Europe Male Toiletries Market Revenue - PowerPoint PPT Presentation

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Europe Male Toiletries Market Revenue

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Europe men are invested heavily in male toiletries to improve their appearance. There is a growing metrosexual trend in Europe that has led more men to perceive grooming as essential to their daily fashion requirements and style. Men’s styling and grooming market has witnessed a growth in the recent years because men are becoming beauty and image conscious. – PowerPoint PPT presentation

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Title: Europe Male Toiletries Market Revenue


1
  • Bulldog Products to Enhance Growth in Male
    Toiletries in Europe Ken Research

2
  • The report titled Male Toiletries in Europe,
    provides a comprehensive analysis of European
    male toiletries, leading players, factors
    affecting the growth of male toiletries,
    availability of male toiletries in Europe, latest
    trends in male toiletries, and future of European
    male toiletries.
  • Industry Overview Europe men are invested
    heavily in male toiletries to improve their
    appearance. There is a growing metrosexual trend
    in Europe that has led more men to perceive
    grooming as essential to their daily fashion
    requirements and style. Mens styling and
    grooming market has witnessed a growth in the
    recent years because men are becoming beauty and
    image conscious. It was observed that there was
    an expansion in male toiletries from traditional
    shaving products, deodorants, basic bath and hair
    care products to premium cosmetics such as
    concealers, skin whitening solutions, sunscreens,
    and anti-aging and anti-wrinkle products.

3
Men Toiletries Products, Leading Vendors,
Availability and Affecting Factors
  • Mens toiletries include mens bath products,
    shower products, shaving products, fragrances,
    deodorant, skin care products and hair care
    products and Europe accounts for the second
    largest share of the sales after Americas. The
    increase in population, better living standards,
    and increasing spending on personal hygiene
    products are few factors affecting the male
    toiletries market in Europe. Manufacturers are
    introducing a broad range of sun protection and
    anti-aging creams for men along with night skin
    care products. Night skin care creams promote
    cell growth, reduce dark circles and pigmentation
    in men and there is a huge demand for such
    products. There is a huge demand for night skin
    care products, sun care products and anti-ageing
    creams in the male toiletries market. Male
    toiletries in Europe are available at
    hypermarket, supermarkets, pharmacies, department
    stores, and specialty stores. The leading vendors
    in the male toiletries market are BullDog,
    Beiersdorf, LOréal, PG, Shiseido, and Unilever.

4
  • In Europe, more men are experimenting with
    personal care products that they make them look
    healthy. The development of male toiletries is
    driven by consumer health consciousness, societal
    pressure to always look handsome, and changing
    attitudes. This trend has encouraged skincare
    products, scrubs, moisturizers, and anti-aging
    creams to improve their quality, appearance,
    confidence and personal wellbeing. European men
    attitude towards masculinity is driving the male
    toiletries market with more number of men
    accepting various personal care products for a
    healthy look. Many men in the country feel that
    personal care products, such as moisturisers and
    face wash products, improve their self-confidence
    by making them feel better about themselves
    without negatively impacting their manhood.

5
Latest Trends in Male Toiletries
  • Leading brands in mens skincare in Europe are
    Bulldog, followed by Nivea for Men and Gillete
    which are close competitors. Bulldog Skincare for
    men is the major mens skincare brand driving
    growth in the European market. Bulldog has
    launched Age Defence Eye Roll-On that helps in
    reducing the appearance of fine lines, dark
    circles and puffiness. Urbanization and heavy
    pollution are the major concerns for the growth
    in mens toiletries. Manufacturers in Europe are
    focussing to avoid certain controversial
    ingredients, making processes and opting for
    sustainable packaging to help reduce carbon
    footprint. With shorter beard styles to emerge in
    the fashion trends, there would be a demand for
    quality razors, aftershave balms and shaving
    creams.

6
Future of Male Toiletries in Europe
  • Overall, the European male toiletries market will
    continue to grow with the demand for toiletries
    as more men are experimenting with complex
    personal care products. The male toiletries
    industry will need to offer products that promote
    the wellbeing and health in ways that appeal to
    men who are still not attracted to the industry.
    It was observed that there would be a rapid
    growth in the male toiletries due to consumers
    demand for various products that reflect changes
    across fashion, wellness, social media and
    culture. The increase in consumers disposable
    income, more men attracted towards toiletries,
    new dependable products and new trends in fashion
    are likely to drive the growth of European mens
    toiletries market over the next few years.

7
Key topics covered in this report
  • Europe Male Toiletries Market
  • Europe Male Toiletries Market Revenue
  • Europe Male Toiletries Industry Outlook
  • Europe Male Toiletries Market Trends
  • Europe Male Toiletries Market Forecast
  • Drivers Europe Male Toiletries Market
  • Europe Male Toiletries Market Competition
  • Germany Male Toiletries Market Research
  • Italy Male Toiletries Market Research
  • France Male Toiletries Market Research
  • Europe Male Toiletries Products
  • Europe skin whitening solutions Market
  • Europe Sunscreen Market Revenue
  •  

8
  • To know more, click on the link below
  • https//www.kenresearch.com/consumer-products-and-
    retail/cosmetics-and-personal-care/male-toiletries
    -in-europe/144003-95.html
  • Related Reports
  • https//www.kenresearch.com/consumer-products-and-
    retail/cosmetics-and-personal-care/male-toiletries
    -in-the-united-states/144067-95.html
  • https//www.kenresearch.com/consumer-products-and-
    retail/cosmetics-and-personal-care/male-toiletries
    -in-south-korea/144066-95.html
  • Contact us-
  • Ken Research
  • Ankur Gupta, Head Marketing Communications
  • sales_at_kenresearch.com
  • 0124-4230204

9
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