Suggest a strategy to rectify the problems.

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Consumer Behaviorinfo_at_answersheets.in91
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• Consumer Behavior
• Q1.Would marketing in foreign countries require
  study of a popular countrys culture aspects and
  buyer behavior before marketing Khadi there? What
  aspects would need to be studied?
• Q2.Suggest an approach to make Khadi garments
  popular among Indian youth.
• Q3.Discuss whose decision it was to buy a
  microwave and when was the purchase decision
  made.
• Q4.What factors influenced the purchase of the
  microwave?

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• Q5.What is likely to be the post-purchase
  behavior in this case and what is the
  significance of such behavior?
• Q6.What is the significance of post-purchase
  behavior for the marketer?
• Q7.Identify the relevant major problems and
  issues in this case.
• Q8.Suggest a strategy to rectify the problems.
• Q9.Why would some consumers have high-involvement
  levels in learning about this sales promotion?
• Q10.Is a level of 75 percent comprehension
  realistic among those who become aware of an ad?
  Why or why not?

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• Q11.Do you think such promotions are likely to
  influence the quality image of the retail store?
  Explain.
• Q12.What is the significance of acquiring a
  tattoo in India? Are tattoos considered a way of
  making a personality statement/
• Q13.Contact two educated persons who wear a
  tattoo (just not the name).Interview them to find
  out what does it mean to them?
• Q14.Interview three of your friends. Find out
  about their self- concepts and what kind of
  tattoo would they like have.

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