Social Media Trends that will Dominate 2018

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Social Media Trends that will Dominate 2018
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1. Hike in the Advertisement Industry
Social media network is considered as a huge
marketplace to promote business and to create
revenues at very low cost. Social media promotion
is very instant and it is also one of the best
tools to build brand image. 71of people prefer
to make a purchase decision based on the social
media referrals
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2. Video Content
The internet is getting huge popularity and
suppressing the TV advertising world. Video
content is also about interactive ads,
live-streaming. 80 of the internet traffic
comes from video content. It has a very good
impact on business, be it small scale or large
scale. All the business can make huge revenues
using video content marketing. When it comes to
video content, people are more interested in
watching high quality and engaging content.
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3. Erosion of Organic Reach
The era of free exposure and marketing is coming
to an end, this is because users across the globe
are looking for authentic sources at least a
minimum amount of advertising is essential to
stay connected with audience and users. The
business and marketers are bound to approach the
different paid social advertisement methods to
have a better exposure.
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4. Growth in the Peer Influencers
The term influencer marketing has reached great
exposure, the influencers market will help the
business and brand to reach great heights in very
less time. Micro-influencers have flourished to
great extent. Build a relationship with those
influencers since people consider online and
social media to be the most trusted thing.
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5. Better Social Media Analytics
74 people are annoyed to see the irrelevant
advertisement which is of no help to them. 2018
is a great year to shape up the cloud analytics
and to increase the trend of cloud data and apps.
The cloud based platforms will increase the
capabilities and reach of business. All this
increase the overall customer experience.
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6. Ephemeral Content
Ephemeral content is basically all type of
impermanent content. It is difficult for marketer
to create a content which won't last for a long
time but it is another way to entertain the
audience and reduces the spam advertisement to a
great extent. All content it will last only for a
small span of the time and then it will vanish.
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7. Virtual Assistance
85 of online users are happily interacting with
the online bots, it is the best which can happen
to the online users, it is best service at low
cost. The small business and middle scale
startups are looking forward to using Virtual
Assistant as it is highly efficient and cost
saving.
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8. Increased Security
Security is very crucial in today's techno savvy
world, the trend in the year 2018 will see great
heights in terms of online security. It includes
everything starting from safeguarding the
personal information to protecting from potential
hackers.  A study says 89 of internet users are
more worried about the overall online privacy.
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