Marketing Automation, the stats that don’t lie… Frontline Telemarketing

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Marketing Automation, The stats that dont lie
Frontline Telemarketing
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Marketing Automation, The stats that dont lie
Frontline Telemarketing
1. Companies that nurture prospects with the help
of marketing automation, see a 451 increase in
qualified leads. (The Annuitas Group) 2.
Marketing automation was one of the most tested
marketing technologies in 2015. (Salesforce) 3.
Almost 4 out of 5 successful marketers accredit
marketing automation as the reason behind
improved revenue contribution. (The Lenskold
Group) 4. 63 of businesses that outgrow their
competitors use marketing automation.
(The Lenskold Group)
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Marketing Automation, The stats that dont lie
Frontline Telemarketing
5. 79 of top-performing businesses have used
marketing automation for at least two years.
(Gleanster Research) 6. 67 of B2B marketers that
applied lead nurturing see at least a 10
increase in sales opportunities. 15 of them see
an increase of at least 30 (DemandGen)
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Marketing Automation, The stats that dont lie
Frontline Telemarketing
7. 9 out of 10 marketers think marketing
technology improves their companies marketing
performance. (Ascend2) 8. 4 in 5 marketing
automation users experienced an increase of
leads, and almost as many (77) saw an increase
in conversions (VB Insight) 9. Top-level
businesses are 67 more likely to use marketing
automation. (Aberdeen Group) 10. 85 of B2B
marketers didnt think they were using their
marketing automation tools to the fullest. Also,
a mere 8 of companies were using marketing
automation for their existing clients.
(SiriusDecisions)
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Marketing Automation, The stats that dont lie
Frontline Telemarketing
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Marketing Automation, The stats that dont lie
Frontline Telemarketing
11. Nurtured leads make 47 larger purchases than
those who were not nurtured. (Hub Spot) 12. By
2020, customers will manage 85 of their
relationships without talking to a human.
(Gartner Research) 13. 61 of B2B marketers send
all leads directly to sales however, only 27 of
those leads will be qualified. (Marketing
Sherpa) 14. 91 of users believe that marketing
automation is very important to the overall
success of their marketing across channels.
(Marketo) 15. B2B marketers who implement
marketing automation software increase their
sales pipeline contribution by an average of 10.
(Forrester Research)
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Marketing Automation, The stats that dont lie
Frontline Telemarketing
16. The average sales cycle has increased 22
over the past 5 years due to more decision makers
being involved in the buying process. (Sirius
Decisions) 17. 84 of top performing companies
are using or plan to start using marketing
automation between 2012 and 2015. (Gleanster)

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