Long tail keywords SEO - SEO First Step - PowerPoint PPT Presentation

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Long tail keywords SEO - SEO First Step

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LONG TAIL KEYWORDS SEO BLOG SEO FIRST STEP Using the right long tail keywords Usually when it comes to keywords, most people rely on those which bring in maximum traffic. However, long tail keywords are taking over SEO strategies because of their high rate of conversion. In simple terms, long tail keywords are longer than the common keywords. They do not bring in much traffic. But, theirs specific nature means that you will have more conversions. – PowerPoint PPT presentation

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Title: Long tail keywords SEO - SEO First Step


1
Long tail keywords SEO - SEO First Step
  • LONG TAIL KEYWORDS SEO BLOG SEO FIRST STEP
  • Using the right long tail keywords
  • Usually when it comes to keywords, most people
    rely on those which bring in maximum traffic.
    However, long tail keywords are taking over SEO
    strategies because of their high rate of
    conversion. In simple terms, long tail keywords
    are longer than the common keywords. They do not
    bring in much traffic. But, theirs specific
    nature means that you will have more conversions.

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Long tail keywords SEO - SEO First Step
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Long tail keywords SEO - SEO First Step
  • Why long tail keywords work better?
  • When you use shorter, more common keywords, you
    have fierce competition for rankings. In addition
    to that, common keywords are more expensive as
    well.
  • The short key words account for about 10-15 of
    searches and mid length keywords account for
    about 20. The rest of the page views are
    generated by long tail keywords, which is close
    to 65-70.
  • With long tail key words, your website will
    attract exactly those customers who will benefit
    from your business, which means a higher chance
    of conversion. For example, if you are running a
    business that sells travel packages for women,
    you would benefit from keywords like women-only
    travel packages in (your location) rather than a
    common keyword like travel.
  • With voice search becoming more common, long tail
    keywords are more useful. People will normally
    use sentences to run search through voice
    recognition. This means that they are more
    specific in their search.
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