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uophelp.com is now newtonhelp.com www.newtonhelp.com MKT 571 Week 1 Assignment Researching Marketing Questions MKT 571 Week 2 Assignment Understanding Target Markets MKT 571 Week 3 Team Assignment New Product Launch MKT 571 Week 3 Assignment Promotion and the Product Life Cycle – PowerPoint PPT presentation

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Title: MKT 571 help Minds Online/newtonhelp.com


1
MKT 571 help Minds Online/newtonhelp.com
  • For more course tutorials visit
  • Uophelp is now newtonhelp.com
  • www.newtonhelp.com

2
MKT 571 Entire Course (Without Final Guide)
  • For more course tutorials visit
  • Uophelp is now newtonhelp.com
  • www.newtonhelp.com
  • MKT 571 Week 1 Assignment Researching Marketing
    Questions
  •  
  • MKT 571 Week 2 Assignment Understanding Target
    Markets
  •  
  • MKT 571 Week 3 Team Assignment New Product Launch
  •  

3
MKT 571 Final Exam Guide (New)
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  • Uophelp is now newtonhelp.com
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  •  
  • 1.         The stage in the new product process
    that occurs first and has a pass ratio of 14 is
    the ________ stage.
  •            test marketing
  •            idea screening
  •            product development

4
MKT 571 Final Exam Guide
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  •  
  • 1.         Which component of a marketing audit
    includes major developments in income, prices,
    savings, and credit that affect the company?
  •             Technological
  •             Political
  •             Economic
  •             Cultural

5
MKT 571 Week 1 Assignment Researching Marketing
Questions
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  • www.newtonhelp.com
  •  
  •  
  • Purpose of Assignment 
  • This assignment is designed to help students
    analyze and interpret primary and/or secondary
    data and research. First, students will be
    provided with a marketing report that allows for
    preparing basic executive level data insights.
    Second, they will be allowed to pick a company
    and product or service. This assignment will help
    prepare students for the development of their
    marketing plan. Students will be creating a
    marketing plan (refer to Marketing Plan and
    Outline document) so they may want to choose a
    company and product or service that has data
    readily available or where they can use
    demographic/psychographic data to provide
    insights. 

6
MKT 571 Week 1 DQ 1
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  •  
  •  
  •  
  • What have been the major marketing trends in the
    last decade?
  • What new marketing trends do you anticipate in
    the next 10 years?
  •  

7
MKT 571 Week 1 DQ 2
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  •  
  •  
  •   UOP has been the darling of Wall Street during
    the last few years. They offer some of the
    highest profit margins of any company in America
    today. And UOP has had a fine record of growing
    both revenue and profits. They are, by far, the
    largest private university in the Country.
  • From a marketing standpoint what do you think UOP
    is doing well? What areas do you think can be
    improved?

8
MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
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  •  
  •    
  • Select a local company and one of its products or
    services.
  • Create a 1,400-word Discussion Guide for your
    selected product or service to be used during the
    course of a Focus Group that researches your
    product or services target market. In your plan,
    be sure to do the following
  • Identify a problem or opportunity that may be
    facing that product or service.

9
MKT 571 Week 2 DQ 1
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  •  
  •    
  • This week we are reading about "branding".
  • Here is a recent article on the subject.
  • Comments please.

10
MKT 571 Week 2 DQ 2
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  •  
  •    
  • We are entering a real crowded and mature market
    with our CNN product. (Read class case
    introduction). Here is a two part DQ.
  • 1. Describe the overall strategy we should adopt
    to maximize our potential for success.
  • 2. In one sentence write your positioning
    statement for the product

11
 MKT 571 Week 2 Individual Assignment
Segmentation Techniques (2 Papers)
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  •  
  •     Go to the Strategic Business Insights
    website.
  • Take the VALS Survey. Have the results sent to
    you by email. The results are sent in a
    Microsoft Word document showing your primary and
    secondary VALS segments.
  • Go to the Nielsen website.

