Types of Color Palettes

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Types of Color Palettes
Student Name Jinisha Mori
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Five Types of Color Palettes

1. Monochromatic Palette
2. Complementary Color Palette
3. Analogous Color Palette
4. Triad Color Palette
5. Neutral with a POP of Color

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Monochromatic Palette

• Color palettes that are shades (darker) or tints
  (lighter) of one color on the color wheel.
• Monochromatic palettes are one of the most
  popular color palettes used in branding, but
  dont think that means youre going to look like
  everyone else.

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Complementary Color Palette

• A complementary color palette features colors
  directly across from one another on the color
  wheel.
• This type of palette is one of the most
  recognizable, because of the organic
  complementary qualities of the two colors.
• You can use the true colors, like purple and
  green, or you can use tints and shades of those
  two colors.
• In terms of our Love Connection analogy, think of
  a complementary palette as a case of opposites
  attract.
• The ying to your yang, if you will. One is warm,
  one is cold, and together the two opposites
  bring out the best each other.

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Analogous Color Palette

• An analogous color palette features colors that
  are next to each other on the color wheel.
• Analogous palettes are one of the most versatile
  color palettes for branding, because the palette
  as a whole will usually share either all warmer
  qualities (like orange, red, yellow) or cooler
  qualities (like purple, blue, green).
• Because of this harmony and how much versatility
  you can have in your colors, creating a unique
  analogous palette lends itself to an incredibly
  recognizable look, assuming you keep things
  consistent across your content.
• Analogous palettes are more of lifelong friends
  than a love affair. They are familiar, closely
  related, and never far from the other.

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Triad Color Palette

• Triad color palettes feature three colors that
  are equal distant from each other on the color
  wheel.
• This tends to be the toughest color palette for
  branding, because they can become busy.quickly.
• The key to success on this one is to keep one
  color more dominate in your identity and use the
  others as accents.
• On the Love Connection scale I would file this
  under open relationship. The colors work well
  together, but theres usually a dominant and a
  couple substitutes to spice things up when the
  urge arises.
• Just like a real life relationship, this open
  relationship isnt for everyoneyou have to be
  willing to work out the kinks and make sure
  everyone or in this case, every color is
  getting what it needs. Its more important than
  EVER when it comes to a triad palette that you
  define how you will use each color. Those who
  dont end up failing fast!

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Neutral with a POP of Color

• Neutral with a pop of color is a color palette
  that features all neutral colors with ONE color
  that pops off the rest. That pop of color can be
  bright and brilliant or more subtle.
• These types of palettes have become popular in
  the last year and for good reason.
• The largely neutral elements create a clean
  backdrop for the real star, the POP of color,
  which helps create a deep connection between the
  brand and that particular pop of color. Talk
  about brand recognition.

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Thank You!