Best mass communication colleges in pune

1
What is Mass Communication

• Mass communication is the process of
  transmitting messages to a large number of
  scattered audiences.
• Through mass communication, information can
  be transmitted quickly to a large number of
  people who generally stay far away from the
  sources of information. Mass communication is
  done through many mediums, such as radio,
  television, social networking, billboards, and
  newspapers.

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2
Why Mass Communication

• In the recent years we have witnessed an
  unprecedented growth in the world of
  communication. Gone are the days when a short and
  sweet reporting could get the message across. Not
  only has the world of communication changed but
  so has the target audience. The predictions of
  the field doing well are high. With the increase
  in the number of television sets, news channels,
  radio stations, advertising and so much more each
  growing day, the field seems to be transcending
  into an unmatched growth and along with it the
  option of its pursuers to have a dynamic career.

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3
Mass Communication features

• Large Number of Audience The foremost feature of
  mass communication is that it has large number of
  audience. No other communication gets as many
  receivers as it gets.
• Heterogeneous Audience Mass Communication is
  not only composed of a large number of audiences
  but also aims to heterogeneous audience. The
  heterogeneity here means that the audience may
  belong to different races, groups, section,
  cultures etc.

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4
About Mass Communication

• Mass communication is the study of how people
  exchange information through mass media to large
  segments of the population at the same time. In
  other words, mass communication refers to the
  imparting and exchanging of information on a
  large scale to a wide range of people. It is
  usually understood to relate newspaper, magazine,
  and book publishing, as well as radio, television
  and film, even via internet as these mediums are
  used for disseminating information, news and
  advertising. Mass communication differs from the
  studies of other forms of communication, such as
  interpersonal communication or organizational
  communication, in that it focuses on a single
  source transmitting information to a large number
  of receivers. The study of mass communication is
  chiefly concerned with how the content of mass
  communication persuades or otherwise affects the
  behavior, attitude, opinion, or emotion of the
  person or people receiving the information.

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• Mobile No. 91-7767904499 E-mail -
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