Why Social Media Management is Important?

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Social Media Management
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Key Points
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Social Media Management?
Social Media Marketing is a form of online or
internet marketing that uses social networking
websites as a marketing tool.
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Its Objective?
To generate content that users will want to share
across online platforms
Advantages
It is a relatively inexpensive means of marketing.
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ALS Ice Bucket Campaign
Campaign Generated Over a 100 million
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Key Components of Social Media Marketing

• SMO (Social Media Optimization)
• Social CRM (Customer Relationship Management)
• Selection Setting up of Various Social Media
  Platform
• Metrics, Measurement and Analytics

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Content is Key

1. Form and Context are the two attributes of
   content.

Context Form
Context is basically the company voice. Should the content be funny, serious, educational or detailed? Form is how the content should be presented. Via text, images, video etc?

1. Staying Current and Relevant

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Social Media Platform
A social media platform is a tool that allows
users to build and promote community engagement,
conversation and share user generated material.
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Each platform was build to serve a unique purpose.
Friendly Interaction
Professional Interaction
User Opinion
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Creating Contagious Social Content

• Appeal to your audiences motivation to connect
  to each other, and not just with your brand.
• Tell a story comparethemarket.com is an
  insurance comparison website. Their highly
  successful Compare the Meerkats campaign.

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1. Keep your message simple
2. Appeal to positive emotions like inspiration,
   illumination or amusement to build a positive
   brand connection
3. Include visual and video content

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Facebook Marketing
Facebook has three tools
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Pages

• Facebook pages are similar to profiles, but for
  businesses, organizations, and public figures.
• Users can Like a page, which means theyll
  automatically receive updates from that page in
  their news feed.
• Advantages Pages are free and easy to set up.

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• Every photo or video you post has a caption.
• Try adding a photo and include a link in the
  photo description. This is the most effective way
  to ensure traffic to your website.
• Another way to increase site activity is to pick
  the right thumbnail for a link.

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• If you need a certain post to get more
  attention, there are two things you
• can do.
• Pin the post to your page

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• Post Schedule

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• Boost and sponsor your post

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• Boosting and analysis of post performance

The good thing about this data is that it can
immediately be sorted based on age, gender,
geographical location, time and other relevant
categories. This provides a convenient way to
quickly analyze and optimize your posts by
customizing it for maximum effectiveness.
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• NOT guarantee likes or shares. It only increases
  the reach of a particular post.
• At the end of the day, your content still needs
  to be top notch if you want the reach to give
  rise to positive returns.
• On clicking the Boost option, you get three
  choices

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• Pricing Option

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• Example

For Scyther, you can choose a particular
location, say a metropolitan city like Mumbai
with a large upscale grooming market, target only
men between the ages of 18-40 who have an
interest in the categories of personal
grooming, Shaving, Razor, Beard.
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With these categories, you can get a reach of
nearly 6000 people for a budget of 1,000 per
day. This is potentially the most economical way
of getting your content out there and ensuring
that people are aware of and are interested in
what you have to offer. Even if your turnover is
low and only 5 people respond to the advert and
decide to purchase products from Scyther, say for
300 each, thats still a profit of 500 you get
to make. Thank you, Zuckerberg.
Beware though, excessive boosting of posts, or
boosting of the wrong posts may lead to the page
being classified as spam, which is something we
dont really want. Play it safe, and this is a
sure way of increasing page support and building
a larger fan base.

• Advantages Ads have powerful targeting
  parameters.
• Disadvantages Ads can get expensive, depending
  on your goals.

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Facebook groups are similar to discussion forums,
but with additional features that pages and
profiles have (like a wall). You can create
groups related to your industry or product
offerings as a way to reach out to potential
customers.

• Advantages Groups are free and have high
  levels of engagement.
• Disadvantages Groups can be very time
  consuming.

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When Is The Best Time To Post On Facebook?
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• Importance of HashTag ()

• Using a hashtag helps you reach your target
  audience and likewise makes it easier for others
  to find your information.
• Tools Track your the performance of your hashtags
• keyhole.co
• hashtagify.me
• hashtags.org/ and many more

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Twitter Marketing Techniques coming
soon...... Contact Us At
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