Title: MKT 498 EDU Successful Learning / mkt498edu.com
1MKT 498 EDU Successful Learning / mkt498edu.com
2MKT 498 EDU Successful Learning
MKT 498 Entire Course (New Syllabus) FOR MORE
CLASSES VISIT www.mkt498edu.com  MKT 498 Week 1
Purpose and Value of Integrated Marketing
Communications MKT 498 Week 2 Product and Market
Identification MKT 498 Week 2 Trends in Marketing
Communications
3MKT 498 EDU Successful Learning
MKT 498 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt498edu.com  Complete the Final
Examination (50 questions in True/False, Multiple
Choice, and Multiple Select format).
Multiple Choice and Multiple Select Questions 1
The foundation of an IMC plan includes
which of the following elements? (Check all that
apply)
4MKT 498 EDU Successful Learning
MKT 498 Only for Craig final help FOR MORE
CLASSES VISIT www.mkt498edu.com   mkt 498
craig help
5MKT 498 EDU Successful Learning
MKT 498 Week 1 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com  What is integrated
marketing? What is the value of integrated
marketing in todays business environment? How is
integrated marketing different from traditional
marketing?
6MKT 498 EDU Successful Learning
MKT 498 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com  What are the
"non-quantifiable" tools in marketing? How can
these tools be evaluated? What is the value of
using these tools? How can you justify the use of
non-quantifiable tools for creating a marketing
strategy for a marketing plan?
7MKT 498 EDU Successful Learning
MKT 498 Week 1 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com   What are the different
types of tools available for businesses to
conduct marketing analyses? How are the outcomes
different? How are the different tools for
marketing analyses important in developing an
integrated marketing communication? Provide an
example.
8MKT 498 EDU Successful Learning
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (New) FOR
MORE CLASSES VISIT www.mkt498edu.com   MKT 498
Week 1 Individual Assignment Purpose and Value
9MKT 498 EDU Successful Learning
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper FOR MORE
CLASSES VISIT www.mkt498edu.com   Write a 700-
to 1,050-word paper in which you describe the
purpose and value of integrated marketing. (2
points) In your paper, investigate an existing
company and determine if the company has an
integrated marketing campaign for one of the
products
10MKT 498 EDU Successful Learning
MKT 498 Week 1 Purpose and Value of Integrated
Marketing Communications FOR MORE CLASSES VISIT
www.mkt498edu.com   MKT 498 Week 1 Purpose and
Value of Integrated Marketing Communications Selec
t a product or service from a company with which
you are familiar.
11MKT 498 EDU Successful Learning
MKT 498 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com   Why is it important to
have a unique competitive advantage (often called
a unique selling proposition, or USP)? Is a
competitive advantage perceived or real?
12MKT 498 EDU Successful Learning
MKT 498 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com   What is a target market?
How do you segment a market to identify a target
market? What is the value of identifying the
optimal target market for a product or service?
13MKT 498 EDU Successful Learning
MKT 498 Week 2 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com  How does demographic and
geographic data collection differ from
psychographic and life cycle data collection?
What is the value of each? Provide examples.Â
14MKT 498 EDU Successful Learning
MKT 498 Week 2 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com  What assessment tools might
a business use to determine what your competition
is doing? How do you collect data on the
competition? Provide examples.
15MKT 498 EDU Successful Learning
MKT 498 Week 2 DQ 5 FOR MORE CLASSES VISIT
www.mkt498edu.com  What is the value and
purpose of a marketing positioning statement? How
does the assessment affect the development of the
marketing position? How often should the
marketing position change or be reviewed? Does it
depend on the type of business or customer?
Provide examples.
16MKT 498 EDU Successful Learning
MKT 498 Week 2 DQ 6 FOR MORE CLASSES VISIT
www.mkt498edu.com  Why is product life cycle
important? What changes should occur in
advertising, sales, and promotion at the various
stages of the product life cycle? Provide
examples.
17MKT 498 EDU Successful Learning
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table FOR MORE CLASSES VISIT
www.mkt498edu.com  Complete the Marketing
Analysis Tools Table which is posted in the
Course Materials Forum. This table lists the
various tools that are used by marketers to
analyze product positioning, competitive
positioning, customer perceptions, and
distribution-channel analysis. Fill in the blanks
18MKT 498 EDU Successful Learning
MKT 498 Week 2 Individual Assignment week 2
Competitive Advantage and Objectives
Analysis(New) FOR MORE CLASSES VISIT
www.mkt498edu.com   MKT 498 Week 2 Individual
Assignment week 2 Competitive Advantage and
Objectives Analysis
19MKT 498 EDU Successful Learning
MKT 498 Week 2 Product and Market Identification
FOR MORE CLASSES VISIT www.mkt498edu.com   MKT
498 Week 2 Product and Market Identification Prep
are for the Marketing Communications Plan
Executive Summary due in Week 5, by addressing
the following
20MKT 498 EDU Successful Learning
MKT 498 Week 2 Trends in Marketing
Communications FOR MORE CLASSES VISIT
www.mkt498edu.com   MKT 498 Week 2 Trends in
Marketing Communications Write a 1,050- to
1,200-word paper in which you Select and
assess three trends in marketing communications.
