Title: CGD 318 Education on your terms-tutorialrank.com
1CGD 318 Education on your terms-tutorialrank.com
2CGD 318 Education on your terms-tutorialrank.com
CGD 318 Entire Course For more course tutorials
visit www.tutorialrank.com ASHFORD CGD 318 Week
1 DQ 1 What is Public Relations ASHFORD CGD 318
Week 1 DQ 2 Public Relations and Crisis
Management ASHFORD CGD 318 Week 1 Quiz ASHFORD
CGD 318 Week 2 DQ 1 Public Relations
Research ASHFORD CGD 318 Week 2 DQ 2 Publics
Public Opinion ASHFORD CGD 318 Week 2 Assignment
To Accept or Reject a Client ASHFORD CGD 318 Week
2 Quiz ASHFORD CGD 318 Week 3 DQ 1 The
Audience ASHFORD CGD 318 Week 3 DQ 2 Public
Relations Tactics
3CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 1 DQ 1 What is Public Relations For
more course tutorials visit www.tutorialrank.com
What is Public Relations? Assess a minimum of
two definitions of public relations from the
course materials and your own research. Compare
and contrast the major differences and
interrelationships between public relations and
journalism. Has public relations influenced your
buyer behavior? Synthesize the course materials
and other research to support your response.
Respond substantively to at least two of your
classmates postings.
4CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management For more course tutorials
visit www.tutorialrank.com Public Relations and
Crisis Management. Review the video, Jack Welch
on Toyota's PR Disaster. How does Dr. Welch
assess Toyotas performance? Based on the course
materials and the video and other research,
synthesize the concepts and give an illustration
of how Toyota might have changed public
perception using PR in responding to this crisis.
Respond substantively to at least two of your
classmates postings.
5CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 1 Quiz For more course tutorials
visit www.tutorialrank.com 1. When
steps are taken to repair damage from the crisis
and to prevent it from happening again, it is
what type of strategy? 2. According to
the text, clients often criticize public
relations firms for all of the following EXCEPT
3. What is not a contingency factor that
public relations professionals must take into
account in managing a conflict with its public?
4. Environmental activist John Muir used
public relations tactics to
6CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 2 Assignment To Accept or Reject a
Client (2 Papers) For more course tutorials
visit www.tutorialrank.com This Tutorial
contains 2 Papers To Accept or Reject a Client.
A well-known professional baseball player is
suspected of having used steroids and other
performance-enhancing drugs. He has not been
charged. His agent asks you to advise and assist
him in handling the intense media interest in the
case. He wants you to try to place favorable
stories about the baseball star in the media and
create a positive environment for him. If
formally accused, it could mean irreparable
damage to his baseball career.
7CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 2 DQ 1 Public Relations Research For
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Public Relations Research. Identify a minimum of
five ways research is used in public relations.
Discuss the role of public relations research in
setting organizational short-term and long-term
goals within an organization. Assess the manner
in which public relations research can help
professionals build and shape PR campaigns.
Respond substantively to at least two of your
classmates postings
8CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 2 DQ 2 Publics And Public
Opinion For more course tutorials
visit www.tutorialrank.com Publics Public
Opinion. Choose an organization and identify its
key audiences, or publics. Assess how these
publics can have their opinion shaped. Compare
and contrast the influence of the different types
of opinion leaders and their influence on shaping
public opinion. Respond substantively to at least
two of your classmates postings.
9CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 2 Quiz For more course tutorials
visit www.tutorialrank.com 1. Any false
statement about a person or organization that
creates public contempt, hatred, ridicule, or
inflicts injury on reputation is known as 2.
Motivational objectives are more difficult
to accomplish because 3. What
persuasive tactic is being used when a political
candidate begins to use the issue of employment
if the poll indicates that unemployment is a key
issue? 4. Which is not an aspect of
timing in a public relations program? 5.
Which of the following is an example of an
informational objective?
10CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 3 Assignment News Release (2
Papers) For more course tutorials
visit www.tutorialrank.com This Tutorial
contains 2 Papers News Release. Review the
section entitled The Format of a News Release
in the beginning of Chapter 10. Choose an
existing product or a made up product and write a
one to two page news release (not including title
and reference pages) announcing the introduction
of the new product using the provided format.