12
 MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers)
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  •  
  •     Develop a 1,050-word marketing plan
    discussion which includes the following
  • Discuss what a marketing plan is and is not.
  • Examine the elements that should be included in a
    marketing plan.

13
MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle
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  •  
  •     Purpose of Assignment 
  • All products/services go through a life cycle of
    NPI (new product introduction), growth, maturity
    and decline. These various stages affect the
    marketing strategy and promotional efforts. In
    Week 3, you will incorporate a product strategy
    that addresses at least 3 areas of the product
    life cycle. The primary objective of this
    assignment is to allow the student to demonstrate
    an understanding of the factors that can affect
    the launch of a product or service. A secondary
    objective is to understand the differences in a
    product launch in the U.S. (domestic market) and
    an international market.  

14
MKT 571 Week 3 DQ 1
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  •  
  •     What do you think are the most important
    characteristics/attributes of successful sales
    people? Discuss BTW Sales is part of the
    marketing function.

15
MKT 571 Week 3 DQ 2
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  •  
  •     You are working at Johnson Johnson and one
    of your responsibilities is to set prices for new
    drugs. The firm has invented a cure for Aids and
    is protected by patent. The cost for the one time
    injection that cures the disease is 100 and
    includes amortization of the development cost
    (The 1 billion cost to develop the product is
    included in the 100) and the cost raw materials.
    Assume that insurance companies currently spend
    200,000 to treat an Aids patient. Assume 20 of
    the world population is covered by insurance or
    socialized medicine.

16
MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers)
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  •  
  •      
  • You are a marketing manager for a local company
    and you are developing a plan to improve customer
    relationships and increase satisfaction.
  • Select one of the following types of local
    companies
  • Florist

17
MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1
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  •  
  •      
  •  
  • Create a 1,400-word Product Launch Plan in a
    Microsoft Word document. The Product Launch plan
    will be for two countries.  Select your home
    (domestic) market and another for the
    international market. Do not select the U.S. and
    Canada, the U.S. and Britain, or Canada and
    Britain as your combinations. While the audiences
    should have the same need for the product or
    service you come up with, they should have
    distinctive cultures and habits.
  • Include the following in the Product Launch Plan

18
MKT 571 Week 3 Team Assignment New Product
Launch
  • For more course tutorials visit
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  •  
  •      
  •    
  • Purpose of Assignment 
  • Understanding the various phases of a product or
    service lifecycle is critical when addressing a
    market. If your product is in decline and the
    competitor's product is in growth, your strategy
    for the product or service will be different.
    This exercise will enable students to demonstrate
    an understanding of both their product/service
    life cycle stage and a competitor's product. It
    is designed to help students explore product mix
    strategies in the various phases of a product or
    service life cycle. This tool is critical when
    addressing a market penetration, market
    saturation or product/service decline. 

19
 MKT 571 Week 4 Assignment Price and Channel
Strategy
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  •  
  •      
  •      
  • Purpose of Assignment 
  • This assignment is designed to help students
    analyze and understand how price setting and go
    to market (distribution) are interrelated and
    affects the profitability and growth of the
    business. It has been designed to be a short
    overview on purpose the concepts of pricing and
    distribution are complex and a general
    understanding is what should be absorbed in one
    week of study. 

20
MKT 571 Week 4 DQ 1
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  •  
  •      
  •     Let's assume that our overall objectives for
    the ReCharge bar is to generate 300 million in
    year 1 sales and capture the 1 market share
    position in the U. S market. Describe your
    Distribution strategy to allow these lofty goals
    to be accomplished.. 

21
MKT 571 Week 4 DQ 2
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  •  
  •      
  • Let's assume that The Recharge Bar has been
    wildly successful and we have achieved all our
    major objectives in the U. S. market by the end
    of year three. Should we consider expanding our
    distribution globally? What are some of the major
    factors that we need to be aware of and plan for?
    In other words, what makes marketing on a global
    basis more difficult than simply distributing our
    product nationally?

