How To Deliver A Great Product Demo?

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How To Deliver A Great Product Demo?
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Most of the clients would want you to make their
software product demo as much interesting as
possible. Irrespective of whether the product
demo is delivered online or in-person, it is
considered to be a very powerful tool by the
sales people as it helps them to showcase what
the brand is trying to sell and how they can
bring significance to such products among the
prospects.However at times a product demo
might leave a bad impression among the clients if
it is not presented in the right manner since
prospects never expect you to make them confused
and instead would wish you to give them a clear
picture about what they could expect from your
product.
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Bother about your audience, not yourself It is a
necessity that you should focus more on your
audience since you would not be able to satisfy
the audience requirements and thus may end up
losing a deal if you forget the key points
because of being nervous while you come across
your audience. You would not be even able to
maintain a productive conversation since the
audience would be able to identify the lack of
confidence in you while you are trying to
convince your prospects. Ensure the opening
is perfect If you are looking forward to make a
product demo interesting, then it is inevitable
for you to draw the attention of audience by
opening up the demo with a question or by
explaining a success story that has much in
common with what your prospects might be in need
for. However you should ensure that the opening
you give for your product demo should be relevant
to the unique needs and requirements of the
audience.
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• Listen more than talk
• It is always desirable to listen and then
  explain. Product demo offers an opportunity for
  you to learn also in addition to giving you an
  opportunity to simply lead the demo. You should
  pause often so as to give your prospects a chance
  to speak.
• This is the only way you can ensure your
  prospects that you are listening to their
  opinions similar to talking while explaining the
  product demo.
• Thus sufficient pause while explaining the
  product demo makes the demo more conversational
  with prospects having the ability to ask
  questions as well as give feedbacks if any.

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Understand your Product clearly Whenever the
prospects agree for a product demo presentation
from you, you should clearly understand that they
would research about your product for sure
including your competitors on the web and thereby
having a very good idea of what they require.
Therefore they would be asking you specific
questions and also detailed questions as well as
technical questions and would look for answers
that they were not able to research through the
web. The answers would be very much expected by
you and if you fail to answer those questions,
then they might look for other competitors who
can present a better product demo presentation
than you.
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Dont keep hands on the keyboard while answering
questions from Prospects If you are making use
of a computer or a laptop during the product demo
presentation, ensure that you avoid keeping hands
in the keyboard and then speak as it might
distract the prospects while they are asking
questions to you expecting your answers. Avoid
any criticisms of the product while showing the
product demo There are often instances during
which you might face any lag time while
explaining the product demo. Criticising the
product should be avoided as it might leave a bad
impression among the prospects. Instead you
should be able to keep some screenshots during
such worst-case scenario and thus the prospects
would be able to understand what you wish to show
them.
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Show how the products solve their unique
problems The prospects cannot be kept engaged
unless and until you show them how your product
is going to benefit them in their day today
lives. You should focus on the key decision
makers on the room who are listening to your
product demo and you should ensure that their
needs are met efficiently. Make use of
customer testimonials and references Customer
testimonials and references will give more
credibility for your product especially among the
prospects as they would be able to view or hear
about how your product solved the problems that
the previous customers faced earlier. It is
better to ask team members to build a collection
of such testimonials or reviews that are worth
sharing through the product demo.
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Relaxation prior to product demo It is desirable
that you relax for atleast for some days prior to
giving the speech on the product demo and you
should avoid any sort of writing or restructuring
mode right up to the presentation of product
demo. It is essential in making you more relaxed
with improved confidence while taking the
presentation about the product demo in front of
your prospects. Closing the product
demo Closing is an important aspect when it
comes to the end of product demo presentation. It
is the last opportunity in a product demo to
convince the prospects that your product is worth
for them to consider. You can end it by including
a call-to-action. It is always desirable to end
your product demo presentation on a positive
forecast as it could make the prospects
optimistic about your product demo and could also
enhance the trust they will have about the
product from your brand.
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Thank You
Reference https//goo.gl/p2KYza
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