Analytics - Boss of Digital Marketing

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Analytics
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Practically the boss of digital marketing

• Well, as a brand you can never spell success
  without numbers. The numbers should never flee
  from your mind or you are in big trouble. Digital
  marketing works no different in this aspect.
  Analytics plays a key role in reflecting the
  strength of your campaign and how much success it
  has and it will lead you to.
• The real reason behind failed campaigns

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• Most of the times we look at a very attractive ad
  camping on the digital media and assume this
  campaign must have gathered tons of success. But
  we are seldom right. Many of these campaigns
  although lack no creativity or passionate people
  working to make it succeed make it no big. It is
  just that the people diverged from the very
  purpose of concentrating on the data and numbers
  and lose track of why they started it. With
  almost every business harnessing the power of
  digital marketing it is quite often that we find
  companies existing rather than living in these
  digital platforms.
• Why is analytics important for digital marketing?

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• Analytics gives a glimpse of how much your
  customers enjoy a campaign. The numbers serve as
  an immediate feedback, a true reflection of how
  much reach your ad has got and how much of it has
  turned into a sale. All of this is important for
  a business as these digital marketing campaigns
  are aimed to boost sales or reach out to
  customers as a brand.
• Why digital marketing analytics is more important
  than web analytics?
• Web analytics pretty much stick to delivering
  what a SEO expert might be looking from a website
  which includes page view and time on site. Yet,
  Digital marketing analytics focuses on the core
  business values that might need to be extracted
  with the data like number of conversion to sales.

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• With digital marketing analytics marketer have
  the response to their campaign rather than just
  their websites from their customers which will
  help them compare and build upon further
  strategies with. This will also help identify
  deficient areas which might not be the right
  place for the campaign to exist and eventually
  help in rectifying the same.
• Beware - It is easy to slip away
• The aspects that can be measured in digital
  marketing are vast which means with all the
  numbers in hand it is quite possible you lose
  value of it. It is always important to keep in
  mind the very goal of your campaigns be it to
  increase sales or spread the brand name and
  carefully take into regard the numbers that can
  influence those aspects.
• These number will just remain useless unless
  brands work to interpret them. Within them they
  carry the potential of paving the way to much
  better campaigns than the ones which have been
  revolving in the market currently. Companies that
  are smart can build a simple yet powerful
  campaign that will be a product of careful
  analysis of these numbers.