Global Consumer Trend Analysis

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Consumer Buying Behavior Study
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Consumers are embracing products that have local
credentials or claims as they consider these
products to be better quality, healthier, more
sustainable, more trustworthy, and more authentic
than non-local alternatives. The trend captures a
growing distrust, especially in the West, of
globalization and big business, with consumers
instead opting for local products as a way to
reconnect with and support their local community.
Research report titled TrendSights Analysis
Localism - Meeting local needs through product
positioning, production methods, and formulation
describe trend prevailing in the market among
local consumers and their buying behavior which
can be well utilized by FMCG companies.
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Trend Drivers Anti-globalization - Consumers
demand local goods as they trust these products
and want to support local businesses. Sustainabili
ty - Consumers want to protect the environment as
eco-consciousness grows. Tradition - Support for
local and national traditions is a way for
consumers to identify with products.   Consumer
Targets Older consumers tend to be more
influenced by this trend as they have a greater
affinity and connection to their local
communities. Consumers in more developed markets
are the most likely to support localism because
of the recent anti-globalization movement,
particularly in the US and UK, which has
reinvigorated demand for local products.  
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It has been studied that almost 42 of the
consumers worldwide prefer domestic brands over
international brands which makes local brands to
sustain and compete on different level. Another
study showed that almost 52 of consumers believe
that the quality of products used to be available
a decade before, no longer exists and today the
quality is not competitive as compared to
before. Innovation implications Product
formulations must integrate more local, high-end,
and sustainable ingredients to cover all the
aspects of this trend. Additionally, localizing
products with popular national flavors will also
help products seem less foreign and more
trustworthy, as consumers will appreciate
products better suited to their specific tastes
and familiarity.
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• Packaging and marketing must focus on green
  credentials as consumers tend to associate local
  products with being eco-friendly. Emphasizing a
  lack of "food miles" and how natural or organic
  the product is will be vital to creating a
  premium position and illustrate quality to
  consumers.
• Global consumer trend analysis
• Consumer buying behavior study
• Consumer Taste and Preferences Worldwide
• Domestic Brand Perception Trends
• International Brands Perception Trends
• FMCG Sector Opportunity
• Consumer buying behavior and FMCG Sector

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To know more about the publication, click on the
link below https//www.kenresearch.com/consumer-p
roducts-and-retail/wholesale-and-retail/trend-anal
ysis-localism-product-positioning/143768-95.html
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Tourism   Contact UsKen ResearchAnkur Gupta,
Head Marketing Communicationssales_at_kenresearch.
com91-9015378249
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