Five Tips To Launch A Successful ICO

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Five Tips To Launch a Successful ICO

• Last year, The Wall Street Journal predicted that
  the Initial Coin Offering (ICO) is going to be
  the New Road to Startup Riches. They were
  perfectly right. By the end of 2017, ICOs raised
  4 billion in funding, which was higher than the
  total amount generated by the Venture Capital
  Funding. Compared to traditional fundraising
  ways, ICOs have started to proliferate as more
  companies are opting this flexible way of
  fundraising to jump-start their business. ICOs
  not only help in raising funds, but it is also
  helping startups in establishing a loyal pool of
  investors.
• Although ICOs are in a boom, it does have certain
  risks associated with it. The class-action
  lawsuit against Tezos is a mere example of the
  worst part in an ICO boom. The harsh reality
  many startups are attracted to ICOs and many are
  thinking to launch their own ICO however, not
  all of them are fully aware of the
  essentialities, complexities, and legalities
  involved in an ICO launch.
• Consequently, if you are interested to launch
  your own ICO by mitigating the possibilities of
  failure, then these five tips will help you to
  launch your ICO successfully.
• Minimum Viable Product
• A Minimum Viable Product or an MVP is the first
  viewable version of the product. It should have
  been designed, meticulously with minimum yet
  satisfactory features to impress early adopters
  and to validate the idea based on use and demand
  offering a glimpse of how the final product is
  supposed to be developed. MVP can also be
  described as Minimum Efforts, Maximum Learning
  model. It has added importance in the pre-ICO
  launch phase as it offers you the opportunity to

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• test your business idea in the real market and a
  chance to analyze the user behavior with a real
  product that you intend to develop. In addition
  to that, an MVP allows you to validate your
  risking assumptions, build a validated marketing
  strategy and avoid overbuilding or over promoting
  your product.
• Tip 1 Launch or showcase MVP before launching
  ICO as it helps you validate your product,
  service or idea quickly to decide whether to
  continue pursuing your product idea and if so,
  whether and how to modify it. It will create
  interest amongst investors for a particular
  product even before the full version of that
  product is ready for publishing. Remember, MVPs
  represents a Proof of Work and investors are
  attracted to ICOs having an MVP ready.
• Team
• Most of the companies launching ICOs are
  early-stage startups therefore, people or the
  investors are interested to know more about the
  team behind a particular ICO project. Based on
  experience, skills, reputation, talent, and
  market awareness of a team, investors or the
  people determine the viability of a project from
  start to completion. More often, angel investors
  believe that the capabilities of the founding
  team vouch for the success or unsuccessfulness of
  an ICO project.
• Tip 2 Ensure your team consists of ideal
  traditional startup members, specialists in the
  cryptocurrency domain and personnel who have
  exhibited success in their previous ventures.
  Avoid onboarding team members who are unknown or
  who do not have any serious background
  information. Team members play a vital role in
  bringing relevant experience and connections to
  the table. Investors prefer a team that can
  assess their capabilities to collectively carry
  through with the vision of ICO.
• Whitepaper
• A brilliant business idea and a brilliant team
  are incomplete without a transparent and
  illustrative white paper. If you want, your ICO
  to succeed you will have to utilize the white
  paper as your go- to-market strategy. Investors
  take Whitepaper very much seriously, as it
  explains, demonstrates, and acts as a single
  point of information to conclude whether a
  startup is genuine or fake. Make sure your
  Whitepaper inspires early adopters because an ICO
  launched without white paper signals a lack of
  accountability and clarity of vision.
• Tip 3 Use your Whitepaper not just as a tool to
  illustrate with clarity what the project is
  about but it should ideally inspire trust and
  create legitimacy in the minds of the people who
  are going to buy the tokens. Your white paper
  should include a vision of the project,
  technology used, assessment of the problems
  faced by the certain industry, how and why these
  problems are important, how your product will
  solve these problems, etc. Consequently, it
  should also contain token generation model how
  the tokens will be distributed, timeline and
  milestones of the project as well as about the
  core team and its record of accomplishment.
  Investors consider ICO white papers as a
  signaling tool used to reduce risks of falling
  prey to a fake ICO.
• Roadmap
• Roadmap explains the future of an ICO project.
  The roadmap should not only explain the
  milestones or token exchange programs but it
  should be all-inclusive, explaining what would
  happen a year after or after five years from now.
  The roadmap of an ICO project must display
  detailed aspects of your project and should
  provide investors with a vision of how the
  project will progress and what will be the
  measurable milestones that will be recorded as
  successes during the development process.

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• Tip 4 Apart from your business idea, investors
  are more interested in the proposed roadmap of
  the project. Serious investors or early buyers
  believe in speculative analysis of the crypto
  asset (Pre and Post ICO launch), investors often
  refer to the previous milestones achieved and
  when the next one is bound to happen. You will
  notice a surge in the price of the asset when you
  are about to achieve a milestone. Thus, the
  roadmap and its content have a way of helping
  investors know when to be more involved in the
  project and also when to steer clear.
• Promotion and Marketing
• After successfully building a dedicated community
  of early adopters and investors, you need to get
  in front of and reach potential new users,
  customers, partners and others who did not follow
  your ICO. Having an ICO PR strategy is important
  if you want your ICO announcement to go viral,
  you need to make some noise among the Crypto
  Community. Make a list of all the social media
  channels and think of better ways to use them
  with the help of best and result oriented PR and
  Marketing strategy.
• Tip 5 Telegram and Slack have been dominant and
  most preferred social media channels by the
  crypto community. Use Reddit to build a
  democratized platform allowing people to
  upvote/downvote depending on the quality of the
  content you will be posting. Think about the
  rising blockchain-based Steam-it platform to
  build your reputation. Apart from that, market
  your
• ICO on certain bitcoin forums to attract
  crypto-geeks and you can also use Facebook and
  Twitter to their fullest potential.
• Conclusion
• Bitcoin technology and crypto environment are
  both fairly new to the world. Therefore, putting
  the best of your efforts into every possibility
  and opportunity even to make a small change
  happen is necessary. Sometimes the result wont
  match your expectations, but you get to learn
  something at each ICO launching stage. Make sure
  to develop your documentation with utmost care
  and donnish excellence. Finally, to launch your
  ICO successfully, you need to stay honest with
  your audience, investors, and be a law-abiding
  team.
• Having worked with many ICO startups right from
  scratch to ICO sale, our clients call us the
  pioneers in ICO Launching services. We will not
  only ideate your ICO product but will also help
  you to launch and market it. Contact us if you
  need any assistance to launch your ICO.

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