CGD 318 help Minds Online/newtonhelp.com

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CGD 318 help Minds Online/newtonhelp.com
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CGD 318 Entire Course (Ash Course)

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•      
• CGD 318 Week 1 DQ 1 What is Public Relations
• CGD 318 Week 1 DQ 2 Public Relations and Crisis
  Management
• CGD 318 Week 1 Quiz
• CGD 318 Week 2 DQ 1 Public Relations Research
• CGD 318 Week 2 DQ 2 Publics Public Opinion
• CGD 318 Week 2 Assignment To Accept or Reject a
  Client

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CGD 318 Week 1 DQ 1 What is Public Relations (Ash
Course)

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•      
• What is Public Relations? Assess a minimum of two
  definitions of public relations from the course
  materials and your own research. Compare and
  contrast the major differences and
  interrelationships between public relations and
  journalism. Has public relations influenced your
  buyer behavior? Synthesize the course materials
  and other research to support your response.
  Respond substantively to at least two of your
  classmates postings.

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CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management (Ash Course)

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•     Public Relations and Crisis
  Management. Review the video, Jack Welch on
  Toyota's PR Disaster. How does Dr. Welch assess
  Toyotas performance? Based on the course
  materials and the video and other research,
  synthesize the concepts and give an illustration
  of how Toyota might have changed public
  perception using PR in responding to this crisis.
  Respond substantively to at least two of your
  classmates postings.

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CGD 318 Week 1 Quiz (Ash Course)

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•     Quiz
• 1.         When steps are taken to repair damage
  from the crisis and to prevent it from happening
  again, it is what type of strategy?
• 2.         According to the text, clients often
  criticize public relations firms for all of the
  following EXCEPT
• 3.         What is not a contingency factor that
  public relations professionals must take into
  account in managing a conflict with its public?
• 4.         Environmental activist John Muir used
  public relations tactics to

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CGD 318 Week 2 Assignment To Accept or Reject a
Client (2 Papers)

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• This Tutorial contains 2 Papers
• To Accept or Reject a Client. A well-known
  professional baseball player is suspected of
  having used steroids and other performance-enhanci
  ng drugs. He has not been charged. His agent asks
  you to advise and assist him in handling the
  intense media interest in the case. He wants you
  to try to place favorable stories about the
  baseball star in the media and create a positive
  environment for him. If formally accused, it
  could mean irreparable damage to his baseball
  career.

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CGD 318 Week 2 DQ 2 Publics Public Opinion (Ash
Course)

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•       Publics Public Opinion. Choose an
  organization and identify its key audiences, or
  publics. Assess how these publics can have their
  opinion shaped. Compare and contrast the
  influence of the different types of opinion
  leaders and their influence on shaping public
  opinion. Respond substantively to at least two of
  your classmates postings.

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CGD 318 Week 2 Quiz (Ash Course)

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•       Quiz
• 1.         Any false statement about a person or
  organization that creates public contempt,
  hatred, ridicule, or inflicts injury on
  reputation is known as
• 2.         Motivational objectives are more
  difficult to accomplish because
• 3.         What persuasive tactic is being used
  when a political candidate begins to use the
  issue of employment if the poll indicates that
  unemployment is a key issue?
• 4.         Which is not an aspect of timing in a
  public relations program?

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CGD 318 Week 3 Assignment News Release (2
Papers)

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• This Tutorial contains 2 Papers
• News Release. Review the section entitled The
  Format of a News Release in the beginning of
  Chapter 10. Choose an existing product or a made
  up product and write a one to two page news
  release (not including title and reference pages)
  announcing the introduction of the new product
  using the provided format.

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CGD 318 Week 3 DQ 1 The Audience (Ash Course)

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•      
• The Audience. Select and discuss one of the
  following questions. Conduct research using the
  text and the Universitys Online Library to
  support the position you take. Respond
  substantively to at least two of your classmates
  postings.
• a. Assess the public relations implications of
  the senior market in the United States. Identify
  a specific senior audience. Is this an
  influential audience? Why or why not?
• b. Determine the characteristics of the youth
  (Generation X and Generation Y). What are the
  public relations implications regarding the use
  of their media habits and preferences?

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CGD 318 Week 3 DQ 2 Public Relations Tactics (Ash
Course)

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• Public Relations Tactics. Review the public
  relations communications instruments in Chapter
  10, such as news releases, brochures, and
  broadcast media. Select an organization, and
  compare and contrast the strengths and
  limitations of two instruments used by the
  organization. Which tactic is least effective and
  why? Which tactic is most effective and why?
  Synthesize the course materials and other
  research to support your response. Respond
  substantively to at least two of your classmates
  postings.

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CGD 318 Week 3 Quiz (Ash Course)

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•       Quiz
• 1.         This form of news delivery to
  television stations must be carefully considered
  because of the cost.
• 2.         The most widely used document issued
  by practitioners to news media is the
• 3.         Which is a good public relations tech
  tool of internal communication with employees?
• 4.         What is the principal media impact and
  attraction of American Idol?

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CGD 318 Week 4 DQ 1 Global Impact of Public
Relations (Ash Course)

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•       Global Impact of Public Relations. Select
  an organization from the United States that
  conducts business in countries other than the U.
  S., and assess the impact of global public
  relations on buyer behavior (hint Coca-Cola,
  Disney, McDonalds, etc.). Respond substantively
  to at least two of your classmates postings.

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CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment (Ash Course)

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•       Business, Sports, Tourism, and
  Entertainment. Synthesize the course materials
  and evaluate how the public relations
  professional educates the media using a specific
  example either from a corporation, a sports
  celebrity, tourism (for a state, for example), or
  for an entertainer. Respond substantively to at
  least two of your classmates postings

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CGD 318 Week 4 Quiz (Ash Course)

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•       Quiz
• 1.         Which is NOT a Hofstedes cultural
  dimension that addresses a cultural difference?
• 2.         The pinnacle of corporate sponsorships
  is
• 3.         The refusal to buy the products or
  services of a company is called
• 4.         News releases in Malaysia should be
  distributed to avoid confusion and enhance
  understanding is

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CGD 318 Week 5 DQ 1 Public Relations Non-Profit
Organizations (Ash Course)

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•       Public Relations Non-Profit
  Organizations. Select a non-profit organization
  (American Red Cross, Salvation Army, etc.) and
  assess the role of public relations in that
  non-profit organization. Compare and contrast at
  least two characteristics between a for-profit
  organization and a non-profit organization.
  Respond substantively to at least two of your
  classmates postings.

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CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century (Ash Course)

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•   Public Relations in the 21st Century. Select an
  organization from the United States and assess
  the methods with which this organization uses
  communication instruments such as traditional or
  social media for its public relations campaign.
  To what extent has this company incorporated
  newer media into its public relations strategy?
  Use the course materials and other research data
  to support your position. Respond substantively
  to at least two of your classmates postings.

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CGD 318 Week 5 Final Paper (Public Relations of
Starbucks, Ford Motor) (2 Papers)

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• This Tutorial contains 2 Papers
• Focus of the Final Paper
• For the Final Paper, you will be evaluating the
  public relations practices at an organization
  based on all the chapters in the course text.
• Develop a paper that answers the following
  questions based on the organization of your
  choice. You may pick any organization as long as
  your choice has information available to answer.

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CGD 318 help Minds Online/newtonhelp.com