Include at least one scholarly resource in
addition to the course text.
11CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 3 DQ 1 The Audience For more course
tutorials visit www.tutorialrank.com The
Audience. Select and discuss one of the following
questions. Conduct research using the text and
the Universitys Online Library to support the
position you take. Respond substantively to at
least two of your classmates postings. a.
Assess the public relations implications of the
senior market in the United States. Identify a
specific senior audience. Is this an influential
audience? Why or why not? b. Determine the
characteristics of the youth (Generation X and
Generation Y). What are the public relations
implications regarding the use of their media
habits and preferences?
12CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 3 DQ 2 Public Relations Tactics For
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Public Relations Tactics. Review the public
relations communications instruments in Chapter
10, such as news releases, brochures, and
broadcast media. Select an organization, and
compare and contrast the strengths and
limitations of two instruments used by the
organization. Which tactic is least effective and
why? Which tactic is most effective and why?
Synthesize the course materials and other
research to support your response. Respond
substantively to at least two of your classmates
postings.
13CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 3 Quiz For more course tutorials
visit www.tutorialrank.com 1. This form
of news delivery to television stations must be
carefully considered because of the cost. 2.
The most widely used document issued by
practitioners to news media is the 3.
Which is a good public relations tech tool of
internal communication with employees? 4.
What is the principal media impact and
attraction of American Idol? 5. Major
advantages of computer-stored mailing lists
include all of the following EXCEPT
14CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 4 DQ 1 Global Impact of Public
Relations For more course tutorials
visit www.tutorialrank.com Global Impact of
Public Relations. Select an organization from the
United States that conducts business in countries
other than the U. S., and assess the impact of
global public relations on buyer behavior (hint
Coca-Cola, Disney, McDonalds, etc.). Respond
substantively to at least two of your classmates
postings.
15CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment For more course tutorials
visit www.tutorialrank.com Business, Sports,
Tourism, and Entertainment. Synthesize the course
materials and evaluate how the public relations
professional educates the media using a specific
example either from a corporation, a sports
celebrity, tourism (for a state, for example), or
for an entertainer. Respond substantively to at
least two of your classmates postings
16CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 4 Quiz For more course tutorials
visit www.tutorialrank.com 1. Which is
NOT a Hofstedes cultural dimension that
addresses a cultural difference? 2. The
pinnacle of corporate sponsorships is 3.
The refusal to buy the products or services of a
company is called 4. News releases in
Malaysia should be distributed to avoid confusion
and enhance understanding is 5. About
one-third of U.S. corporate profits are generated
through
17CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 5 DQ 1 Public Relations And
Non-Profit Organizations For more course
tutorials visit www.tutorialrank.com Public
Relations Non-Profit Organizations. Select a
non-profit organization (American Red Cross,
Salvation Army, etc.) and assess the role of
public relations in that non-profit organization.
Compare and contrast at least two characteristics
between a for-profit organization and a
non-profit organization. Respond substantively to
at least two of your classmates postings.
18CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century For more course tutorials
visit www.tutorialrank.com Public Relations in
the 21st Century. Select an organization from the
United States and assess the methods with which
this organization uses communication instruments
such as traditional or social media for its
public relations campaign. To what extent has
this company incorporated newer media into its
public relations strategy? Use the course
materials and other research data to support your
position. Respond substantively to at least two
of your classmates postings.
19CGD 318 Education on your terms-tutorialrank.com
CGD 318 Week 5 Final Paper (Public Relations of
Starbucks, Ford Motor) (2 Papers) For more course
tutorials visit www.tutorialrank.com This
Tutorial contains 2 Papers Focus of the Final
Paper For the Final Paper, you will be
evaluating the public relations practices at an
organization based on all the chapters in the
course text. Develop a paper that answers the
following questions based on the organization of
your choice. You may pick any organization as
long as your choice has information available to
answer the following questions.
20CGD 318 Education on your terms-tutorialrank.com