22
MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2
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  •  
  •      
  •  
  • Create a 1,400-word Market Segmentation Plan for
    the New Product/Service Launch Marketing Plan.
    Include the following for both the domestic and
    international markets based on the team's
    research
  • Describe the target market (audience) profiles,
    key buying behaviors, and decision motivators for
    the consumer target market. Note Do not pick
    different target markets for the domestic and
    international markets.
  • Detail the steps involved in a new
    product/service development.

23
 MKT 571 Week 5 Assignment Marketing
Communication and Brand Strategy
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  •  
  •      
  •    
  • Purpose of Assignment
  • This assignment is designed to help students
    understand the interrelationships between brand
    strategy and the communication message to the
    target audience. It is a continuation of the
    marketing plan and students should review the
    Week 3 Learning Team Assignment for assistance in
    product brand strategies the team has developed.

24
  MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2)
  • For more course tutorials visit
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  •  
  •      
  •      
  • Select a current product or service with which
    you are familiar. This product will be used to
    pitch a new integrated marketing communication
    and marketing mix to a client who is the marketer
    or producer of the product.
  • Review the current marketing mix including the
    communication channels used. 

25
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only)
  • For more course tutorials visit
  • Uophelp is now newtonhelp.com
  • www.newtonhelp.com
  •  
  •      
  •      
  •  
  • Select a current product or service with which
    you are familiar. This product will be used to
    pitch a new integrated marketing communication
    and marketing mix to a client who is the marketer
    or producer of the product.
  • Review the current marketing mix including the
    communication channels used. 

26
 MKT 571 Week 5 DQ 1
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  •  
  •      
  •      
  •   Let's assume our objective for ReCharge is to
    deliver 300 million in first year sales and to
    capture the 1 market share position in the
    category by the end of our first full year of
    operation.
  • (BTW. Setting marketing objectives prior to
    developing strategy is real important)
  • What should our promotional budget be? Why? What
    methodology did you use to come up with your
    budget?

27
MKT 571 Week 5 DQ 2
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  •  
  •      
  •       Instead you're going to get a chance to get
    your creative juices going and to hopefully have
    some fun doing it.
  • Each of you will demonstrate your creative
    approach to the ReCharge Bar by developing a TV
    commercial, radio spot or magazine ad. You don't
    need to get fancy with the graphics. You can
    verbally describe what is going on. But write the
    actual copy for your ad.

28
MKT 571 Week 5 Team Assignment Media Options
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  •  
  •      
  •       Purpose of Assignment 
  • The purpose of this assignment is to creatively
    illustrate traditional and new media options. An
    understanding of the target audience and
    effective communication for each is a desired
    outcome. It provides the Learning Team the
    opportunity to creatively illustrate traditional
    and new media options. An understanding of the
    target audience and effective communication for
    each is a desired outcome. 
  • Assignment Steps 

29
MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3
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  •  
  •        
  • Develop a 1,400-word Communication Plan including
    the following
  • Discuss the marketing communication channels
    available for the domestic and international
    markets.

30
MKT 571 Week 6 Assignment Social, Ethical, and
Legal Implications
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  •  
  •        
  •  
  • Purpose of Assignment
  • The purpose of this assignment is to help
    students think through the importance of social,
    legal, and ethical issues that may arise with
    their product or service and the implications of
    decisions made within those frameworks.

31
MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final
Project
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  •  
  •        
  •    
  • Complete the final phase of your New Product
    Launch Marketing Plan. Consider your product
    launch to date, reflect on additional learning,
    and incorporate feedback to the Learning Team's
    Marketing Plan for your new product/service. Once
    all previous weeks' sections and the remaining
    parts of the Plan are compiled, it should be no
    more than 3,500 words. Be sure to include the
    following
  • Create an Executive Summary of no more than 350
    words.

32
MKT 571 help Minds Online/newtonhelp.com
  • For more course tutorials visit
  • Uophelp is now newtonhelp.com
  • www.newtonhelp.com
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