Title: MKT 438 Possible Is Everything/snaptutorial.com
1MKT 438 Possible Is Everything/snaptutorial.com
2MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Entire Course For more classes
visits www.snaptutorial.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2
3MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Final Exam Guide For more classes
visits www.snaptutorial.com Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components
4MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 1 DQ 1 For more classes
visits www.snaptutorial.com Should a company be
concerned with public opinion? Why or why not?
5MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 1 DQ 2 For more classes
visits www.snaptutorial.com Which PR
communication tool do you feel is the most
effective? Why?
6MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 1 DQ 3 For more classes
visits www.snaptutorial.com What role does PR
play in your organization? Explain your answer.
7MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper For more classes
visits www.snaptutorial.com Resources
University Library, Internet Write a 700- to
1,050-word paper in which you define PR. Include
in your paper Explain your personal definition
of PR and definitions from three
8MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 2 DQ 1 For more classes
visits www.snaptutorial.com What are some
positive and negative aspects of publicity?
9MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 2 DQ 2 For more classes
visits www.snaptutorial.com At what stage of
the PR campaign should evaluation occur? Explain
your answer. What are three types of evaluation
techniques used in PR? What are examples of each?
10MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 2 DQ 3 For more classes
visits www.snaptutorial.com How would PR
research impact a PR team? Give an example.
11MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper For more classes
visits www.snaptutorial.com Resources
University Library, Internet, and the
Virtual Organizations can be found on the student
website Select a PR scenario from the following
list
12MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 3 DQ 1 For more classes
visits www.snaptutorial.com What PR tools
are critical in building long-term relationships
an organization's publics? What are the
advantages and disadvantages of these tools?
13MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 3 DQ 2 For more classes
visits www.snaptutorial.com What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
14MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 3 DQ 3 For more classes
visits www.snaptutorial.com How critical is
the internal communications process in PR?
Explain.
15MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper For more classes
visits www.snaptutorial.com Resources
University Library, Internet Select an
organization with which you are familiar, and
identify an issue within that organization that
would have both organizational
16MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper For more classes
visits www.snaptutorial.com Resources
University Library, Internet Write a 1,250- to
2,000-word paper in which you recommend strategies
to build media relations and generate publicity
for the organization selected in Learning Team
Meeting One. Address the following in your
Strategy Paper
17MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 4 DQ 1 For more classes
visits www.snaptutorial.com Why is it
important to integrate anticipated crisis
responses in an organization's proactive PR
planning?
18MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 4 DQ 2 For more classes
visits www.snaptutorial.com What potential
effects can a crisis have on an organization?
Explain your answer.
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MKT 438 Week 4 DQ 3 For more classes
visits www.snaptutorial.com Read the case
on the Exxon Valdex. What do you see as the top
PR problems from this case and what would you do
differently if you were in the PR department?
20MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis For more
classes visits www.snaptutorial.com
Resource The Practice of Public
Relations Select one of the following case
studies located in The Practice of
21MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation For more
classes visits www.snaptutorial.com
Resources University Library, Internet Prepare
a 5- to 7-minute oral Progress Report Presentation
22MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 5 DQ 1 For more classes
visits www.snaptutorial.com How has
technology impacted the dissemination of
information to global publics?
23MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 5 DQ 2 For more classes
visits www.snaptutorial.com How can the
power of PR influence and change your point of
view? Is this ethical?
24MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 5 DQ 3 For more classes
visits www.snaptutorial.com How has
globalization, technology, and diversity affected
PR in the past five years?
25MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary For more
classes visits www.snaptutorial.com
Resources the simulation Managing a Crisis
Using PR located on the student website. Complete
the simulation.
26MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 5 Team Assignment Final Paper and
Presentation (PR Campaign Kudler Foods) For more
classes visits www.snaptutorial.com
Resources University Library, Internet Prepare
15 to 17 Microsoft PowerPoint slides with
speaker notes illustrating the strategy and
tactics of your PR Campaign.
27MKT 438 Possible Is Everything/snaptutorial.com
MKT 438 Week 5 Team Assignment Final Paper and
Presentation (PR Campaign Kudler Foods) For more
classes visits www.snaptutorial.com
Resources University Library, Internet Prepare
15 to 17 Microsoft PowerPoint slides with
speaker notes illustrating the strategy and
tactics of your PR Campaign.
28MKT 438 Possible Is Everything/snaptutorial.comMK
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