21MKT 498 EDU Successful Learning
MKT 498 Week 3 Advertising Tools in IMC Plans
FOR MORE CLASSES VISIT www.mkt498edu.com   MKT
498 Week 3 Advertising Tools in IMC Plans Write
a 1,200- to 1,450-word paper using the company
that you selected for the Week 1 assignment in
which you
22MKT 498 EDU Successful Learning
MKT 498 Week 3 Competitive and Segmentation
Analysis Presentation FOR MORE CLASSES VISIT
www.mkt498edu.com   MKT 498 Week 3 Competitive
and Segmentation Analysis Presentation Create an
8- to 10-slide Microsoft PowerPoint
presentation with speaker notes that shows a
competitive advantage analysis in which the
following points are addressed
23MKT 498 EDU Successful Learning
MKT 498 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com   What are some of the
current trends influencing the effectiveness of
advertising? What effect does emerging technology
have on advertising? What are the changes in
consumer behavior that are being affected?Â
24MKT 498 EDU Successful Learning
MKT 498 Week 3 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com  Identify a current and
innovative advertising campaign you have observed
recently. What are the characteristics of the
campaign? Why is it innovative?
25MKT 498 EDU Successful Learning
MKT 498 Week 3 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com  What is CPM? Why is CPM
important? What are some of the differences
between total cost of CPM and advertisement
versus the CPM rate?
26MKT 498 EDU Successful Learning
MKT 498 Week 3 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com  Why is important for a
business to consider alternative marketing
tactics when developing an integrated marketing
communication (IMC) campaign? What are some of
the strengths of each type of communication?
Provide examples. How do the types of
communication vary by product category?
27MKT 498 EDU Successful Learning
MKT 498 Week 3 DQ 5 FOR MORE CLASSES VISIT
www.mkt498edu.com  What is the difference
between quantifiable and non-quantifiable
outcomes in marketing? Provide an example. How do
these outcomes affect the post-evaluation of
branding and positioning strategies with regards
to an IMC plan? How does a marketing plan justify
the non-quantifiable tools in its strategy?
28MKT 498 EDU Successful Learning
MKT 498 week 3 Integrated Marketing Communication
Target Market Paper (New) FOR MORE CLASSES
VISIT www.mkt498edu.com   MKT 498 week 3
Integrated Marketing Communication Target Market
Paper
29MKT 498 EDU Successful Learning
MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper FOR MORE CLASSES
VISIT www.mkt498edu.com  Select the product or
service from the Integrated Marketing Discussion
in Week Two. Write a 1,600- to 2,000-word paper
for which you first research the current customer
base, buyer behavior, demographics,
psychographics, lifestyle,
30MKT 498 EDU Successful Learning
MKT 498 Week 4 Analysis of Marketing
Communication Tools Paper FOR MORE CLASSES
VISIT www.mkt498edu.com   MKT 498 Week 4
Analysis of Marketing Communication Tools
Paper Write a 1,050-word paper in which you
include the following
31MKT 498 EDU Successful Learning
MKT 498 Week 4 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com  What is the relationship
between a target market and selecting a
distribution channel? How do the changes in the
target market affect the design of the
distribution channel? Provide an example.
32MKT 498 EDU Successful Learning
MKT 498 Week 4 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com  What decisions go into
selecting a distribution channel? What decisions
go into selecting new distribution channels? What
is the difference between a vertical and a
horizontal distribution channel? Provide an
example.
33MKT 498 EDU Successful Learning
MKT 498 Week 4 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com  What effect has e-commerce
had on traditional brick-and-mortar business?
Provide at least two examples and explain the
effects. How can a business determine what
proportion of the budget should be allocated for
e-commerce? How has e-commerce globalized the
small business?
34MKT 498 EDU Successful Learning
MKT 498 Week 4 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com  What is a value-added
network? What are the advantages and
disadvantages of selecting value-added networks?
How does the distribution change with the
different stages of the product life cycle?
35MKT 498 EDU Successful Learning
MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper FOR MORE CLASSES VISIT
www.mkt498edu.com  Use the product or service
that your Learning Team selected in the
Integrated Marketing Discussion in Week Two.
36MKT 498 EDU Successful Learning
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New) FOR MORE
CLASSES VISIT www.mkt498edu.com   MKT 498 Week
4 Integrated Marketing Communication Positioning
Strategies Paper
37MKT 498 EDU Successful Learning
MKT 498 Week 4 Team Assignment Marketing
Communication Paper (New) FOR MORE CLASSES
VISIT www.mkt498edu.com   MKT 498 Week 4 Team
Assignment Marketing Communication Paper
38MKT 498 EDU Successful Learning
MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation FOR MORE CLASSES VISIT
www.mkt498edu.com  Utilize the research from
your Learning Teams Target Market and
Competitive Advantage Analysis in Week Three.
39MKT 498 EDU Successful Learning
MKT 498 Week 5 Assignment Communication Channels
Paper (New) FOR MORE CLASSES VISIT
www.mkt498edu.com   MKT 498 Week 5 Assignment
Communication Channels Paper
40MKT 498 EDU Successful Learning
MKT 498 Week 5 Digital Communications
Presentation FOR MORE CLASSES VISIT
www.mkt498edu.com   MKT 498 Week 5 Digital
Communications Presentation Research the digital
communications tools used by the company you
chose in Week 1 or Week 3.
41MKT 498 EDU Successful Learning
MKT 498 Week 5 Marketing Communications Plan
Executive Summary FOR MORE CLASSES VISIT
www.mkt498edu.com   MKT 498 Week 5 Marketing
Communications Plan Executive Summary For your
final Learning Team assignment, complete a
Marketing Communications Plan Executive Summary
(you must know what an Executive
42MKT 498 EDU Successful Learning / mkt498edu.com