SEO & Onpage SEO

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• SEO Types Detailed Description On SEO On-page
• Human Catalyst The Skill Academy

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What is SEO/Search Engine Optimization ?

• It is the process of getting traffic from the
  free, organic, editorial or natural
  search results on search engines under Digital
  marketing .
• All major search engines such as Google, Bing and
  Yahoo have primary search results, where web
  pages and other content such as videos or local
  listings are shown and ranked based on what the
  search engine considers most relevant to users.
• SEO considers how search engines work, the
  computer programmed algorithms which dictate
  search engine behavior, what people search for,
  the actual search terms or keywords typed into
  search engines, and which search engines are
  preferred by their targeted audience.

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How does SEO works ?

• You might think of a search engine as a website
  you visit to type (or speak) a question into a
  box and Google, Yahoo!, Bing, or whatever search
  engine you're using magically replies with a long
  list of links to webpage that could potentially
  answer your question.

• SEO is short for Search Engine Optimization in
  Digital Marketing, and there is nothing really
  mystical about it. You might have heard a lot
  about SEO and how it works, but basically what it
  is is a measurable, repeatable process that is
  used to send signals to search engines that your
  pages are worth showing in Googles index.

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What is structure of SEO ?

• Code Validation
• Keyword Research
• Meta Tag Updating
• Site Map creation
• Robot.txt
• Content Optimization
• Image Optimization

• Social Bookmarking
• Directory submission
• Photo Sharing
• PPT Sharing
• Blog Sharing
• Slide Sharing
• Forum Posting

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What is On-page SEO?

• On-page SEO is the practice of optimizing
  individual web pages in order to rank higher and
  earn more relevant traffic in search engines.
•  On-page refers to both the content and HTML
  source code of a page that can be optimized, as
  opposed to off-page SEO which refers to links and
  other external signals.
• On-page SEO consists of all the elements of SEO
  you can control best. If you own a website, you
  can control the technical issues and the quality
  of your content.
• On-Page SEO refers to all the things that you can
  do ON your website to help you rank higher, such
  as page titles, internal linking, meta tags
  descriptions, etc.
• If you create an awesome website, it will
  definitely start ranking. Focusing on on-page SEO
  will also increase the probability that your
  off-page SEO strategy will be successful.
• Link building with a crappy site is a very tough
  job. Nobody wants to link to articles that are
  badly written or boring.

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Which Points to be considered while Doing On-page
SEO?

• Meta Tags
• Perhaps the most vital aspect of your on-page
  SEO efforts is the implementation of tags. Some
  are not as useful to SEO as they once were, but
  if written and utilized optimally, will improve
  your traffic.
• Meta tags are used to provide search engines
  with information about your page. To achieve high
  rankings, it has to do with relevance and user
  satisfaction, but including custom meta tags will
  influence users and increase your
  click-through-rate.
• Title Tags
• The meta description conveys what users will
  find on the page. While not a direct ranking
  factor, search engines read the meta descriptions
  to determine the pages topic and the audience
  that will find value.

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• Meta Description
• The meta description conveys what users will
  find on the page. While not a direct ranking
  factor, search engines read the meta descriptions
  to determine the pages topic and the audience
  that will find value.
• Meta Keywords
• Your SEO Keywords are the key words and
  phrases in your web content that make it possible
  for people to find your site via search engines.
  A website that is well optimized for search
  engines "speaks the same language" as its
  potential visitor base with keywords for SEO that
  help connect searchers to your site. Keywords are
  one of the main elements of SEO.

2. Heading Tags Your landing page or blog
should include multiple heading tags, from the h1
down to a potential h6. The most important is the
h1. You should never have more than one h1 tag on
any page.
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3. Keyword Targeted Content While you must
maintain a user-friendly and authoritative tone,
the focus keyword is still of
vital importance. Like with your meta tags, you
will either outline meta keywords for a product
or service page that is targeting multiple
queries, or a single focus keyword for blogs.
Use Google AdWords Keywords Planner to see
search volume, or analyze what your competitors
are targeting with SEMRush. The Keyword Planner
offers you similar variations of your keyword
that you can include on the page for further
optimization. 4. Mobile Responsive Website
For your page to be found relevant and your
on-page SEO to improve, your website needs to be
mobile-friendly and responsive in 2016 and
beyond.
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• 5. The Perfectly Optimized Page
• Digital marketing is about communicating with
  your audience. Guiding them to make a decision
  while educating yourself on what aspects are
  benefiting your search presence. It boils down to
  this
• Relevance
• Quality Content
• Properly Written Meta Tags
• Links
• Marked Up Structured Data

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Thank You
Created By Human Catalyst Contact no.
888054400 Email info.humancatalyst_at_gmail.com