Social Media Marketing Services - Dtech Systems

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Social Media
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Agenda

• What is Social Media?
• Why it is important to have social media
  presence?
• Facebook, Twitter, LinkedIn, SnapChat
• Instagram
• Determining goals strategy for social media
• Tips for Building the social media
• Key to social media success
• Social Success stories
• What social media will be in 2017?
• Why hire an external marketing agency?

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What is Social Media?
Social media is the collective of online
communications channels dedicated to
community-based input, interaction,
content-sharing and collaboration. Websites and
applications dedicated to forums, microblogging,
social networking, social bookmarking, social
curation, and wikis are among the different types
of social media.
Now instead of one-to-many it is more of
many-to-many
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Social Media
In 2016
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Did You Know?
Source http//wearesocial.com/
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Did You Know?
Source http//wearesocial.com/
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Why it is important to have Social Media Presence?

• Web Traffic
• Drive targeted traffic
• For boosting sites SEO
• Connect and Learn from Consumers
• and industry leaders
• Relationship building
• Interactive communication
• Enhance your brand image
• Respond to problems immediately
• Build Brand Loyalty
• Helps in eliminating your competition
• Helps in sales and ROI (Return on Investment)
• Increased sales
• Exploring new markets

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Understanding Big Social
Platforms
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Facebook
Started back in 2004, this is the biggest social
networking site with the largest number of users.
There are more than 1 million small or medium
sized businesses advertising here and it is
estimated that larger companies are spending as
much as 100 million on Facebook advertising per
year.
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Facebook Monthly Users
Source http//statista.com/
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Facebook Mobile Users
Source http//statista.com/
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Source http//statista.com/
Facebook Revenue by user Geography
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How People are using Facebook?
Groups
Events
Business Pages
Facebook Messenger
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Strategies Tactics for success
Content
Offer great quality content and don't forget to
add a little fun
Post Timing
Post when your audience is highly interactive
Usually during lunch breaks and after dinner
Moderation
Be a proactive moderator and wipe out negativity
at its earliest
High timely engagement with customers
Focus more on customers through community
building
Go an extra mile to make your customers happy!
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Etiquettes Guidelines of Facebook
Dont Spam
Respond
Highlight important posts
Messages
Notifications
Posting
Scheduling
Page favorites
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Twitter
Founded in 2006, Twitter's 140-character
bite-size updates have transformed the world's
access to real-time information. Twitter is loved
for spreading the word via tweets. This site has
revolutionized social media. Approximately 81
percent of Twitters advertising revenue comes
from mobile and there is a 200,000 cost
estimated for a 24-Hour Promoted Trend on Twitter
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Top 10 countries with highest Twitter Penetration
Source http//statista.com/
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Penetration of Leading Social Networks in KSA
Source http//statista.com/
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Some Facts about Twitter
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Strategies Tactics for success
Branding Voice
Know your strengths weaknesses first
140 characters to communicate thought
Consistency
Be cautious in choosing the right content
Responsiveness
Respond Quick
Interact often
Measurement
Get customized frameworks dashboards for
measuring your twitter data
Align measured data with your business objectives
goals
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Etiquettes Guidelines of Twitter
Dont Spam
Direct Messages
_at_replies
Hashtags
Retweet
Scheduling Updates
Shortening links
Twitter Lists
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Instagram
Now owned by Facebook, Instagram is for creating
and sharing photos and short videos. With over
150 million monthly active users, the network
boasts an incredibly active and vibrant user base
that posts over 55 million images per day. Users
can subscribe to pages curated by their friends
and brands they like.
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Number of Monthly Active Instagram Users (in
Millions)
Source http//statista.com/
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Instagram Users in Saudi Arabia (in Millions)
Source https//napoleoncat.com
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Instagram worldwide
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LinkedIn
The world's largest professional social network
connects colleagues with each other and
businesses with current and potential employees,
all while enabling community development and
content sharing. LinkedIn's potential lies in its
power to build authority, establish thought
leadership, and cultivate a strong network.
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No. of LinkedIn Members (in Millions)
Source http//statista.com/
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LinkedIn Stats
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How People use LinkedIn?
Recruitment Selection
Business Development
Maintaining business page
Product Services spotlight
Establishing Thought Leadership
Building customer advocates.
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Strategies Tactics for success
Complete the personal profile
Find connection and reach them out
