive and succeed your
    eCommerce website should be faster as well as
    smarter.

5
  • Your outsourcing eCommerce web development partner
    must be adept in designing e-stores by
    integrating AI-enabled tools.
  • Furthermore, as you collect more and more
    customer and visitor data, with AI you can find
    valuable actionable insights by analyzing them
    and put them to work in a far more efficient
    manner.

6
IoT Smart home appliances
  • The Internet of Things (IoT) is a fast evolving
    reality today! The Internet is not just about
    connected laptops and computer anymore.

7
  • Rather so many objects from printers to cars and
    smartwatches to fridges can be connected to
    modern day Internet in order to make your life
    convenient and the world around you smarter.
  • Fridges? Yes, you read it right I literally
    meant fridges! Big tech brands like Samsung have
    introduced refrigerators that leverage AI and
    interior cameras to convert the traditional
    fridge into a smart appliance.

8
  • This smart fridge monitors the stocked food
    levels with three cameras and orders groceries
    whenever discovers that the food levels are low.
    Attention, eCommerce owners! Get ready to serve
    smart refrigerators too.
  • Guess what! This refrigerator also suggests
    recipes based on the remaining stocked food
    items. Dont you think this smart refrigerator
    redefines convenience?

9
Conversational UIS
  • While shopping online, have you ever used the
    chat option? You might have noticed that some
    site have that chat option and as soon as you
    land, a customer representative appears, how may
    I help you today?

10
  • You might find it difficult to even distinguish
    whether you chatter with a person or a bot
    programmed to help you with your questions.
  • With technical advancements, the new chatbots in
    the market are smarter and are endowed with the
    capacity to provide intelligent and more
    personalized chatting experiences.

11
  • As an eCommerce owner now you can offer 24/7
    customer support to your e-store visitors, track
    their shopping behavior, collect valuable data
    quickly and establish seamless brand continuity.
  • An automated and effective chatbot would help you
    increase your conversion rates by rendering
    tailored online experience to your customers
    without you having to put any extra effort. So,
    ask your eCommerce web development company to
    integrate chatbot to your eCommerce website.

12
Streamlined and efficient CRM
  • As new and improved AI tools are becoming
    available, one of its most impressive features,
    predictive nature is making Customer Relationship
    Management (CRM) obsolete.

13
  • The process of gathering copious amount of data,
    then analyzing them and drawing conclusions to
    make future predictions is far more streamlined
    and efficient with contemporary AI tools.
  • If you do not have any in house Excel Pivot
    Tables expert, then there is nothing to worry
    about it.

14
  • This is because now all you need is an AI
    programmed tool to absorb the colossal amount of
    data and offer insights regarding who is like to
    buy your products and how you can effectively
    engage then in order to maximize conversions of
    prospects to customers.
  • AI has brought a new marketing era which is
    focused on directing quality and more relevant
    advertising to the right eCommerce
    website visitors at the right time. Thus, the
    days of aggressive re-marketing and too much ad
    exposure will be gone.
  • AI tools will not only make your life easier but
    also improve the overall customer experience.

15
Smart inventory management
16
  • Being a web shop owner you must have gone through
    the nightmare of inventory management right?
    Keeping inventory up to date, shelves stocked,
    and at the same time, keeping track of everything
    accurately is awful as well as challenging.
  • Therefore, no wonder that AIs predictive
    analytics is making big waves in the realm of
    inventory management.
  • Unlike using traditional inventory
    managements hindsight perspective, AI technology
    enables web shop owners like you to get critical
    information about the factors that are driving
    demands.

17
  • Moreover, leveraging predictive analysis it makes
    you aware about the future demands that are
    likely to enter the market. More and longer you
    use your AI tool, smarter and more knowledgeable
    it becomes about your business, customers and
    prospects.
  • You will be equipped to predict real-time and
    future inventory needs more accurately for your
    business thanks to advances in AI and machine
    learning.

18
Effective visual search
  • In the New Year eve, I was fascinated by the chic
    dress a female friend of mine was wearing and I
    felt I would surely buy something like this for
    my special friend. But I had no idea what it is
    called and how to find it. Have you ever had a
    similar experience?
  • Well, this wont be a problem anymore with AI as
    it can easily classify, interpret and understand
    images and thus make things easier for you to
    find it even if you dont know its name.

19
  • So, next time you like anything just do not
    forget to snap a picture of that stuff and you
    can search it using an AI enabled app anytime,
    anywhere.
  • Wondering how this useful tool can be helpful for
    your online business? Follow the footsteps of
    eCommerce giant Amazon. In your Amazon mobile
    app, you can point your camera on your phone to
    anything that fascinates you Amazon will
    identify and bring it up for you to add it to
    your shopping cart.

20
Conclusion
  • By now you would have fully understood how AI is
    helping us to enhance eCommerce platforms in
    order to cater to the needs of customers.
  • The ads of product recommendations will no more
    annoy and push away customers. This is because
    the ads being data driven would be relevant to
    consumers and help your site visitors to find new
    products in a conversational and relaxed manner.
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