Guide To B2B Tradeshow Success

1
Guide to B2B Tradeshow Success

• Know everything before you start

2
Choose the Right Trade show

• Be Local
• Choose to go big or you may have to go home
• Dont forget virtual options work best

3
See What Tradeshow Exhibition Takes

• Define Budget
• Assign a Project Manager
• Sneak for creative partners
• Define staffing needs
• Arrange marketing collateral

4
See What Tradeshow Exhibition Takes

• Choose to be less yet sufficient
• Take measures for booth signage
• Keep your eye on the enemy

5
Marketing Outreach Prior to the Show

• They wont know what you have built unless you
  inform them
• Clever emails still rule
• Going social does wonders
• Consider storytelling
• Capture leads

6
Pre-show Media Outreach

• Search for Media Channels
• Prepare a list
• Compose your message
• Put efforts in spokesperson training
• Prepare a press release
• Take care of comprehensive reporting

7
Putting Social Media to Work

• Plot Plan Execute
• Choose relevant platforms
• Know how coordination goes
• Maintain frequency
• Stay active

8
Dont Stop!

• Dont scare away from Follow ups
• Stay connected
• Spread the media coverage around

9

• Presentation By ExportHub.hk