Link your work to your profile to draw hiring
managers
Participate in groups
Share high quality content
Complete the company page and keep it up-to-date
Keep posting updated relative information on your
company page
Make sure to respond to posts, reviews
questions
Follow your competitor pages and keep an eye on
their news and updates.
Personal Use
Business Use
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Etiquettes Guidelines of LinkedIn
Be genuine
Cold Mail (contact with a personalized approach)
Recommendations
_at_responding
Sharing content
Discussions
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Snapchat
It is a social media network that is used to send
photos, videos and texts that disappear. The
sender determines the length from one to 10
seconds.
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Snapchats Daily Active users (in Millions)
Source http//statista.com/
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Snapchats Daily Active users (in Millions)
Source http//statista.com/
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Social Media Goals Crafting
Strategy
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Social Media Metrics Map
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Tips for building social media assets
Create Strong social profiles and pages
Share quality content
Use friend-finding features
Add links to your top social accounts on your
website
Add links to your top social accounts to your
email signatures
Cross promote your social accounts
Participate in Facebook Groups communities
Use of hashtags
Use quality visuals and graphics
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Key to Social Media Success
Know your business objectives
Have a long-term vision
Generate a road map
Dedicate to the process of listening and
responding to customers
Plan for current and future staffing needs
Hold off on technology decisions until your
strategy is in place
Keep scouting the competitors
Have a great content strategy
Dont be afraid to spend
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Social
Success Stories
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Domino's really wants to make it easy to order
pizza. In a twitter campaign, the company let
customers request delivery of their favorite
pizza by tweeting a pizza emoji to the _at_Dominos
Twitter account, or by using the hashtag
EasyOrder. The tweet-based order system earned
Domino's media coverage from the likes of USA
Today, Forbes, and Good Morning America.
Domino's EasyOrder
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On Black Friday, when seemingly every business in
the world tried to sell consumers something,
Cards Against Humanity offered to sell absolutely
nothing - for 5.
The stunt received major media coverage, and the
company took in 71,145, which it distributed to
its employees. The move was talked about on
Twitter, Facebook and other outlets, and it's a
good example of how companies can develop strong
brand voices and delight target audiences in
unpredictable ways
Cards Against Humanity's Black Friday campaign
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A man living with ALS (a.k.a. Lou Gehrig's
disease) started the "Ice Bucket Challenge" to
raise awareness of the ailment. The idea quickly
gained so much momentum that the ALS Association
made it an official charity effort. The campaign
played a large role in helping the association
raise 115 million. As of August 2014, it had
resulted in 1.2 million related Facebook videos
and 2.2 million Twitter mentions.
ALS IceBucketChallenge
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Coca-Cola's Share a Coke campaign started in
Australia and expanded to more than 50 countries
before going viral in the United States. Coke
replaced its logo on soda bottles and cans with
the 250 most popular first names among teens and
Millennials, along with generic names such as
"Mom." The company also invited consumers to
share them with friends via social media using
the hashtag ShareaCoke. The campaign netted more
than 125,000 posts across all social networks,
and saw 96 percent positive or neutral consumer
sentiment
Coca-Cola ShareaCoke
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What social media will be in
In 2017
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The rise of Social Messaging
The Fight against Fake News
The rise of Authentic Content i.e. Live Video
The rise of Augmented Reality
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Use of CHATBOTS
(Facebook uses such Artificial intelligence in
its messenger)
Use chatbots to
Send and receive custom texts, images and rich
bubbles with Call to Actions
Generic message templates (including attractive
call-to-actions, postback feature, with URLs
etc.)
Automated greeting messages once customer arrives
on your business page.
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BENEFITS
of Hiring an
External Marketing
Agency
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Cost/Risk At much less than the cost of one
full-time executive, you get an entire team of
experts,
Access With the right firm, you still get
complete access to all of your data and insights
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Time You save on all of the time it takes
finding someone or trying to learn the entire
Internet marketing field yourself.
Experience Get an outside perspective on your
business. Your team will benefit from the
experience the marketing team brings to the
table, such as familiarity with your target
market and the many marketing channels and
opportunities available.
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What NOT to
Expect from
External Marketing
Agency
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Bringing in 1000s of traffic in a very short span
of time
A guarantee
Doing SEO against any search engine policies
Running Campaigns on any particular platform
without knowing the actual audience and trends
Doing Spam
Activities and result without measurements
Less knowledge in analytics and tracking skills
More efforts with low costs
Handling marketing and development efforts
without a proper feedback
Working 24/7
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Thank You!
You can contact us at
00966 56 100 4748 info_at_dtechsystems.co
www.dtechsystems.co