MKT 421 GUIDE Successful Learning / mkt421guide.com - PowerPoint PPT Presentation

About This Presentation
Title:

MKT 421 GUIDE Successful Learning / mkt421guide.com

Description:

We are dedicated to helping you exceed your career goals – PowerPoint PPT presentation

Number of Views:3
Slides: 34
Provided by: abhila139

less

Transcript and Presenter's Notes

Title: MKT 421 GUIDE Successful Learning / mkt421guide.com


1
MKT 421 GUIDE Successful Learning /
mkt421guide.com
2
MKT 421 GUIDE Successful Learning
MKT 421 Assignment Distribution channel Article
Review (sports apparel company)   FOR MORE
CLASSES VISIT   www.mkt421guide.com   Purpose of
Assignment A well planned distribution channel
system is a key component of the marketing mix
that helps meet customer demands and achieve
company goals.
3
MKT 421 GUIDE Successful Learning
MKT 421 Assignment Understanding Marketing and
Customer Relationships (2 Papers)   FOR MORE
CLASSES VISIT   www.mkt421guide.com   This
Tutorial contains 2 Papers Purpose of Assignment
Understanding marketing as a multi-step process
relying on building successful customer
relationships is essential to helping
4
MKT 421 GUIDE Successful Learning
MKT 421 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt421guide.com 1. A __________ is a
road map for the marketing activities of an
organization for a specified future time period,
such as one year or five years. marketing
dashboard
5
MKT 421 GUIDE Successful Learning
MKT 421 Final Exam Guide (New, 2017) FOR MORE
CLASSES VISIT www.mkt421guide.com   __ is best
defined as the process of continuously obtaining
information on events happening outside a company
to recognize and interpret possible trends that
affect marketing.
6
MKT 421 GUIDE Successful Learning
MKT 421 Final Exam Guide (New, 2017) FOR MORE
CLASSES VISIT www.mkt421guide.com   __________ is
best defined as the process of continuously
obtaining information on events happening outside
a company to recognize and interpret possible
trends that affect
7
MKT 421 GUIDE Successful Learning
MKT 421 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt421guide.com     1. Blending
the firm's promotion efforts to convey a complete
and consistent message is the goal of
Sales management communications. Integrated
promotional marketing. Sales promotion
communications. Integrated marketing
communications. 2
8
MKT 421 GUIDE Successful Learning
MKT 421 Mapping the Product Life Cycle (PLC)
Presentation   FOR MORE CLASSES
VISIT   www.mkt421guide.com   MKT 421 WEEK 3
Mapping the Product Life Cycle (PLC) Presentation
Purpose of Assignment The Product Life Cycle
(PLC) is a vital component of the marketing plan.
Monitoring products and services as they flow
through this process helps marketing managers
adjust their marketing strategies to keep
products and services thriving for as long as
possible.
9
MKT 421 GUIDE Successful Learning
MKT 421 Signature Assignment The Entrepreneurial
Marketing Manager   FOR MORE CLASSES
VISIT   www.mkt421guide.com   Purpose of
Assignment The purpose of this assignment is to
assess marketing concepts and situations from an
entrepreneurial manager's point of view. Concepts
and relationships
10
MKT 421 GUIDE Successful Learning
MKT 421 Solving the Problem Five-Step Marketing
Research Approach Presentation (2 PPT) FOR MORE
CLASSES VISIT www.mkt421guide.com   This Tutorial
contains 2 Presentation The purpose of this
assignment is to place students in the active
role of a marketing manager with a problem
threatening the organization's survival. Students
will respond to a specific scenario that requires
them to address the concepts both critically and
creatively to solve the scenario's dilemma.
Scenario You are the
11
MKT 421 GUIDE Successful Learning
MKT 421 Week 1 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com   Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics? How can your selected organization use
quantifiable elements to evaluate, monitor, and
control
12
MKT 421 GUIDE Successful Learning
MKT 421 Week 1 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com   Assume you
are the newly hired marketing manager of a
company. As you spend time with other peer
marketing managers, you realize that the company
doesnt place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan? How would you
13
MKT 421 GUIDE Successful Learning
MKT 421 Week 1 Elevator Pitch (2 Papers) FOR
MORE CLASSES VISIT www.mkt421guide.com This
Tutorial contains 2 Papers Create a 700-word
elevator pitch that includes the following
Summarize your background and what makes you
unique (your competitive
14
MKT 421 GUIDE Successful Learning
MKT 421 Week 1 Individual Assignment Defining
Marketing   FOR MORE CLASSES VISIT   www.mkt421g
uide.com   Resource University Library Write a
700- to 1,050-word paper in which you define
marketing. Include in your paper your personal
definition of marketing and
15
MKT 421 GUIDE Successful Learning
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New) FOR MORE CLASSES
VISIT www.mkt421guide.com This tutorial contains
2 different papers Write a 750- to 1,000-word
paper in which you identify your favorite brand
and explain why it is your favorite. In the paper
you should do the following Identify a brand
about which you are passionate.
16
MKT 421 GUIDE Successful Learning
MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (New, 2 Papers ) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Papers Watch the video case study "Geek Squad
A New Business for a New Environment." Read the
case study discussion on pp. 88-89 of the
Marketing text. Keep this case study in mind as
you complete this assignment. Write a 1,050-word
