Design a segmentation plan for ‘Soft & Sweet’.

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• Marketing Management

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•  
• Marketing Management
•  
• Q1. Assume that you are going to start a
  restaurant targeting young customers. What will
  be the various elements of Marketing Mix with
  respect to the restaurant? Elucidate.
• (10 Marks)
•  
• Q2. Suppose that you are planning to buy a new
  mobile phone for yourself. What factors
• are likely to influence your buying behavior
  while buying a mobile phone? Explain.
• (10 Marks)
•  

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• Q3. In recent past, teenagers girls in India have
  become highly beauty conscious. XYZ
• Limited is planning to introduce a first
  of its kind beauty cream Soft Sweet targeting
• teenager girl of affluent class. The cream
  would be available in different variants as per
  the skin type such as neutral skin, oily skin,
  rough skin etc. The product would be sold only
  from the premium cosmetic stores and through
  company website across the country.
• Assume that you are responsible for
  designing the marketing strategies for Soft
  Sweet.
•  
• a) Design a segmentation plan for Soft Sweet.
  (5 Marks)
•  
• b) Design the appropriate market entry strategies
  for Soft Sweet. (5 Marks)

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