Tips For A PPC Search Campaign

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Tips For A PPC Search Campaign
Intro of PPC ? The world has become digital, so
has the advertising space. Earlier the businesses
use traditional forms of advertising like the
direct mail, TV, Radio and even print
advertising. But as the world evolved digitally,
the advertising space transformed itself from
traditional methods of advertising to digital
methods of advertising. One of the very popular
forms of online advertising is the Pay Per Click
Marketing. Over the years it has proved its worth
of being one of the set platforms for online
advertising. Owing to the fact that PPC is
dynamic in nature and is always changing. Hence,
more often it comes up with new updated. By being
a PPC marketer, you should constantly find ways
to make sure that your clients get their desired
results. You should try to get more exposure and
increased qualified traffic to them, which will
further lead to more conversions. If you want to
become masters of Pay Per Click Marketing, you
should have a habit of constantly learning the
new tips and techniques from experts around you.
Even if you are an advanced professional in PPC,
you can still improve your capabilities. Pay Per
Click Marketing has a plethora of information
which keeps changing as the new updates are
released. There is a lot more to learn apart
from the popular concepts like the Quality Score,
Landing Page Optimization, Keywords, etc.
Perhaps, you just cannot spend all your time
looking for information from anywhere. Dont
worry! You need not go through heaps of books to
get the relevant knowledge about PPC. With
digitization, the resources of gathering
information have also evolved. And now a
reliable blog is the best way to gather the
dynamic knowledge. For this reason, there are
many PPC authorities who are publishing PPC blogs
to educate the search marketers. Although you
can learn from trial and error, sometimes one
single mistake in PPC can prove to be very
costly. And it is but obvious that you would not
like to make disastrous mistakes in PPC when you
can easily the learn how to get optimal results
through the PPC
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• blogs. Here are top 12 PPC Blogs that can surely
  provide you with ample information to make your
  next PPC Campaign strategy a success.
• 10 Tips For A More Effective Paid Search
  Campaign
• Show when it counts- Adjust your campaign to
  consider user peak times. If your target
  audience is primarily searching for your products
  between 7 a.m. and 7 p.m. on weekdays, then only
  show your ads during these times. Within its
  Edit Campaign Settings Google has a handy
  option called Ad Scheduling, which allows you to
  automatically turn your campaigns on and off at
  specific times. Whats more, if there is a peak
  time of day when your customers tend to search
  then you can even up the budget at that time and
  lower it at others.
• Choose keywords carefully- Various tools will
  help find specific keywords or phrases that are
  being used by your audience. You can pay to use
  tools such as Keyword Discovery, but a free and
  easy way to find out is to use Googles Keyword
  Tool (accessible when youre logged in to
  AdWords). To use it, you type in your term and
  the tool instantly gives you variations people
  have searched for, a rough idea of the number of
  searches, the advertising competition against
  those terms, and, if you add a max CPC, an
  estimate of the position and cost for each term.
• Select longer tail terms- Another useful aspect
  of the Google keyword tool is that it can help
  you find Longer Tail terms. Longer Tail terms are
  ones that appeal to users searching for very
  niche or specific items. For example, a generic
  term from the B2B world would be valve. A Long
  Tail term would be pneumatic pilot valve. If
  your budget is limited, it is worth avoiding the
  high cost generic terms and trying to pick up
  traffic from people doing very specific
  searches. Not only will the CPC be significantly
  cheaper, but youll tend to find that prospects
  know exactly what they want, and the quality and
  number of inquiries resulting from the clicks
  will be much higher.
• Go negative to be positive- Staying with
  Keywordsthink negative! A lot of keywords are
  included in B2B, B2C, and general social
  searches. Appearing in the results for anything
  other than your target market is a waste of time
  and potentially a waste of money. Adding
  negative keywords is an ideal way to exclude your
  campaigns from areas that are not relevant to
  you and enquiries you cannot fulfill. For
  example, if your company sells power tools but
  you dont rent them, then words like rent,
  hire, or lease would be your negative
  keywords.
• Think seasonal- Some products are going to be
  more or less popular depending on certain times
  of the year due to holidays, weather, or major
  events. If your business sells seasonable
  products, it may be worth upping your spend in
  the months leading up to these high- demand
  times to reap the extra trafficand profits. To
  the same effect, if seasonal keywords are not
  part of your core business, focus your energy
  elsewhere until the excitement (and bid price)
  decreases.
• Ad copy is key- Youve spent ages picking
  quality keywords and setting up your campaigns
  and hopefully now your CPC ad appears high on the
  Search Enginesyoure there in

