Obaba Shop (1) - PowerPoint PPT Presentation

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Obaba Shop (1)

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Obaba is a web design & development company based in Bangalore, India. Over the last few years we've made a great reputation for building beautiful, intuitive websites that look great and are easy-to-use. – PowerPoint PPT presentation

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Title: Obaba Shop (1)


1
Obaba.in (Marketing Promotion Strategies)
  • Technics to Promote Obaba.in
  • SEO(Search Engine Optimization)
  • SMM(Social Media Marketing)
  • SEM (Search Engine Marketing)
  • Email Marketing

2
Promotion on SERP
  • If some one search anything related to your
    companys services items on the Google your
    Company site should be on the top on SERP(Search
    Engine result Pages).
  • for coming on the top we use some techniques
    some are free and some are paid . SEO is
    free process and long term process also.
  • The top two results are paid results
  • these are the part of SEM.
  • For getting this result we will have to do SEO of
    the site.
  • On Page SEO (by auditing the site)
  • Off page SEO (by promoting the site on different
    category)

As I search ERP software on the Google. In the
results our company Obaba.in should be on the
top.
3
SMM (Social Media marketing)
  • Social media platforms are Facebook, linkedin,
    twitter, Pintrest, instagram etc.
  • To promote our site on SMM we have to create
    business pages, Profiles etc.
  • We can promote our Brand Company through paid
    promotion by free promotion also. But for
    getting instant result we go for paid promotion
    And Ads on SMM.

These Types of ads we can run on SMM for
promoting our business
This is facebook ads picture
4
SEM (Search Engine Marketing)
  • This is the paid technique to promote your
    company. This process will give you instant
    result but not for the long term.
  • SEM techniques are-
  • PPC or CPC (cost per click)
  • CPM (cost per impression)
  • Video Ads on YouTube
  • Display Ads, ETC.

Ex. Of display ad
Email Marketing
Through this process we can promote our brand and
company directly to audience by emailing them. We
can email them free but limit is there 1k to 2k.
If we want to send more emails we have to use
paid email tools and Software.
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