6 SIMPLE CONTENT STRATEGY QUESTIONS

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6 SIMPLE CONTENT STRATEGY QUESTIONS TO ASK BEFORE
STARTING YOUR CONTENT MARKETING JOURNEY

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WELL, FINDING THE ANSWERS DEFINITELY NEEDS A LOT
OF BRAINSTORMING!

• Content marketing is still the buzzword, given
  the ease with which the right words get into the
  heart and minds of the right audience in this
  online-obsessed world. But competition has become
  tougher than ever. Hence, the key is to use the
  right form of content at the right time through
  the right channel, focusing on the right
  audience. And how do you find this key? With some
  smart content strategy, of course!
• Since coming up with a competent and crisp
  content strategy is so important, you should
  obviously be asking the right questions. What are
  these questions? Well, thats the easiest part
  its just 6 simple questions.

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SIX QUESTIONS THAT HELP CREATE YOUR CONTENT
STRATEGY

• Why do I need a content marketing exercise? The
  answer to this question helps you define your
  content marketing goals.
• How will I achieve my content marketing goals?
  The answer to this question is the longest and
  defines your content roadmap.
• Who will be my target audience? The answer to
  this critical question will define the type of
  content, the frequency of content interaction,
  and the channels you choose. If this step is
  ignored, your content marketing will be way too
  generic, producing no results.
• Which type of content would I require? Of course,
  there are many favorites, but a well-tailored
  content format depends on your specialization and
  your target audience.
• What are the content channels I should use for
  content marketing? A perfect combination of
  different content channels can help you reach out
  to different target groups distributed across the
  online world.
• When will I clear each content marketing
  milestone? The content timeline is critical a
  parameter that must be closely watched through
  your engagement.
• So, lets look at each question in more detail,
  shall we?