Online Hotel Reputation Management: The Definitive Guide

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Online Hotel Reputation Management The
Definitive Guide
www.reputationsavvy.com
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Hotel reputation management

• Are you serious about your hotel reputation
  management? With the focus shifting towards
  online review sites and social media platforms,
  the repute of your hotel is no longer wrought by
  traditional offline media and marketing. Hence,
  you should know how to protect it.
• In this article, we will discuss what online
  reputation is and why it is necessary for
  business owners..

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What is the need for good online reputation?

• Your reputation on different online
  platforms drives community opinion about your
  business or services. Obviously, when people want
  to book a room, they consider what people say
  about your services.
• If an individual says great things about you
  on social media, you will get the continuous flow
  of booking. However, if people find
  negative hotel reviews, they start looking for
  another alternative.

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Following statistics prove it

• Approximately 92 of people across the world say
  that their hotel booking decisions are impacted
  by online reviews.
• And 51 travelers write a review of accommodation
  after a trip.
• Up to 50 of individuals will not book hotels
  without reviews.
• From above points, it is cleared that hotel
  reputation management is a crucial and
  unavoidable aspect in hospitality businesses.

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What happens if your Hotel reputation is not good?

• Online reputation these days has become the
  powerful driver of revenue and growth. Your
  business reputation has the direct impact on
  revenue and sales. Because of an enormous
  evolution of social media and Internet, no online
  presence means no long survival.

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Why reputation management for hotels is important

• A lot of information is available for buyers
  online these days. Regardless of any industry,
  there are guides, reviews, and videos in order to
  help customers make a decision. And todays
  customers rely on reviews more than your hotel
  website.

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How to master your hotel reputation management

• Start with searching your hotel name on the
  search engine. Notice what your search show to
  you. This is how you appear online to your
  customers.
• Moreover, figure out where you need
  correction. You should create a hotel advertising
  and branding plan in order to build the
  foundation of your online visibility.

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Heres how you should start

• Monitor reputation on regular Basis
• Obviously, you want to know what people are
  saying about you. To do so, you have to espouse
  a proactive approach in order to monitor your
  reputation. Make it a daily habit. Moreover, look
  for filter social services, influencer opinions
  and more.
• Present on all online review platforms
• Customers can post reviews on sites such as
  Yelp, Facebook, Instagram, Google and more. You
  have to present on these sites for online
  reputation management. Also, create social media
  profile in such a way that rank higher in search
  engine algorithm.

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Check reviews on online travel sites

• These reviews are different than reviews on
  your hotel website or social media. Because
  reviews on online travel sites are verified and
  reliable. Thus, no individual can give a false
  review about you. Plus, do not forget to check
  and reply these reviews on regular basis.

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Be firm on illicit attacks 

• Some people tend to spread wrong information
  about others. You should firmly combat if you
  come across such situation. Also, ensures you
  take essential measure to prevent them and stop
  them from doing it again.

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Take Action

• You should share feedback with your staff.
  Use negative review as a constructive learning
  tool. Use guest feedback to improve services and
  upgrade capital. Create a hotel reputation
  management strategy and train your staff members
  to follow it.

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Wrapping Up

• In this technologically advanced world,
  where industry lives or die by star rating or
  online reviews, make reputation management a
  priority. You should keep track of your hotel
  rating on different review sites. Furthermore set
  your objective where you want to be.
• Assimilate the above points in your hotel
  reputation management plan and you will see an
  increase in customers gratification. And this
  leads to an enhanced reputation of your hotel.

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