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• front of your potential customers, so dont fall
  at the last hurdle. Ad copy is one of the single
  most important components in differentiating you
  from your competitor. To help improve your copy,
  try Googles Dynamic Keyword Insertion Tool.
  Automatically adding the keyword someone
  searched for into the ad copy is an easy way to
  ensure relevancy in the eyes of both Google and
  users, but is no longer the most effective. This
  is a trick that many people already know and it
  is therefore overused. Try to use distinctive,
  even quirky, verbiage to catch your prospects
  eye. Include a major call to action if you have
  a unique selling proposition or new offer, say
  so.
• Back it up- Dont think of your other
  promotions, be they offline or online, as
  separate entities. People may see your print ad,
  for example, and remember the creative and the
  product youre selling but not your company
  name. If they typed your latest marketing slogan
  into a search engine, would a recognizable CPC
  ad appear for your company taking them to your
  site for more information? If not, then you
  could be missing out. Likewise, the only thing
  they may remember from your print ad or trade
  show booth is your company name, so make sure
  your ads are appearing when someone is searching
  for you by name (and dont just bank on your
  company appearing on the first page of organic
  results).
• Go vertical- Google AdWords allows you to
  display your ads across their content and
  partner networks. However, the content network is
  not always great for the B2B market, as it
  relies on Google understanding the contextual
  content of pages and then only bringing your ad
  back on the pages that are relevant. To make ads
  more effective, you can specify the sites you
  wish your adverts to appear on by creating a
  placement targeted campaign.
• Another option for reaching a more focused,
  relevant audience is vertical search engine
  advertising. Because of their more segmented
  nature, vertical search engines reach a very
  targeted audience, and often produce far better
  quality traffic at the same or smaller spend
  levels than youll find with their general
  search engine counterparts.
• Go local versus international- Is your business
  local or international? If its international,
  you may need to set up campaigns on a country by
  country basis and tailor your keywords and ads
  to the various languages, time-zones, product
  variations, specific landing pages, etc. Also,
  determine your businesss capabilities. If you
  can only deliver locally, there is no point
  displaying your ads to the whole US. Google
  allows you to target your ads (based on users IP
  addresses) to a named state or town, a radius
  around a specific location, or even a specified
  geographic area of your choice.
• Use CPC management tools (Google AdWords)- In
  addition to Googles keyword tool, there are two
  others that are particularly helpful. The first
  is AdWords Editor. Its a free tool that offers
  you great control over multiple and/or large
  campaigns. The benefits include uploading bulk
  campaigns and keywords, making multiple changes
  to any part of the campaign, getting stats
  across all campaigns, etc. The second tool is
  Googles Search Query Performance Reports. These
  reports show you what people are searching for to
  trigger your ads, which you can then use to
  adapt both your CPC words and the content on your
  site for SEO.

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Hopefully youve discovered a few new ideas from
our list of top tips for effective CPC
advertising. Adding these to your repertoire of
online marketing tools can help improve your
current (and future) online advertising campaigns
without expending a vast amount of resources. 10
Best Useful PPC Tools You Need To Try Running
a pay-per-click advertising campaign can be
time-consuming and costly. And, here PPC tools
can save your time, optimize your budget, offer
important insights, inspire you, and in due
course help you make more money. So, to help you
get insight into keywords, ad copy, and
competitor research, we have presented a list of
10 amazing PPC tools here. Take a look 1
AdWords Editor Manage a lot of AdWords campaigns

