Title: The Do's & Don'ts Of Vehicle Wrap Design
1The Do's Don'ts Of Vehicle Wrap Design
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DO SIZE UP THE JOB AND TAKE PHOTOS Size up the
vehicle by taking photographs and measurements
of the sides, hood, rear, and bumpers before
starting the designing process. Try to take
direct photographs of the brakes, rivets, door
handles, and other parts. While taking pictures
you can plan for any customization or paint and
body issues which is vital for quoting and
planning a wrap.
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- DONT RELY SOLELY ON DIGITAL TEMPLATES WITHOUT
SEEING THE VEHICLE - A template can provide you a dimensional outline
of the vehicle and a digital canvas to work on
but wont alert you to the unique problems which
you may encounter. After cutting and printing a
wrap, if you find out that your client has
attached a custom bumper, then it can cost you
valuable time and money.
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DO RESEARCH YOUR CLIENT AND CREATE A PLAN OF
ACTION Knowledge is always important for any
great design and so it is better to talk with
your client about what design, color, message,
and composition they like. Research other design
ideas currently in the marketplace and bring
all the information in one place to create a
proper plan-of-action.
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DONT OVERCROWD YOUR DESIGN Avoid overcrowding
your vehicle wrap with imagery and design
templates even though they are traditionally
very colorful and eye-catching. Try to make your
designs simple and obvious with high-level of
sophistication. This will make your vehicle wrap
message stand out from noisy backgrounds and
unnecessarily clutters.
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DO USE BOLD COLORS AND BOLD DESIGN Vehicle
wraps are always big, bold, and exciting so that
it gets easily noticed. While creating your
design, think larger-than-life graphics which
people will remember after watching. Having such
a large canvas to work on, it always provides an
opportunity to be bold.
76
DONT PUT TOO MUCH ADVERTISING COPY IN YOUR
DESIGN Advertising copy should be kept to a
minimum as too much of it can be distracting on
a vehicle wrap. A web or social address, a phone
number, a short message and a strong brand
identity is all you need to make a good
advertising copy in your design.
8THANK YOU
Maddog's Auto Styling
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