Resorts Management - PowerPoint PPT Presentation

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Resorts Management

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Title: Resorts Management


1
Resorts
  • Types of Resorts/Hotels
  • Characteristics of Resort Management
  • Employment Questions
  • Functional Divisions
  • Front of the House
  • Housekeeping
  • Maintenance
  • Impacts
  • Planning and Development

2
Types of Hotels
  • Commercial or Transient Hotels
  • Convention Hotels
  • Motels and Motor Hotels
  • Condominium Hotels
  • Residential Hotels
  • Casino Hotels
  • All-suite Hotels
  • Resorts

3
Characteristics of Resort Management
  • There are several features that distinguish
    resort properties from other types of lodging
    properties
  • Guests
  • Recreation
  • Location
  • Local dependence
  • Seasonality
  • Personnel
  • Employee training
  • Revenue and accounting
  • Traditions

4
Guests
  • Vacationing individuals
  • Vacationing families
  • Convention guests
  • Expect larger, more luxurious rooms (bathrooms
    amenities, mini-bars, seating areas,
    entertainment centers, etc)
  • Stay longer than typical commercial hotel guests
  • Rooms are typically more expensive

5
Recreation
  • Multiple pools
  • Tennis courts
  • Golf courses
  • Ski slopes
  • Retail
  • Increased amenities means increased costs,
    increased maintenance and make it more difficult
    to change with times

6
Recreation
  • These amenities require additional land and
    staffing
  • Maintenance workers must have more specific
    expertise
  • Trainers and/or teachers may be needed for guests
  • Recreational amenities can greatly affect the
    reputation of the resort, and in fact, may be at
    the center of the resorts reputation

7
Location/Geography
  • Location itself may be an amenity
  • Resorts very often must be self contained
  • Location is often remote, and therefore might
    create problems in terms of
  • Personnel supply
  • Personnel housing/transportation

8
Location
  • Remote locations are more subject to
  • Limits on delivery
  • Limits on communications
  • Extreme weather conditions
  • Transportation for guests to and from property
  • Having the location community dependent on it

9
Local Dependence
  • Employment patters
  • Lay off workers in more developed areas
  • Employ workers year-round in less developed areas

10
Seasonality
  • Seasonality in commercial recreation does not
    just depend on the yearly seasons
  • Creative solutions to seasonality caused slumps
    are important
  • Shoulder seasons are those time periods that come
    just before and just after the prime season

11
Seasonality
  • Concerns
  • Personnel turnover
  • Hiring/training costs
  • Inventory control/theft
  • Good will with community

12
Personnel
  • Guest stay longer
  • Guests are often limited in number (at least per
    employee)
  • Employees may get to know guests during their
    stay
  • Guests expect more personal treatment
  • Increased numbers of moments of truth make
    hiring the right people even more important

13
Employee Training
  • Seasonality may require that employees be
    cross-trained
  • Double-barrel training crucial to guests that
    demand high quality service

14
Revenue and Accounting
  • In contrast to most commercial hotels, resorts
    rely much more on recreational activities and
    departments for income
  • Financial statements are more complicated with
    some areas operating at a loss to attract guests
    to other departments

15
Traditions/Events
  • Resorts tend to attract a higher number of
    repeat visitors than commercial hotels
  • Traditional activities based on society holidays,
    etc can help create family traditions at a resort
  • Resorts can create their own events that can
    become traditional over time

16
Questions
  • Fill out the questionnaire and see if you can
    decide which questions are okay to ask in an
    interview (or on an application) and which are
    not okay to ask

17
Functional Divisions
  • Resorts and hotels typically divide departments
    into two major divisions based on their most
    basic functions

18
Functional Divisions
  • Front-of-the-house
  • Bell service, concierge, reservations, front
    desk, guest services, social directors,
    activities directors
  • Heart-of-the-house (Back-of-the-house)
  • Food and beverage, building maintenance, grounds,
    housekeeping, laundry, power, accounting and
    purchasing

19
Functional Divisions
  • Sometimes departments are divided between those
    that directly affect the guest, supporting their
    needs and wants from those that support other
    departments

20
Functional Divisions
  • Line departments
  • Front-of-the-house departments and most
    heart-of-the-house departments
  • Staff support departments
  • Payroll, purchasing, marketing, sales, security,
    personnel, accounting

21
Rooms Division
  • Some of the largest properties divide
    departments even further and create a special
    rooms division. This special area includes
    housekeeping and reservations.
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