Time To Be Responsive – We Also Mean the Website!

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Time To Be Responsive We Also Mean the Website!
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• First you needed a website, then came a
  well-designed website, further came a website
  with call-for-action and just like humans, it
  keeps evolving to get better and better every
  day. Significantly in the last decade, website
  development has undergone a complete
  transformation.
• Before the advent of smartphones and tablets, all
  that web designers had to worry about was to keep
  a standard look and feel across all desktops.
  With various sizes that the new age phones come
  in, it is practically impossible for brands and
  companies to create a different site for each
  varying size. Not to forget the cost component
  while even considering a few standard sizes. So,
  what is the solution?
• Source http//www.omlogic.com/

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• The answer to this is a responsive website
  (please do not confuse- we are not saying a
  mobile site).
• Brands over the last couple of years have been
  skeptical about going for a responsive website.
  The growing usage of mobile devices to surf
  websites across all verticals has forced some
  brands to go responsive. The technologies like 3G
  and advanced internet connectivity for mobile
  devices have contributed a lot for the same.
• And now, with Googles announcements around
  penalizing websites which are non-mobile
  compatible from an SEO rankings perspective (or
  rewarding those that are compatible), the choice
  for brands has become very straight-forward. GET
  A RESPONSIVE WEBSITE! Even the forecasts of
  usages of mobile devices in future to access
  internet are really encouraging to go responsive.

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• A responsive website follows a design approach
  wherein the website can automatically adjust
  itself to any screen size, thereby providing easy
  accessibility via all devices.

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Here are a few benefits of having a
responsive website, besides it being cost
effective

• Optimal User Experience  Content rules. But
  without a good user experience content wouldnt
  be able to hold on to the visitors. What people
  want is convenience to access the content
  wherever they want, and on a device of their
  choice
• Passes Mobilegeddon Test  A responsive website
  meets the requirements of the recent Google
  Analytics for mobiles and tabs that require
  websites to be mobile-friendly
• Cost advantage- If you are using a responsive
  design then you save on the cost which you would
  have spent on having a separate mobile website.
  Managing the communication is also easy as it
  goes to only one location.

• SEO Friendly  Two different websites mean two
  different URLs and increased burden on SEO
  initiatives. Also, a single site helps avoid any
  kind of duplicity in content or otherwise.
• You have the control with a responsive design,
  you have control on what to show on a full
  desktop device and what elements to show if the
  browsing is happening on a tablet or mobile. Also
  you get to choose the priority content and its
  placement
• Technologically advanced The whole coding and
  scripting in responsive design is advance so you
  need not worry about getting right resources and
  scripts when you are ready for any upgrade is
  future, your code will be useful at that time.

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Thanku