How to write an advertising case study

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How to write an advertising case study

• Soessay.com

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Introduction

• A prudently crafted advertising case study plays
  a vital role in telling potential advertisers how
  your advertising medium assisted a company in
  creating their brand and improve their sales.
• While creating a case study, make sure you work
  with a client

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Components of case study

• Overview/background
• Situation or challenge
• Solution
• Results

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Overview

• Craft a brief and precise overview of the case
  study to help you create a snapshot of the key
  perks.
• Make sure you grasp the attention of the reader
  by pinpointing strong results like the campaign
  helped the sales to increase by 27.

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Situation or challenge

• Your case study should set out the specific
  problem or challenge that your client presented
  to you.
• Try to expound the goals of your advertising
  campaign such as creating a brand name
  recognition among clients.

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Solution

• Try to outline the solution you offered, and use
  the advertisers original wording to illustrate
  why
• Search for testimonials about how your
  salespeople assisted the client get a frequency
  plan that helped the ad to run several times to
  grab the attention of the readers.

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Results

• Your case study should be brief and readable.
• Incorporate well-structured headlines to split
  the sections of your advertising case study.
• For your case study to have an impact on the
  readers perception, the headlines must talk
  about challenges, solutions, benefits, and
  results.

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Examples

• The LinkedIn Marketing Solution case study
  featuring HubSpot is very captivating
• Link https//business.linkedin.com/marketing-solu
  tions/case-studies/hubspot-sponsored-updates
• Read More examples https//www.soessay.com/en/blo
  g/how-to-write-an-advertising-case-study/

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Thanks

• Source https//www.soessay.com/en/blog/how-to-wri
  te-an-advertising-case-study/
• Read full article on Soessay Blog