• AdWords Editor is a free desktop software
  application that lets you build and edit
  campaigns offline. This tool will simply save
  you hours if you manage large/a lot of AdWords
  campaigns(Microsoft has an equivalent application
  called Bing Ad Editor).
• AdWords interface can take you minutes in AdWords
  Editor because you can quickly copy/paste/drag
  keywords, ads, ad groups, campaigns, etc. You can
  also import and export data so you can massage
  it in Excel and/or share it with others who are
  helping to manage the accounts.
• Feature Benefits-
• Promoted Video ads
• Dynamic Search Ads
• Ads using ad parameters

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• App install ads
• Ad scheduling
• Topic targeting
• Price -
• Free
• Best Use of AdWords Editor-
• If you spend any amount of time working in
  AdWords, using AdWords Editor is a must!
• 2 SpyFu
• Competitive insights on keywords and PPC
  strategy

• SpyFu finds out and analyzes your competitions
  keywords and ad copy. Get your competitions
  most profitable keywords, and remove the
  money-wasting keywords.
• Use SpyFus Kombat tool to analyze multiple sites
  for overlapping keywords. You can also run a few
  sample queries to see limited data provided by
  this tool.
• Features Benefits-
• Full suite of core keyword search and management
  tooling
• Affordable pricing
• Sleek user experience
• Interactive reporting
• Deep PPC/CPC and paid advertising metrics
• Backlink tracking

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• Ongoing site monitoring
• Unlimited search results
• Price-
• Annual Plans start at 33/month
• Best Use of SpyFu-
• See the most profitable keywords of competitors
  based on their last a number of years of
  advertising history.
• 3 iSpionage
• Analyze competitors top performing keywords and
  ad copies

• iSpionage is an easy-to-use competitive
  intelligence tool. It has a PPC Campaign Builder
  tool to provide you with a complete solution for
  your PPC campaigns.
• It offers accurate, up-to-date competitive
  intelligence information and is a great way to
  size up competing websites and their online
  marketing efforts.
• Features Benefits-
• PPC SEO Keyword Lists
• Competitor PPC Budget
• Ads Grouping
• Landing Page Gallery Access
• Competitor Website Monitoring

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• Top Competitors Identification
• Keyword Alerts
• Price-
• Free/ Plans start at 29/month
• Best Use of iSpionage-
• This tool is fantastic. The ability to go in and
  find out exactly what your competition is up to
  gives you an almost one-sided advantage. If you
  are running your PPC/organic campaign at home on
  a small budget, it will give your business the
  tools to enhance your ROI.
• 4 Visual Website Optimizer
• A/B Testing and Conversion Optimization Platform

This landing page optimization tool creates
multiple landing pages for testing with no coding
required and makes A/B testing a bit easier and
more effective. It offers businesses the ability
to design and implement their own brand of A/B
testing by allowing them to choose from rich
types of testing campaigns and allowing them to
configure and add test criteria for more
detailed results.
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• Features Benefits-
• A/B Testing
• Multivariate Testing
• Split URL Testing
• Heatmaps
• Targeting
• Mobile Website Testing
• Visual Editor
• Price-
• Plan starts at 49/month
• Best Use of VWO-
• VWO offers businesses the competence to design
  and implement their own brand of A/B testing by
  allowing them choose from several types of
  testing campaigns and allowing them to configure
  and add test criteria for more detailed results.
• 5 Adbeat

Adbeat lets you uncover any advertisers online
strategy and see what works for them, spy on ad
copy, split testing, and find all exclusive
creative used by an advertiser.
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• Features Benefits-
• See all advertisers in your market in one place
• Uncover new markets and niches
• Advertiser Vertical Report Tool
• Smart Alerts India Data is Live
• Price-
• Plan starts at 249/month
• Best Use of Adbeat-
• Scan top ads and ads by format (text, flash,
  video, etc.). It helps you become a leader in
  content network advertising channels.
• 6 CallRail
• Call Tracking for Data-Driven Marketers

