When Should You Redesign Your Website – Expert Advice

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When Should You Redesign Your Website - Expert
Advice
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• Today, the first impression of your business is
  completely based on your online presence. Most
  individuals check your company's website,
  portfolio, client's testimonials before they call
  you or fill out a "Contact Us" form. Therefore,
  it's highly essential for any business to have a
  strong online presence. With the introduction of
  several creative web development companies and
  advanced technologies, it's no longer difficult
  to put together a professionally-designed
  website. But, what about those who have already
  come up with a good-looking site but not getting
  enough leads or conversions. At this point, you
  can consider redesigning your website which will
  demand a good deal of thought, time, and efforts.
  

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• Its vital to note here that "redesign your
  website" doesnt mean you need to update every
  single aspect of your branding and design
  elements. In fact, it should only involve some
  practical modifications that may assist you in
  achieving your business goals and boosting sales.
• Though you will find several reasons not to
  revamp your website, here are 5 great reasons why
  should you redesign your business website in
  2018
• It Looks Outdated
• It is not Mobile-Friendly
• Your Competitors have Updated their Sites
• Your Website Just doesnt Work
• It does not Reflect Your Latest Marketing
  Strategy

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It Looks Outdated

• Several well-established companies still have
  websites that look like they were designed
  decades ago. Even individuals with no experience
  in web development can say they're outdated. If
  your site looks outdated, it's a clear indication
  that you need to redesign your website. A
  poorly-designed outdated website may hurt your
  business, especially if potential
  clients/customers are choosing between various
  competitors. Users are most likely go with an
  organization that has a professionally-designed,
  modern, easy-to-use site as it gives the
  assurance that the company is on top of the
  latest trends and advanced technologies.

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It is not Mobile-Friendly

• Time was when we didn't have smartphones to
  browse the sites, shop, order food, research, and
  connect with friends. So, it was easy for
  businesses to manage their desktop-only websites.
  Today, most users may be navigating your site
  from a tablet, smartphone, or other types of
  mobile devices.
• Every user expects amazing browsing experience
  from all of these devices. They want to assure
  that if they saved the product in their shipping
  cart on a desktop, it is still there when they
  browse the site on their mobile phone. Moreover,
  they want to be able to share every information
  instantly with their friends. And, you may lose
  these visitors as customers if your site does not
  offer a smooth browsing experience across all
  devices, browsers and platforms. So, if your site
  isnt fully-responsive, its time to redesign
  your website.

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 Your Competitors have Updated their Sites

• Being an aspiring business owner, you must be
  looking at your competitors site to see how
  better features and services they are providing
  to the users. If your competitors are making
  significant changes to improve search engine
  rankings extensively while pushing you down in
  searches, it's probably ideal time to redesign
  your website. Obviously, you dont need to revamp
  your site every time one of your rivals changes
  theirs. But, in order to gain a competitive edge,
  your website must have latest or advanced
  features.
• Always do some analysis to find out what people
  in your industry are updating on their websites,
  check the new features they've added. You can
  also implement those functionalities to give the
  best experience to the visitors and convert them
  into consumers.

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Your Website Just doesnt Work

• If your website traffic is drastically decreasing
  and you aren't getting any leads, you need to see
  the analytics to check the bounce rate and user
  behavior. Your website may not be as
  user-friendly or engaging as it could be.
  Besides, some elements of your site may be less
  effective.
• Is navigation of your site confusing?
• Is any important web content hidden?
• Can a visitor quickly find the most basic things
  on your site?
• Functionality is one of the most significant
  things which can reduce traffic and conversions.
  If your website has poor functionality and does
  not longer engage the visitor, its time to
  redesign your website.

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It does not Reflect Your Latest Marketing
Strategy

• You may have launched a new product/service, or
  your business or marketing strategy has been
  changed, make sure these things are reflected
  online. It's vital that your website reflects
  your current marketing strategy and offers, so
  you don't lose potential customers who may visit
  your web pages before giving you a call or
  writing email request. A powerful brand image has
  the ability to make small businesses and
  entrepreneurs stand out from their larger
  competitors. If your online presence is not
  reflecting your message in the best way possible,
  it's time to redesign your website.

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Conclusion

• Identifying any one of these reasons mentioned
  above shouldnt make you panic and start making
  unnecessary website changes. Instead, you should
  research, prepare a proper plan and then dive
  into website revamping. Your website is intended
  to make your business more successful. If it's
  not doing the same, its time to hire a web
  development company and redesign your website.