5 Basic SEO Strategies And Techniques For New Startups

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5 Basic SEO Strategies And Techniques For New
Startups
A great SEO strategy brings traffic and revenue
to your website. Since, both the traffic and
revenue are very significant for your business,
you need to work hard to maintain the rankings
and steady stream of quality traffic. For a
websites, two important items required for better
rankings in search engines- awesome content and
high quality links. Besides these two factors,
Google take note of many other key parameters
that contribute to website rankings. 5 Basic SEO
Strategies For Budding Businesses- Here are some
of those SEO strategies, that are crucial for
giving your website boost in Google SERPs. Earn
Quality Backlinks To Your Website- A better
content marketing strategy will be helpful in
developing backlinks to your website. You should
explore other ways also to get people to link to
you. This you can do by offering link exchange
with quality websites, writing for a large
publication, conducting industry interviews and
recommending your content to influencers.
However, while acquiring backlinks, ensure that
they are from reputed websites. Creating link
farms can do much harm than good. Avoid buying
spammy links and indulging in any such practices
as they may invite Google's Penguin penalty and
tank your website rankings.
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Be Mobile Ready- I made several posts on
Google's mobile friendly algorithm Mobilegeddon
when it was launched in April 2015. It was
Google's major update rolled out to punish
websites that didn't have a mobile version of
their website and failed to deliver a
satisfactory user experience. After
Mobilegeddon, such websites lost a significant
amount of their rankings in the mobile version
of the Google search listings.
Again in 2016, norms are same. Your website needs
to be mobile-ready. Google endorses three types
of mobile sites- sites with responsive design,
sites being set up on a mobile sub-
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domain or site using dynamic serving. In
addition, websites who follow app store
optimization best practices to rank their mobile
apps in different app stores, now ranks higher
in SERPs. So if you have an app, make sure you
are taking the time to implement application
SEO. Have An Influencer At Your Side- SEO
Strategies are all about bringing quality stream
of traffic to your website. This is why you
should keep your website updated with engaging,
informative and binding content. This content
must be a well-researched one. If possible,
request an influencer or hire a
subject-matter-expert to write content for you.
They are the people, your audience love to
listen to. A content piece written by an
influencer will always fetch more exposure for
your website online.
Have A Content Marketing Strategy- Keywords used
in your website content are significant to the
website rankings. Irrespective of the type of
content your website produces, keywords help
people find a specific topic to read and
discuss. Content written around popular keywords
are searched more. If you have used certain
keywords in your content title and body, the post
may have a significant ranking boost. The
possibility further improves if the post gets
linked to from other websites or shared well on
social channels.
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A well-planned content marketing strategy ensures
regular stream of awe-inspiring content on your
website. This results into high domain authority
and better rankings for your content. This is
one of the most used seo strategies content
marketers use. A website that generates quality
content on a regular basis gets indexed by Google
bots frequently. This repository of fresh content
results in better rankings for your
website. Include Schema.org markup to your
website- It's a good practice to put Schema.org
markup in your website code. The markup tells
Google about different items on your website and
the purpose they are serving. Google constantly
hinted in past that schema.org will help your
website rank better in Google search.
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Beyond all the efforts you put to see your site
ranking higher, these are some basic strategies
that help you out. Beside that, keep adding fresh
content on your website and generating quality
backlink for your website.