• CallRail is an intuitive and powerful call
  tracking solution for data-driven marketers. It
  measures call conversions from search, offline
  and digital marketing campaigns, including PPC
  keywords.
• Features Benefits-
• Call recording
• Dynamic number insertion
• Agency call tracking
• Quick setup
• Keyword Call Tracking

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• AdWords call tracking
• Dynamic Website Call Tracking
• Static Offline Call Tracking
• Price-
• Free (14-day free trial)/ Plan starts at
  30/month
• Best Use of CallRail-
• CallRail helps in understanding which sites,
  campaigns and search words are driving
  conversations.
• 7 Übersuggest
• Keyword Research tool for marketer

• Übersuggest is a keyword research tool that
  quickly generates a plethora of keywords in
  response to any words you type in the field. It
  makes good use of Google Suggest and other
  suggest services.
• It can get suggestions either from a regular Web
  search or from search verticals like shopping,
  news or video.
• Features Benefits-
• Keyword Suggestions
• Competitive Intelligence

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• Easy to use for beginners
• Price-
• Free
• Best Use of Übersuggest-
• This tool can help you generate more ideas for
  your own blog. It helps you understand
  consumers keyword/keyphrase behavior so you can
  ensure you are creating the most relevant
  content.
• 8 AdGooRoo
• Keyword Suggestion and Tracking

AdGooRoo is digital Marketing Intelligence
platform identifies competitors keywords,
informs campaign. It offers quite a lot of
products and services that let you access
knowledge about your competitors PPC strategies
including keywords, ad copy, landing pages,
spend, impressions, and much more. For PPC
campaigns, its SEM Insight is the most helpful
tool that puts all AdGooRoos data to work for
you.
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• Features Benefits-
• SEM Insight
• Analyze competitors campaigns/data
• Industry Insight
• Local Insight
• Identify keywords in your campaign
• Automated Custom Reporting
• Price-
• Paid (Unlisted on the website)
• Best Use of AdGooroo-
• Get in-depth analysis of your ad copy and landing
  pages along with your competitors. Measure your
  competitors PPC methods on both desktop and
  mobile.
• 9 Certified Knowledge
• Save you time and money in help you to optimize
  SEM Accounts

• Brad Geddes has a nice set of tools at Certified
  Knowledge that will support you analyze data,
  create tons of ads, and optimize your Quality
  Score. Use this time-saving PPC Tools that will
  make your advertising more effective.
• Features Benefits-
• Get your paid search accounts on track
• Grow your accounts

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• Help define your marketing products
• Scale your agency or reseller program
• Train your team in paid search
• Price-
• Free/ Plans start at 79/month
• Best Use of Certified Knowledge-
• This tool helps you to score quality history
  optimizations, top ad line patterns, Best/worst
  landing pages and more.
• 10 WordStream
• Online Advertising Made Easy

• WordStream is a suite of online marketing and
  advertising tools that helps businesses cover
  Keyword Research and Management for PPC and SEO
  campaigns.
• Its PPC tools give the ability to frequently
  optimize a campaign through enhanced keyword
  analytics, keyword organization, keyword grouping
  and long tail keyword discovery.
• Features Benefits-
• Landing Page Tool
• Google Keyword Tool

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• AdWords Keyword Tool
• Bing Ads ToolCall
• Tracking Software
• Keyword Analysis
• Keyword Research for PPC
• Keyword Niche Finder
• Price-
• Free/ Plans start at 264/month
• Best Use of WordStream-
• It helps businesses perform PPC campaign
  management and keyword research, as well as
  implement practical SEO strategies.
• ABOUT US-
• Trusted Web is a SEO and Web development
  outsourcing company headquartered in Ahmedabad,
  India.
• Trusted Web is founded by a group of Marketing
  web development experts who have been working in
  IT outsourcing industry around 15 years in India.
  While working with multiple clients and hundreds
  of projects we have learnt a lot about customers
  needs, expectations and challenges. And we
  wanted to help them work more effectively by
  providing flexible yet high quality service which
  would leverage IT potential of India, assure
  skills and quality. That is why Trusted Web was
  born.