How Virutal Reality and Augmented Reality Help In Branding?

1
How Virtual Reality and Augmented Reality Help
In Branding? www.creatiosoft.com
2
What is Virtual Reality?

• Virtual reality (VR) is an artificial,
  computer-generated simulation or recreation of a
  real life environment or situation. It immerses
  the user by making them feel like they are
  experiencing the simulated reality firsthand,
  primarily by stimulating their vision and
  hearing. The most advanced VR experiences even
  provide freedom of movement users can move in a
  digital environment and hear sounds. Moreover,
  special hand controllers can be used to enhance
  VR experiences.
• The entertainment and gaming industry is using
  virtual reality development for making a
  multi-billion dollar one and consumers are always
  keen on novelty. Virtual reality has many other,
  more serious, applications as well.
• There are a wide variety of applications for
  virtual reality which include
• Architecture
  
• Sport
• Medicine
• The Arts
• Entertainment

3
What is Augmented Reality?

• In augmented reality, users see and interact with
  the real world while digital content is added to
  it. If this sounds unclear think of Pokemon Go
  millions of people all over the world have been
  rushing with their smartphones in search for
  small virtual creatures. Thats the most vivid
  example of augmented reality. There are lots of
  augmented reality development company that gives
  unbelievable twists to mundane apps to satisfy
  next-generation users.
• A view of physical real-world environment with
  superimposed computer-generated images, thus
  changing the perception of reality, is the AR.
• There are a wide variety of applications for
  augmented reality which include
• Education
• Real Estate
• Gaming
• Entertainment
• Industries
• Automotive

4
The Rising Trend of Virtual and Augmented Reality
In digital marketing, engaging consumers and
raising brand awareness are both crucial. Using
new technology to achieve this has become the
rising trend. As far as marketing strategies go,
Virtual Reality (VR) and Augmented Reality (AR)
remain relatively untapped resources in
comparison to more traditional platforms. The
technology is curious and promising, as well as
steadily on the rise. At the moment, VR is used
by 43 million people, with the amount looking to
increase in 2018 to 171 million. If those
numbers arent impressive enough, by 2020 both VR
and AR are expected to draw in 150 billion in
revenue.
5
New Technology Makes Your Brand Look Good
Gone are the days when people would furrow their
brow and ask, What is VR? Not to mention the
relative obscurity of AR, often assumed to be one
in the same. As mentioned earlier, consumers now
look for VR and AR presence as a telling sign of
a brands strength and innovation. With this new
enthusiasm, brands and marketers are recognizing
VR and AR technology as being vital in setting
themselves apart from other businesses. The
experience of this new reality also sets it apart
from traditional forms of marketing and
advertising, as customers are attracted to the
excitement of VR and AR and remain open to it,
seeking it out rather than blocking it out. As
the technology is still relatively new, digital
marketers employing VR and AR currently are at an
advantage as competition has yet to skyrocket. By
the time the technology becomes ubiquitous, these
marketers and their brands will be ahead of most
others. Not only do they make a brand look good,
but they can also make consumers feel good. With
the two slowly permeating the fabric of giant
tech companies, consumers can now get even closer
to a brand.
6
VR/AR Technology Meets New Consumer Needs
Gone are the days when people would furrow their
brow and ask, What is VR? Not to mention the
relative obscurity of AR, often assumed to be one
in the same. As mentioned earlier, consumers now
look for VR and AR presence as a telling sign of
a brands strength and innovation. With this new
enthusiasm, brands and marketers are recognizing
VR and AR technology as being vital in setting
themselves apart from other businesses. The
experience of this new reality also sets it apart
from traditional forms of marketing and
advertising, as customers are attracted to the
excitement of VR and AR and remain open to it,
seeking it out rather than blocking it out. As
the technology is still relatively new, digital
marketers employing VR and AR currently are at an
advantage as competition has yet to skyrocket. By
the time the technology becomes ubiquitous, these
marketers and their brands will be ahead of most
others. Not only do they make a brand look good,
but they can also make consumers feel good. With
the two slowly permeating the fabric of giant
tech companies, consumers can now get even closer
to a brand.
7
Reach us- www.creatiosoft.com