The State Of Cloud Business Intelligence, 2018

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The State Of Cloud Business Intelligence, 2018
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These and other many other fascinating insights
are from Dresner Advisory Services 2018 Cloud
Computing and Business Intelligence Market Study
(client access reqd.) of the Wisdom of Crowds
series of research. The goal of the 7th annual
edition of the study seeks to quantify end-user
deployment trends and attitudes toward cloud
computing and business intelligence (BI), defined
as the technologies, tools, and solutions that
employ one or more cloud deployment models.
Dresner Advisory Services defines the scope of
Business Intelligence (BI) tools and technologies
to include query and reporting, OLAP (online
analytical processing), data mining and advanced
analytics, end-user tools for ad hoc query and
analysis, and dashboards for performance
monitoring. Please see page 10 of the study for
the methodology. The study found the primary
barriers to greater cloud BI adoption are
enterprises concerns regarding data privacy and
security.
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Key takeaways from the study include the
following
Cloud BIs importance continues to accelerate in
2018, with the majority of respondents
considering it an important element of their
broader analytics strategies. The study found
that mean level of sentiment rose from 2.68 to
3.22 (above the level of "important) between
2017 and 2018, indicating the increased
importance of Cloud BI over the last year. By
region, Asia-Pacific respondents continue to be
the strongest proponents of cloud computing
regarding both adjusted mean (4.2 or very
important) and levels of criticality. The
following graphic illustrates Cloud BIs growing
importance between 2012 and 2018.
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Over 90 of Sales Marketing teams say Cloud BI
apps are important to getting their work done in
2018, leading all respondent categories in the
survey. The study found that Cloud BI importance
in 2018 is highest among Sales/Marketing and
Executive Management respondents. One of the key
factors driving this is the fact that both Sales
Marketing and Executive Management are
increasingly relying on cloud-based front office
applications and services that are integrated
with and generate cloud-based data to track
progress towards goals.
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Cloud BI is most critical to Financial Services
Insurance, Technology, and Retail Wholesale
Trade industries. The study recorded its
highest-ever levels of Cloud Bi importance in
2018. Financial Services has the highest weighted
mean interest in cloud BI (3.8, which approaches
"very important" status shown in the figure
below). Technology organizations, where half of
the respondents say cloud BI is "critical" or
"very important," are the next most interested.
Close to 90 of Retail/Wholesale respondents say
SaaS/cloud BI is at least "important" to them. As
it has been over time, Healthcare remains the
industry least open to managed services for data
and business intelligence.
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Cloud BI adoption is soaring in 2018, nearly
doubling 2016 adoption levels. The study finds
that the percentage of respondents using Cloud BI
in 2018 nearly doubled from 25 of enterprise
users in 2016. Year over year, current use rose
from 31 to 49. In the same time frame, the
percentage of respondents with no plans to use
cloud BI dropped by half, from 38 to 19. This
study has been completed for the last seven
years, showing a steady progression of Cloud BI
awareness and adoption, with 2018 being the first
one showing the most significant rise in adoption
levels ever.
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Sales Marketing leads all departments in
current use and planning for Cloud BI
applications. Business Intelligence Competency
Centers (BICC) are a close second, each with over
60 adoption rates for Cloud BI today. Operations
including manufacturing and supply chains and
services are the next most likely to use Cloud BI
currently. Marketing and BICC lead current
adoption and are contributing catalysts of Cloud
BIs soaring growth between 2016 and 2018. Both
of these departments often have time-constrained
and revenue-driven goals where quantifying
contributions to company growth and achievement
ad critical.
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Financial Services (62), Technology (54), and
Education (54) industries have the highest Cloud
BI adoption rates in 2018. The retail/wholesale
industry has the fourth-highest level of Cloud BI
adoption and the greatest number of companies who
are currently evaluating Cloud BI today. The
least likely current or future users are found in
manufacturing and security-sensitive healthcare
organizations, where 45 respondents report no
plans for cloud-based BI/analytics.
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Agility
Dashboards, advanced visualization, ad-hoc query,
data integration, and self-service are the
most-required Cloud BI features in 2018. Sales
Marketing need real-time feedback on key
initiatives, programs, strategies, and progress
towards goals. Dashboards and advanced
visualization features dominance of feature
requirements reflect this departments ongoing
need for real-time feedback on the progress of
their teams towards goals. Reporting, data
discovery, and end-user data blending (data
preparation) make up the next tier of importance.
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Manufacturers have the greatest interest in
dashboards, ad-hoc query, production reporting,
search interface, location intelligence, and
ability to write to transactional applications.
Education respondents report the greatest
interest in advanced visualization along with
data integration, data mining, end-user data
blending, data catalog, and collaborative support
for group-based analysis. Financial Services
respondents are highly interested in advanced
visualization and lead all industries in
self-service. Healthcare industry respondents
lead interest only in in-memory support.
Retail/Wholesale and Healthcare industry
respondents are the least feature interested
overall.
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Interest in cloud application connections to
Salesforce, NetSuite, and other cloud-based
platforms has increased 12 this year. Getting
end-to-end visibility across supply chains,
manufacturing centers, and distribution channels
requires Cloud BI apps be integrated with
cloud-based platforms and on-premises
applications and data. Expect to see this
accelerate in 2019 as Cloud BI apps become more
pervasive across Marketing Sales and Executive
Management, in addition to Operations including
supply chain management and manufacturing where
real-time shop floor monitoring is growing
rapidly.
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Retail/Wholesale, Business Services, Education
and Financial Services Insurance industries are
most interested in Google Analytics connectors to
obtain data for their Cloud BI apps. Respondents
from Technology industries prioritize Salesforce
integration and connectors above all others.
Education respondents are most interested in
MySQL and Google Drive integration and
connectors. Manufacturers are most interested in
connectors to Google AdWords, SurveyMonkey, and
The Healthcare industry respondents prioritize
SAP Cloud BI services and also interested in
ServiceNow connectors.
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Louis Columbus is an enterprise software
strategist with expertise in analytics, cloud
computing, CPQ, Customer Relationship Management
(CRM), e-commerce and Enterprise Resource
Planning (ERP).
This Article Source is From https//www.forbes.c
om/sites/louiscolumbus/2018/04/08/the-state-of-clo
ud-business-intelligence-2018/56cea01c2180
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