report using your company or one with which you
are familiar (if you prefer, your
17
MKT 421 GUIDE Successful Learning
MKT 421 Week 2 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com What is
marketing research? How has the Internet affected
marketing research? As a part of your answer,
address time, cost, approaches, and validity. Why
is marketing research important to developing
marketing strategy?
18
MKT 421 GUIDE Successful Learning
MKT 421 Week 2 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?
19
MKT 421 GUIDE Successful Learning
MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) FOR MORE CLASSES
VISIT www.mkt421guide.com   This Tutorial
contains 2 Different PPT Select a company
currently experiencing marketing changes.Create
a 6-slide Microsoft PowerPoint presentation
(including a title slide) that analyzes that
company's marketing mix Each of the four P's
should be addressed on its own slide.
20
MKT 421 GUIDE Successful Learning
MKT 421 Week 2 Individual Assignment Marketing
Mix   FOR MORE CLASSES VISIT   www.mkt421guide.c
om   Resources University Library,
Internet Write a 1,400- to 1,750-word paper in
which you describe the elements of the marketing
mix (product, place, price, and
21
MKT 421 GUIDE Successful Learning
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com   This Tutorial
contains 2 Different Papers Write a 750- to
1000-word paper that does the following Summarize
s your background and what makes you unique in a
1-paragraph elevator pitch
22
MKT 421 GUIDE Successful Learning
MKT 421 Week 2 Team Assignment Marketing Plan
Phase 1   FOR MORE CLASSES VISIT   www.mkt421gui
de.com   Resources University Library,
Internet Create a new product or service for an
existing organization. This product or service
will be the basis for your Marketing Plan
23
MKT 421 GUIDE Successful Learning
MKT 421 Week 3 Assignment Positioning
Presentation (New, 2 PPT) FOR MORE CLASSES
VISIT www.mkt421guide.com This Tutorial contains
2 Presentations Using the same company you chose
for your Week 2 assignment, choose a product or
service the company offers on which to focus.
Identify the important attributes for your chosen
product and select two key variables for your
perceptual map. Prepare a perceptual map for your
chosen product/brand and
24
MKT 421 GUIDE Successful Learning
MKT 421 Week 3 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com   Select a
product with which you are familiar. What stage
is your selected product at in the product life
cycle? Provide rationale for your answer. Based
on your knowledge of the product life cycle, what
types of changes will occur to your selected
product as it continues through the product life
cycle? How will this affect the marketing of your
selected product?
25
MKT 421 GUIDE Successful Learning
MKT 421 Week 3 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com   Select a
product or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
26
MKT 421 GUIDE Successful Learning
MKT 421 Week 3 Individual Assignment Marketing
Research Paper   FOR MORE CLASSES
VISIT   www.mkt421guide.com   Resources
University Library, Kudler Fine Foods
Virtual Organization Use the Virtual Organization
link on the student website to access additional
company information on Kudler Fine Foods. Write a
1,050- to 1,400-word paper in which you justify
the
27
MKT 421 GUIDE Successful Learning
MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New) FOR MORE
CLASSES VISIT www.mkt421guide.com   This tutorial
contains 2 different papers Review "perceptual
mapping" located on the Week 2 ERR page. Review
the example perceptual map in Exhibit 4-14 in Ch.
4 of Basic Marketing. Select an industry with
many competitors.
28
MKT 421 GUIDE Successful Learning
MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2   FOR MORE CLASSES VISIT   www.mkt421gui
de.com   Resources University Library,
Internet Use the product or service you selected
for your Marketing Plan Phase I Paper. Write a
1,400- to 1,750-word paper in which you address
the following
29
MKT 421 GUIDE Successful Learning
MKT 421 Week 3 Team Strategy and Positioning
Analysis Part 1 (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com     This Tutorial
contains 2 Papers Select a new product or service
that will be launched by either an existing
organization or one you will create. Obtain your
instructor's approval of your product or service
before beginning this project. Complete the
following assignment using the "Strategy and
Positioning Analysis" template. Develop a
2,100-word analysis
30
MKT 421 GUIDE Successful Learning
MKT 421 Week 4 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421guide.com   What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?
31
MKT 421 GUIDE Successful Learning
MKT 421 Week 4 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421guide.com     What are
the similarities and differences between
promotional push strategies and promotional pull
strategies? What is an example of a situation in
which an organization would use a push strategy?
What is an example of a situation in which an
organization would use a pull strategy?
32
MKT 421 GUIDE Successful Learning
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421guide.com     This Tutorial
contains 2 Different Papers Write a 750- to
1,000-word paper that describes the importance of
blue ocean strategy and identifies a product or
service that would be considered a blue ocean
move. Include the following A description of
blue ocean strategy and its importance
33
MKT 421 GUIDE Successful Learning /
mkt421guide.com
Write a Comment
User Comments (0)
About PowerShow.com