Who are the event organizers

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Event Management
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• Event Management
•  
• Q1.Study a  mega Event that you have enjoyed and
  chart out the pre, during and post-event
  activities. Also study in detail the Planning,
  Organizing, Staffing, Leading and Controlling
  functions involved in the effort.
•  
• Q2.Select a Family event and study the costing
  aspects involved in organizing it. Break up the
  costs into relevant categories, analyze the cash
  flow, note down in detail the negotiations with
  suppliers and finally carry out a variance
  analysis of the actual cost vis-à-vis the budget.

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• Q3.Redesign the above event into a commercial
  idea and look at it from an event organisers
  perspective. Carry out the pricing based on the
  clientele that you intend to attract, the target
  audience and how you intend to attract them,
  whether the event would be a fully ticketed or
  invited show, what would the audience size be,
  and finally, how much margin would you like to
  retain
• Q4.Look up todays newspaper and identify any
  five events that interest you. Carry out a
  research for finding out the following
  information
• a) Who are the event organizers?
• b) For whom are the events being organized i.e.
  who are the event organizers clients?

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• d) What is the event infrastructure involved?
• e) Where are the events being held i.e. identify
  the venues. Also analyse why these specific
  venues were chosen?
• f) What is the networking mix on the media front?
• g) Analyze and list down as many reasons that you
  can identify as to why the clients are using
  events?

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• Q5.A tyre manufacturer approaches an event
  management company as a client and is looking to
  sponsor a sports event with the objective of
  market development with a positive brand identity
  and association with popular sportsmen and women
  so as to project a youthful image among both male
  and female target audience. Create a Popularity
  Share Matrix for the different types of sports
  such as Soccer, Cricket, Basketball, Table Tennis
  etc. that might interest the client and recommend
• a) A particular sport that the client should
  consider sponsoring.
• b) A particular event in the chosen sport.
• c) The risk level appropriate for the clients.
• d) Chart out the events objectives and
  strategies.

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• Q6.Identify a favourite event that you have
  attended or know about, break it down into 5 Cs
  of events. Identify 5 major clients you would
  like to resell the above event to and then
  redesign this event tailored to the needs of
  these prospective clients.
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• Q7.Select an event, taking into consideration the
  Frito-Lay Test Marketing Example and establish
  the key elements of such an event, both at micro
  level and at the integrated level.
• Q8.Identify an event that you like, that is being
  broadcast live on TV while being performed in
  front of a live audience. Identify the sponsors
  and do some research on them to find out about
  their products or services, financial health,
  life cycle stage etc. Follow the event carefully
  for pre and post event promotion activity. Attend
  the event and observe the positioning of the
  sponsors boards. Interact with the event managers
  to find out the cost of advertising during the
  event and what other costs that the sponsors have
  borne to make a success of their association.

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• Q9.Select an event organizer and carry out the
  entire analysis for that company in the form of a
  case study. Chart out the various matrices given
  above and recommend steps that would help the
  company under observation to grow exponentially.
• Q10.Select any local event that is yet to happen.
  Try to understand the clientele that might be
  attracted to sponsor such an event. Understand
  the networking elements and finally, call or
  visit any one of the sponsors to find out exactly
  what was expected out of the event and what
  defined a successful event for the sponsor, how
  was the evaluation carried out and what was the
  result?

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• Global Study Solutions
• Dr. Aravind Banakar
• aravind.banakar_at_gmail.com
• www.mbacasestudyanswers.com
• 9901366442 9902787224