How to choose our customers

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WHY DOES EVERYONE ASK YOU TO CHOOSE YOUR
CUSTOMERS?
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• A very common marketing mantra you hear as you
  attempt connecting with your potential customers
  is, Never allow your customers to choose you.
  Instead, you should be the one who gets to choose
  your customers. At the face, this advice seems
  unique and quite contradictory, especially when
  you are digital marketing for IT services and
  products. All your sales and marketing efforts
  focus on getting your target audiences attention
  so they choose you. But then you turn around and
  say, Nope, you get to choose your customers, and
  not the other way around! Whats all that about?
  Lets look at this concept in a little more
  detail, shall we?
• The Concept Of Target Customers
• The very first step of any strong marketing
  strategy is to define your target customers.
  Well, this is indeed your first step toward
  choosing your customers. What you achieve with
  this step is to create a smart perimeter around
  the audience. This is where YOU are choosing your
  potential customers for your brand.

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• Knowing Your Target Audience Better
• The next step of choosing your customer is to
  find out more about them even before you approach
  them. Who are they? What do they love? What is
  their pain point that your brand can solve? Which
  dream of theirs can your brand realize? Many such
  questions help you create strong personas who
  represent your target audience.
• Letting Your Target Audience Know About You
• So now that you have identified who your future
  customers are, your next critical step is to get
  their attention and build a connect with them.
  Not an easy job! But with a clear strategy and a
  well-planned storytelling approach, you can
  easily gain their attention.  Established brands
  can easily profile their customers and build
  super strong personas that they can work on to
  expand their reach.
• Let Them Come To You And Make Them Stay
• Once you know your potential customers super well
  and they trust you, targeted messages and
  personalized interactions will definitely help
  you build a positive experience with them. Dont
  forget once you have found your customer invest
  extensively in nurturing the relationship.
• On the other hand, if a customer is going to be
  picking you from a whole set of hopeful
  potentials, the scope for a relationship of
  equals is definitely quite slim.

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• The Risks Involved When Your Customers Choose You
  A Small Story
• We often spot unhealthy customerbrand
  relationship rights at the word go! When the
  constant complaints and unnerving meetings are
  not a reflection of your brands faults, then it
  definitely points to a potentially toxic
  interaction. This scenario usually happens when
  you rush ahead in desperation and agree to every
  single initial demand of a nagging customer.
• When your customers a known face in the market
  and you stand to gain, very often you throw all
  caution in the wind to grab the chance. This is
  when we very often make mistakes. Let me tell you
  a story. We were once selected by a large group
  for what we thought then to be a prestigious
  project. This was our initial days of
  entrepreneurship. So without any background check
  or risk assessment we promptly agreed to all
  their points. What followed was a continuous
  cycle of work and rework. We got caught in the
  customers internal war for dominance, and as a
  result, our work suffered. A whole lot of
  starting from scratch, brand new instructions,
  and contradictory specs killed our experience.
  This experience was quite a jolt to our
  confidence as we realized with a shock what
  being chosen actually meant. Seth Godins
  lessons about choosing your customer really
  dawned on us.
• This is when we decided to take a step back and
  refocus our energies into choosing our customers.
  But what are the benefits of this approach? Here
  are a few pointers.

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• Advantages Of Choosing Your Customers
• This brilliant approach helps you look within
  yourselves. It helps you understand the value
  your brand can create in the target market
• It helps you identify exactly the type of
  customers you can work with smoothly and deliver
  a spectacular experience
• This approach helps you fine tune your expertise
  and build new ones. All the positivity of your
  expertise will definitely inspire you to innovate
  further and explore new avenues.
• Your customers also feel happy about associating
  with your brand since you are delivering your
  best
• You find among the best brand ambassadors in your
  customers who will definitely be loyal to your
  brand

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• Conclusion No More Rocky Rides When You Choose
  Your Customers
• Finding the best fit for your brand is one of the
  most critical ingredients for success. At the
  initial stage of business, your insecurity
  threatens to get the better of you. So you land
  up casting digital marketing nets across an
  unclear, unassessed market. This desperate
  approach often gets you customers quickly but
  very often they are not the ones you are looking
  for.  So be smart, take a step back and build a
  strategy around finding your own customers.