Market Intelligence Provider, Market Research Market Size - Ken Research

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Global Market Research Industry Revolves Around
Machine Learning Tools Ken Research
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In the recent years, new trends in market
research industry have been witnessed such as
mobile research, big data, wearable technology,
personalization, and global market research.
However, we can see a significant impact on the
market research industry along with the other
notable trends such as big data that will
continue into the next few years and change the
way of market research. New trends in market
research such as automation, artificial
intelligence, and machine learning go hand in
hand. Machine learning gathers big data,
processes, learns from the data, then uses
artificial intelligence (AI) to communicate the
learning and gather more data, therefore, creates
an automated process. This ability to gather,
process, communicate, and learn from data has a
huge impact on global market research growth.
Market research providing a means to gather and
interpret big data, limits time spent on
determining the what, when, where, how and
focuses on why, solves until the number of data
points needed are obtained to provide accurate
insights. These trends change the way market
researchers conduct business each day. Globally,
market research companies are now-a-days known as
data scientists due to the influx of data that is
becoming available. Therefore, there is a shift
in data sciences from market research. Data
scientists use visualization and machine learning
tools to find new trends and patterns in data.
With the adoption of more of these tools in
marketing and research it is blending the two
roles.
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Market researchers start with data science to
bring to light whats happening in relation to a
specific business problem, and later use market
research data to predict future outcomes and
solve problems. Therefore, market research and
data science are termed as one process to create
a holistic view of research. Globally smartphones
are used extensively to gather more specific data
and this trend will continue over the next few
years. The embedded applications in smartphones
will have the ability to share data with each
other through smartphones at a price. Data like
location, gender, age, purchasing habits, and app
usage are few examples of whats available on
smartphones. Such information will add to an
unparalleled level of insight into the consumers
behaviour when combined with machine learning,
expert market researchers and data scientists.
The below block diagram will depict the
principles of the global market research
industry. It was observed that there are several
predictions for the year ahead in the global
market research and analysis industry. Majority
of the clients in the global market research
industry are favouring for a single research
platform. At present, the industry is at the
development of the initial phase of the single
research platform. It is easy to visualize how
transformative a single research platform would
be for the industry, where all the analyzed data
and reports are aggregated by machines rather
than humans. Global market research industries
will realize the benefits of single research
platform and cross-analysis, along with the
ability to run different types of projects,
cross-analyze findings, and maintaining key data
in a single location.
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It was observed that larger traditional market
research companies around the globe will decide
to push a very specific consulting offer. Almost
all the clients will need assistance to manage
the new fundamental changes while market research
industry will become more agile along with ever
increasing amounts of data. The talent thinkers
and storytellers in the global market research
industry will start providing deeper insights and
skilful storytelling in the next few years. With
the evolution in technology, the industry makes
space for consultation-type approach to its
clients. Machine learning is a branch of
Artificial Intelligence and global market
research industry revolves around AI. There are
many market research survey companies which are
experimenting with, and implementing these
solutions to solve real-world business needs. The
global market research industry needs AI to make
research better, faster and cleverer. Ken
Research Pvt Ltd, having its footprints in India
is reducing the geographical distance by serving
its expert research reports to clients worldwide.
Company has marked itself a distinct publisher by
optimally utilizing technology in research space
and working on building up unmatched
technologically equipped intelligence reports
which helps to understand market performance on
various parameters. To experience its problem
solving techniques visit https//www.kenresearch.c
om Contact UsKen ResearchAnkur Gupta, Head
Marketing CommunicationsAnkur_at_kenresearch.com
91-9015378249