Three Most Important Integrations Your Clients’ WordPress Sites Need - PowerPoint PPT Presentation

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Three Most Important Integrations Your Clients’ WordPress Sites Need

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Developing a website involves a lot of research. You also must keep in mind the requirements and demands of your clients. However, it is also important to proactively incorporate some very essential aspects without which a website would not have the capability of running smoothly. – PowerPoint PPT presentation

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Title: Three Most Important Integrations Your Clients’ WordPress Sites Need


1
Three Most Important Integrations Your Clients
WordPress Sites Need
Presented By Priya
2
Table of Content
  • Introduction
  • The three major elements to integrate into the
    WordPress site
  • Google Analytics
  • Facebook Pixel
  • Email Marketing
  • Contact Us

3
Introduction
  • Developing a website involves a lot of research.
  • You also must keep in mind the requirements and
    demands of your clients. 
  • However, it is also important to proactively
    incorporate some very essential aspects
    without which a website would not have the
    capability of running smoothly.
  • Therefore, while setting up a WordPress site,
    you should be keeping the following elements in
    mind, which, if integrated shall lead to the
    higher exposure of the website.
  • Before diving into the actual task of website
    building and integration, you must take care of
    the following factors. Ask your client the
    following questions

4
Introduction
  • Who is the target audience?
  • Is the business type, product or service based?
  • Does the business cater to business professionals
    or just householders?
  • Will the website require a blog section?
  • Will the website need an out-and-out e-commerce
    utility?

5
The three major elements to integrate into the
WordPress site
  • The three major elements that you would want to
    integrate into the WordPress site of your clients
    are as follows
  • Google Analytics
  • Audience type
  • Behavior of audience
  • How visitors came to know about the site
  • How the client wishes to convert them into
    long-term customers
  • Facebook Pixel
  • Website Audience tracking
  • Conversion Tracking
  • Standard Events
  • Email Marketing

6
Google Analytics
  • When you build a site, it is imperative that you
    install Analytics to it, in order to keep a track
    of traffic visiting the site every day, how
    much of the visitors are getting converted into
    customers.

7
Google Analytics
  • Google Analytics is also a great way of making
    note of the following factors
  • Audience type With Google Analytics integrated
    into a WordPress, it becomes easy for the
    operator of the website to understand if the
    right kind of audience is visiting the site or
    not.
  • Behavior of audienceYou can track easily which
    page link they click on after they are directed
    to the home page. Also, you can also observe how
    long a visitor stays on a specific page of your
    site and if he or she clicks on any anchor text
    or performs any actions.

8
Google Analytics
  • How visitors came to know about the site Google
    Analytics helps you understand how visitors are
    moving into your site. You can keep a record if
    it was a click on an advertisement or an organic
    search result that prompted them to visit the
    site
  • How the client wishes to convert them into
    long-term customers Ask your client what he
    thinks could make customers convinced about
    buying products or services from the site.
    Accordingly, you can develop marketing strategies
    and utilize Google Analytics in the best way
    possible.

9
Facebook Pixel
10
Facebook Pixel
  • Website Audience trackingWith the aid of
    Facebook Pixel, you will be able to track users
    and visitors who are exploring your website by
    simultaneously being logged on to Facebook.
  • Conversion TrackingWhen customers click on a
    product and make a purchase, some sites take the
    users to a custom completion page. This page acts
    independent of any advertisements, as they are
    track able. 
  • Standard EventsThis feature is the most recent
    addition in Facebook Pixel. You need to cleverly
    use codes to make it run, but it helps increase
    your conversion rate by a very high margin.

11
Email Marketing
  • When you work on a WordPress site, you must make
    it a point to integrate email marketing software
    tool into your website.
  • This helps increase conversion.  
  • When visitors come to your site, you display a
    customized welcome screen after some time of
    their stay on the site, which also offers them a
    free consultation guide or a free webinar.

12
Contact Us
  • Vintage Coders
  • Address SCO 35F City Center, near Bus Stand
  • Hoshiarpur, Punjab, India.
  • Website http//vintagecoders.com/
  • Phone 07837982287
  • Office Email vintagecoders89_at_gmail.com
  • Email vintagecoders786_at_gmail.com
  • Resources https//goo.gl/uHurzK
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