Top Trends in 2018 for Internet Marketing

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Top Trends in 2018 for Internet Marketing
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• Today, companies cant survive without some
  form of digital marketing. This is because the
  internet is a lucrative marketplace that allows
  businesses to reach customers around the globe
  instantly. However, having a website and online
  presence isnt enough for success. Marketing
  efforts must also be moved to the online arena,
  but, often, successful marketing efforts are
  measured by marketing trends.

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• These trends can change from year to year,
  especially in the digital world. The year 2018
  has just begun, but there are already plenty of
  online marketing trends to take note of. Below
  are four of these trends.

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Behavioral and Artificial Intelligence (AI)
Marketing is on the Rise

• Currently, marketing platforms can collect and
  store information about user browsing patterns,
  site usage, content preference and search
  history. This helps marketers target users by
  only providing them with relevant information and
  products that match their interests.

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• But, this will evolve in the future, and AI or
  machines will be able to make marketing
  decisions. AI software will be able to start and
  stop marketing campaigns, design custom copy and
  build segments from analyzed data. Ultimately,
  behavioral and AI marketing combined, will bring
  businesses closer to their customers. By only
  showing customers what they want to see,
  marketers make their campaigns more effective and
  engaging.

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Advertising Formats that Bypass Ad-Blocking
Technology

• Ad-blocking technology is good for consumers,
  but bad for marketers. This technology and
  software causes businesses to lose a lot of money
  in ad revenue. However, some ad platforms have
  found ways to shut down ad-blockers.

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• For example, Facebook disables ad-blocking
  technology, allowing marketers to display their
  advertisements to their entire targeted audience.
  With technology like this, your advertising and
  marketing efforts and dollars wont be wasted. In
  the end, this will make social media advertising
  more successful.

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The Growing Business of Influencer Marketing

• Influencer marketing is a growing trend amongst
  business owners. Micro influencers can help
  businesses generate more revenue than other
  marketing campaigns. This type of marketing
  includes allowing social media or major
  celebrities (influencers) to market products and
  brands.

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• Influencers can promote products that are
  important and/or relevant to them and their
  followers. Marketing at this level can broaden a
  marketers customer base and allow them to reach
  demographics they may have ignored in the past.
  Influencer marketing also includes providing
  consumers with organic content that isnt
  staged.

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• Sponsored content that appears organic can be
  highly effective, as consumers are also a large
  part of influencer marketing. Plus,
  user-generated content can be engaging and make
  the consumer a part of their own shopper
  experience. For example, some major brands are
  now allowing customers to suggest products.

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Advertising on Social Media Websites

• Recently, sites like Facebook, LinkedIn and
  Instagram have become more ad-friendly.
  Facebook offers many marketing tools,
  opportunities and technology to help companies
  grow their brand and reach customers. In 2017,
  LinkedIn made many improvements to their
  advertising platform.

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• The website has a new user interface with new
  B2C and B2B opportunities. Instagram offers great
  advertising controls and promote B2C engagement,
  which is more effective on this site than others.
  These social media sites are growing and
  expanding every day, offering many channels for
  digital marketing campaigns. In fact, a great
  internet marketing company will always offer
  social media marketing as a part of their
  services.