How Digital is Transforming PCD Pharma Sector

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Welcome To Saflon Life Sciences
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How Digital is Transforming PCD Pharma Sector
We live in a digital world. Increasingly today we
meet people, interact, inform, transact, and even
shop in an online world. Our decisions, lifestyle
and preferences are largely decided by what we
find online. Not surprisingly, we find that every
facility, industry and utility today exists on
the world wide web, whether it is paying your
utility bills on buying your books. Yet, we
find that the pharma sector has been unusually
slow in stepping onto the online bandwagon.
Medical treatment and administration continues in
the way it has for the last few decades, with
just a few changes in digitising record keeping.
However, the scope for digitisation goes much
deeper. With most users now increasingly
preferring digital over other means, PCD pharma
companies can no longer afford to ignore this.
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The Case For Digitisation
The truth is that we have no option but to
digitise. Already the digital tools have
significantly changed our life and business
practices. India has the largest number of mobile
users in the world and it is a figure which will
continue to rise as mobile penetration crosses
rural areas. Of these, a significant population
are smartphone users who are now also avid
internet users. Investment in digital healthcare
has been on the rise worldwide and the trend
continues in India as well.
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But the potential for digitalisation of
healthcare in India is a massive story in itself
with significant impact on public spending,
lifestyle and more importantly, rural healthcare.
In India quality healthcare is still largely
unavailable to people living in remote or rural
areas. The adoption of innovative method, hence,
has the potential to revolutionise the way we
administer medical treatment. The Indian
healthcare market today is expected to grow at
the rate of 22.9 to reach 280 billion by 2020.
Healthcare delivery accounts for 65 of this
market. This includes pharma companies,
hospitals, diagnostic centres and clinics. The
existing Healthcare IT market is valued at 1
billion and is expected to grow at 1.5 times
faster in the same period.
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Digital Tools
So, what are the fields where PCD pharma should
focus? And how can digitalisation transform the
pharma sector? Here are some of the major tools
we can use it in the pharma sector Social
This is a valuable tool for PCD companies. For
the first time we have the means to personally
reach out to the users and pharma companies have
found innovative ways to use this medium. Social
media is used mainly to disperse information.
This could be regarding a new product or
treatment or about our health in general.
Companies can establish a direct contact with
users, answering their queries and dealing with
any issue that may crop up.
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Essentially it acts as a valuable brand building
and customer relationship medium. We have the
opportunity to establish direct communication and
showcase ourselves as experts in the field. In
the world of Facebook, Twitter and Snapchat users
it has emerged as a necessary tool to manage our
reputation. Remember, each customer today has the
potential to reach million others. One negative
review can spread like a wildfire and do
incalculable damage. This makes social media
management essential.
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Personal devices Another emerging trend today is
the self-management of health through personal
devices like the mobile. Today healthcare is
increasingly accessible through apps, carefully
designed to calibrate our health and connect it
to healthcare providers. Personal devices will
also be an essential part of IoT. Through this,
we will receive instant diagnosis, doctors can
have access to comprehensive medical data almost
insantly and best of all, we will be able to
track our own health.
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Analytics Some of the best PCD pharma companies
understands the importance of data. What are the
merging trends, buying patterns, income graphs
and social chatter - these are issues that
directly impact our own planning. In this
context, digital data or Big Data is the biggest
and most comprehensive source of information. It
is then used by BI in different analytical models
for valuable consumer and market insight.
Cloud This is one tool that will effect the
delivery and administration of healthcare. Apart
from its access to Big Data, Cloud is essential
today in the running and coordination of the
pharma sector. With the increasing need for
decentralisation and its spread to remote areas,
cloud has the potential to revolutionise
healthcare.
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PCD pharma companies must adapt an aggressive
digital drive to stay above the competition. But
more than that, digitisation is now becoming
essential for their very existence and relevance.
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Contact Details Address Saflon Lifesciences
pvt. ltd. Shop No.8, 1st Floor, J.P.
Complex,Near Naroda Old Police Station,Naroda,
Ahmedabad - 382330Gujarat, IndiaPhone 91
99984 41626 91 999844 1771 E-mail
saflonlifesciences_at_gmail.com
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