Title: BUS 339 Education on your terms-snaptutorial.com
1BUS 339 Education on your terms-snaptutorial.com
2BUS 339 Education on your terms-snaptutorial.com
BUS 339 Entire Course For more classes
visit www.snaptutorial.com BUS 339 Week 1
Discussion 1 What is Marketing Research? BUS
339 Week 1 Discussion 2 Marketing Research
Challenges BUS 339 Week 1 Quiz BUS 339 Week 2
Assignment Marketing Information System
3BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 1 Discussion 1 What is Marketing
Research? For more classes visit www.snaptutorial.
com What is Marketing Research? In the video,
The Role of Market Research, Jeff Hawkins
describes how marketing research did (and didnt)
help him identify market opportunities and
problems. Use Table 1.1 to suggest a category of
marketing research that could support the
marketing efforts of a product of your choice.
Why do you think this research would be useful?
Respond to at least two of your classmates
postings.
4BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 1 Discussion 2 Marketing Research
Challenges For more classes visit www.snaptutorial
.com Marketing Research Challenges. Read the
Marketing Research Associations Code of
Marketing Research Standards. Discuss how some of
the practices described in the text violate this
code of ethics. Why would a firm violate the code
of ethics? Respond to at least two of your
classmates postings.
5BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 1 Quiz For more classes
visit www.snaptutorial.com Firms that collect
information and make it available to multiple
subscribers are called Which of the following
statements best describes the current state of
the marketing research industry? The purpose of
marketing research is The final step in the
marketing research process is Which of the
following is the most important in the research
process?
6BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 2 Assignment Marketing Information
System For more classes visit www.snaptutorial.com
Marketing Information System. Select a
product with a marketing problem (of your choice)
and write a three- to four- page paper (excluding
the title and reference pages) based on the
issues below. Be sure to follow APA formatting
and use a minimum of three scholarly sources from
the Ashford University Library, in addition to
the textbook.
7BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 2 Discussion 1 Research Design For
more classes visit www.snaptutorial.com Resear
ch Design. Choose one of the three clients in
Case 4.1, Memo from a Researcher, at the end of
Chapter 4 of your text. State which type of
research design is most appropriate for the
client and why. Give a specific example of how
you would apply your recommended research design
and explain why you chose that example. Respond
to at least two of your classmates postings.
8BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 2 Discussion 2 In-house Research
versus Publicly Available Research For more
classes visit www.snaptutorial.com In-house
Research versus Publicly Available Research. Read
the article How to Use Interesting Research to
Help Market Your Business." Describe the
difference between conducting original in- house
research and using publicly available research.
When is it beneficial to conduct in-house
research and when is it better to rely on
publicly available research? Respond to at least
two of your classmates posts.
9BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 2 Quiz For more classes
visit www.snaptutorial.com Which of the
following would be classified as a part of
internal secondary data? What type of research
design should a marketing researcher use to find
out how many customers there are, what brands
they buy and in what quantities, which
advertisements they recall, what are their
attitudes toward the company, and who is the
competition?
10BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 3 Discussion 1 Research Objectives
Data Analysis For more classes visit www.snaptutor
ial.com Research Objectives Data Analysis.
Read the report BLS Spotlight on Statistics
Women at Work on the Bureau of Labor Statistics
site. Find an example of each of the four
research objectives listed in Table 11.1 at the
beginning of Chapter 11 in your text. You should
support your answer using the description of data
analysis that is appropriate to each type of
research, but you do not need to show the precise
form o
11BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 3 Discussion 2 Samples
Sampling For more classes visit www.snaptutorial.c
om Samples Sampling. After watching the
American FactFinder Virtual Tour, identify a
population using the Census Bureaus American
FactFinder. How could the sampling process lead
to a bias or error in your data if you sampled
this population? Respond to at least two of your
classmates postings.
12BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 3 Quiz For more classes
visit www.snaptutorial.com Since most consumers
want a car with excellent fuel economy, wouldnt
you agree your next car will be a hybrid? is an
example of In the question, Do you always buy
electronic products from Dell? Which word is one
of the words to avoid in question
development? ____________ is some list of all
the members of the population. A(n) _____________
is the vehicle used to pose questions that the
researcher wants respondents to answer.
13BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 4 Discussion 1 Statistics For more
classes visit www.snaptutorial.com Statistics.
In the video, Lies, Damned Lies and Statistics,
Sebastian Wernicke did a tongue-in-cheek analysis
of how to design a great presentation. Rather
than be humorous, suggest some statistical
analysis that you think would give good advice on
how to be a better presenter. Use the techniques
from chapters 12- 14 and the variables of your
choice to think of at least two research
questions that would be helpful. Describe how
14BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 4 Discussion 2 For more classes
visit www.snaptutorial.com You have been
asked to come up with a new ad campaign for a
national pizza chain. You would like to target
both young adults and families with children, but
you dont have the budget for two separate
campaigns. What are some variables that you
could measure and how would you analyze them to
determine how these two groups are alike or
different to decide what features you want to
emphasize in your campaign?
15BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 4 Quiz For more classes
visit www.snaptutorial.com If we were to
graph two variables, let's say, height (in
inches) and GPA, and the graph showed points
scattered about in a formless shape, we could say
there is If we were to graph two variables,
let's say, height (in inches) and GPA, and the
graph showed points scattered about in a formless
shape, we could say there is
16BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 5 Discussion 1 Report Writing For
more classes visit www.snaptutorial.com Report
Writing. What is the function of the
limitations section of a marketing research
report? What limitations exist in the marketing
research project you designed for your Final
Paper? Respond to at least two of your classmates.
17BUS 339 Education on your terms-snaptutorial.com
BUS 339 Week 5 Discussion 2 International Topics
in Marketing Research For more classes
visit www.snaptutorial.com International
Topics in Marketing Research. Review the web
sites of at least three of the marketing research
firms listed in Table 2.1 near the beginning of
Chapter 2 in your text. What international topics
and issues are they discussing? Respond to at
least two of your classmates postings.
18BUS 339 Education on your terms-snaptutorial.com