On-Page SEO Techniques (Strategies You Must Learn Now) PowerPoint PPT Presentation

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Title: On-Page SEO Techniques (Strategies You Must Learn Now)


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SEO On Page Optimization
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  • What is SEO
  • Search engine optimization (SEO) is the process
    of optimizing a webpage to improve ranking and to
    achieve higher visibility in search engines.
  • It is the process of affecting the visibility of
    a website or a web page in search engine's,
    natural or unpaid results.
  • Types of SEO
  • SEO is traditionally divided into two main areas
  • On Page Optimization - On Page Optimization is a
    process of what can be done on the pages of a
    website in order to make it more search engine
    friendly to achieve good search engine ranking
    for targeted keywords.
  • Off Page Optimization - Off-page SEO is a process
    of optimizing your web pages outside your website
    by getting links back to it as the only thing you
    can do outside your website is to build links
    back to it.

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Important Components of On-Page SEO 1. Title
Optimization 2. Meta Tags Optimization 3.
Important HTML Tags (HI Tags / Alt tags) 4.
Keyword Optimization 5. Internal linking/External
Outbound Linking 6. URL Optimization 7. Image
Optimization 8. Content Optimization
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Avoid Common On-Page SEO mistakes Duplicate
content URL variants of the same pages
Off-site images and content on-site Duplicate
title tags   Avoid spam SEO Tactics Hidden
text Hidden links Keyword repetition
Doorway pages Mirror pages Cloaking
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