How to Promote Loyalty Rewards Programs

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HOW TO PROMOTE LOYALTY REWARDS PROGRAMS
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A) CREATING AWARENESS ABOUT THE PROGRAM
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• 1) WEBSITE PROMOTION

1.1 Rewards Landing Page
1.2 Loyalty Link In The Header
1.3 Call Out Earning Opportunities
1.4 Contextual Notifications
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• 1.1 REWARDS LANDING PAGE

Create A Page On Your Website Which Explains The
Program
How To Earn Points
Redeem Points
Tier Structure
Terms And Conditions
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1.2 LOYALTY LINK IN THE HEADER
Feature Loyalty Program On Website Header
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1.3 CALL OUT EARNING OPPORTUNITIES
Add contextual descriptions wherever customers
can earn points on your website
Add expandable tool tips on product page
Call outs on product pages for points that can be
earned for
Purchasing Products
Writing Reviews
Check out page call out for loyalty program
Points for subscribing for email
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1.4 CONTEXTUAL NOTIFICATIONS
Enable Live Notifications On The Website When
Customer Earns Points For Any Activity.
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• 2) EMAIL CAMPIAGN

2.1 Announce Program Launch
2.2 Seed Customers And Notify Them That They
Have Points
2.3 Add A Loyalty Program Banner In
Transactional Emails
2.4 Internal Email To Employee To Promote The
New Initiative
2.5 Display Points Available For Logged In
Customers
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2.1 ANNOUNCE PROGRAM LAUNCE
Setup Email Series For Customers Enrolled In The
Loyalty Program
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2.2 SEED CUSTOMERS AND NOTIFY THEM THAT THEY HAVE
POINTS
Create Interest In The Program By Providing
Customers Points Which Can Be Redeemed For
Rewards
Award Points For Purchases Made In The 90 Days
Prior To Launch And Notify All Customers About
The Points.
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2.3 ADD A LOYALTY PROGRAM BANNER IN TRANSACTIONAL
EMAILS
Include Loyalty Program Banners In Transactional
Emails Like Order Confirmation Emails And
Shipping Confirmation Emails
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2.4 INTERNAL EMAIL TO EMPLOYEE TO PROMOTE THE
NEW INITIATIVE
Inform Stakeholders About The Program
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2.5 DISPLAY POINTS AVAILABLE FOR LOGGED IN
CUSTOMERS
Display customer name in the header/ my account
section when user signs in. Showcase available
points next to his name.
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B) ENGAGING ENROLLED CUSTOMERS
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1 USING EVENT BASED NOTIFICATION TRIGGERS
1.1 Notify Customers When They Earn Points For
Any Activity
Eligible For New Rewards
Close To A Reward Threshold
Close To A Tier Upgrade
Points Are About To Expire
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2 CREATING PROMOTIONAL EVENTS
2.1 Create Promotional Events For Customers To
Earn Points And Rewards
2x Points Weekend Award Double Points For
Purchases Made During Promotional Weekend
Program Promotion Is Crucial To The Success Of
The Program. Promotion Involves Creating
Awareness About The Program As Well As Engaging
Existing Customers.
Black Friday Sale Get 100 Bonus Poins For Order
Above 100 And 200 Bonus Points For Your 2nd
Purchase In The Black Friday Week
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