Social Media Optimization

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Social Media Optimization
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WHAT is Social Media Optimization?

• Social media optimization (SMO) is the process of
  increasing the awareness of a product, brand or
  event by using a number of social media outlets
  and communities to generate viral publicity.
• SMO is similar to SEO (search engine
  optimization) in that the goal is to drive
  traffic to your Web site.

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Tips for Social Media Optimization

• Integrate Social into your Website.
• Consistency is Key to SMO.
• Align SEO keywords and Social Media.
• Use Keywords in Your Posts.
• Be Social on Social Media.
• Use Branded Cover Images.
• Stay in Control.

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Social Media Optimization Strategy

• Social media monitoring
• Make your social medial posts stand out
• Build a detailed profile
• Build your social media networks
• Connect with social media users
• Choose the right social network for your brand
  image
• Create valuable and share worthy content
• Use existing influences
• Social campaigns

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Benefits Of SMO
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Types of social media optimization

• Social network
• social networks are social sites which give its
  users a platform to meet and connect to people
  around the globe who share similar interests and
  passions.
• Book marking sites
• These sites allow users to save and organize
  links of infinite online resources and websites.
  It gives the user the ability to tag links, which
  makes it easier to search
• Social news
• This site allows its users to post news links and
  other items to reference to outside articles.
• Media Sharing
• media sharing websites like these, allow you to
  share different types of media like pictures,
  music videos or random videos to reach out to a
  larger audience.
• Microblogging
• Twitter is the most famous micro blogging site.
  These sites allow users to share certain links,
  sites etc, on their walls, and these are then
  posted on the walls of everyone who has
  subscribed to that users account.

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Impact of social media on seo

• 1. Social sharing drives traffic to websites
• 2. Social media profiles rank in search engines
• 3. Capturing external links is easier with social
  media
• 4. Social media boosts brand awareness
• 5. Local SEO relies on social media
• 6. Different search engines are partial to
  specific social media activity

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social media optimization Networks
1. Facebook 2. Twitter 3. LinkedIn 4.
Pinterest 5. Google Plus
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Thank you
IT Logic hub
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