PACE CAREER ACADEMY

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SEO

• SEARCH ENGINE OPTIMIZATION

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What is SEO?

• It is the process of optimizing structure, design
  and content of your website in order to increase
  traffic such way that your website can index at
  the top results of SERPs.
• It also boost your search engine ranking with its
  various promotional activities.
• What is search engine?

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Importance of SEO / Why need SEO

• Its free Advertising and long term
• Promotion / Advertising of your products /service
• Brand Awareness
• Increase number of visitors ( drive users and
  customers) through organic search traffic
• Increase and Maintain search engine ranking of
  your website
• More Traffic - More Money

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Google Stake in Search
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What is Website?

• website is a collection of related web pages,
  including multimedia content, typically
  identified with a common domain name, and
  published on at least one web server
• Structure of website, creation of wordpress
  sample website
• Website URL , Html
• Header Title , Descriprtion,
• Body actual content of webpage
• Footer
• Sitelinks
• Google webmaster tool website verification
• Create sitemap,

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URL structure

• www.test.com
• www web server
• Test home address
• Com domain, business explanation

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How search Engine works ?

• Crawler
• Indexing
• Robots
• Google has 5 types of robots
• Deep bot for normal webpage
• Media bot media, video page
• Fresh bot for fresh content added on webpage
• Image bot for image
• Ad bot for advertise page

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Keywords

• Defination
• Types of keywords
• Exact match
• Broad match
• Phrase match
• Tools for keywords
• Introduction to keyword planner tools
  assignment
• Importance of keyword in SEO
• Keyword optimization
• 1.Keyword Density
• Primary keyword 3-7
• Secondary keyword 1-2
• 2. keywords in meta tags

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SEO Strategy

• Research desirable keywords and search phrase
• Identify search phrase to target, it should be
  relevant to business
• Optimize website with proper focus keywords
• Study competitor websites and search engine
• Implement quality link building
• Add quality content
• Constant monitoring of rankings for targeted
  search terms.

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How does google rank page

• Keyword usage
• Site structure
• site speed
• Time spent on site , Bounce rate
• No of inbound links
• Quality of inbound links

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Types Of SEO Techniques

• White Hat SEO follow search engine (mainly
  Google) guidelines. Some white hat SEO techniques
  include high quality content development, website
  HTML optimization and restructuring
• Black Hat SEO exploits weaknesses in the search
  engine algorithms to obtain high rankings
• Some black hat SEO techniques include link spam,
  keyword stuffing, cloaking, hidden text, and
  hidden links.
• Grey Hat SEO mixing of both techniques i.e.
  amazon.com

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Types of SEO

• On-page SEO Optimization
• Off-Page SEO optimization

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ON-Page SEO Optimization

• It refers to settings you can apply on
  your website so that it is optimized for search
  engines.
• On-page SEO important Factors
• Having optimized Title and Description tags
• Keyword frequency in url, Body text and Headlines
• Proper URL Structures
• User friendly navigation (breadcrumbs, user
  sitemaps)
• Optimized internal links
• Text Formatting (use of h1,h2,bold etc)
• Image optimization (image size, proper image
  names, use of ALT tag)
• User friendly 404 pages
• Fast loading pages
• Mobile Friendly pages

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Off Page SEO Optimization

• Performing activities off side of webside.
• link building/ Back link Building links to
  boost your webpage with targeted keywords.
• Do Follow Links allow google (all search
  engines) to follow them and reach our website.
  Google consider any normal link as a by default
  dofollow.
• Nofollow This attribute ensures that search
  engines cannot follow the link
• the link will not be classed as a backlink for
  the linked website
• Nofollow backlinks will not improve a websites
  position in the search rankings
• This is a special tag you can add to a link (for
  example lta hrefhttp//www.somesite.com relnof
  ollowgtSome Sitelt/agt) 

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Benefits of Off-Page Optimization?

• improve the position of a web site in the search
  engine results page (SERPs)
• Increase in Rankings
• Increase in PageRank
• More exposure to your business
• More Traffic More Money

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A Quality Backlink features

• Incoming links from higher page rank
• Use of different anchor text
• Use do follow links
• Having backlink from relevant site
• Avoiding Black hat SEO
• High trust domain

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Off-page Activities

• Search Engine Submission
• Business listing
• Directory Submission
• Social Media listing
• Classifieds Submission
• Image submission,
• Infographics submission
• Article submission
• Social Bookmarking
• Blog commenting
• Forum submission
• Question Answer submission

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Google Updates/ Algorithm

• Panda is part of the algo that is specific to
  the quality of content
• Penguin is specific to the quality of links
• Hummingbird handling conversational search
  queries accurately
• AMP must have mobile sites

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• Thanks !!!