Vodafone, a UK-based mobile telecommunication company, entered the Japanese cellular market

1
International Business info_at_casestudyhelp.in9
1 94220-28822
2

• International Business
•  
• CASE STUDY (20 Marks)
• Vodafone, a UK-based mobile
  telecommunication company, entered the Japanese
  cellular market after it acquired a 26 percent
  stake in J-Phone, through the acquisition of Air
  touch. J-Phone was the third largest player in
  the Japanese cellular market. Vodafone went on to
  acquire a controlling stake in J-Phone in 2003.

3

• The Vodafone faced lot of problems in the
  country due to competition from local players
  like NTT DoCoMo and KDD, who provided better
  services and a superior range of handsets, and
  due to a delay in its rolling out 3G services.
  This resulted in Vodafone's poor performance in
  the Japanese market. Finally, Vodafones
  agreement with Softbank under which it can
  continue to have access to one of the most
  developed cellular markets in the world, proved
  to be fruitful.

4

•  
• Answer the following question.
• 1.  Analyze the reasons for Vodafone's failure in
  Japan.
• 2. Discuss Vodafone's operations in Japan.

5

• www.casestudyhelp.in
• info.casestudyhelp_at_gmail.com
• info_at_casestudyhelp.in
• 91 94220-28822