5 SEO Optimisation Techniques that will dominate 2018 - PowerPoint PPT Presentation

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5 SEO Optimisation Techniques that will dominate 2018

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Title: 5 SEO Optimisation Techniques that will dominate 2018


1
5 SEO Optimisation Techniques that will Dominate
2018
Call (91) 99041 53672 Email
mail_at_kinsh.in Skype kinshtech
Website www.kinsh.in
2
Why do you need SEO Optimisation Techniques?
  • SEO is something that keeps evolving forever with
    new updates and algorithms. It only makes sense
    to keep changing the strategies on the basis of
    what is foreseen in the nearest future.
  • Here are are few proven SEO optimisation
    techniques that will work great in 2018

3
Rankbrain
  • Rankbrain is an artificial intelligence program
    which is used by google to measure how user
    interacts with the search queries. It was the
    third most ranking factor earlier but will
    takeover this year. Google wants to ensure that
    its search results are most useful to the users.
  • Rankbrain takes two factors into consideration -
    one is dwell time which is the time that user
    spends on the page and other is click-through
    rate, which is the percentage of the number of
    users who search and click on the result.

4

Content optimisation
  • Content has been the king and will always remain
    so. Make sure that your content is a good read
    and worth sharing. Since dwell time is gaining
    more importance, it all boils down to the content
    that you put up on the website. If the dwell time
    is more, this means that users are really
    interested in the contents and are spending time
    reading them which implies that their search
    query has been answered.
  • This also means reduction in bounce rate. Google
    will consider this and boost the rankings. It
    makes sense and makes search more organic.

5

Video Content
  • Video content has been an explosion and is
    already been considered the most important trend
    by most of the researches. I dont need to tell
    you that google owns youtube so uploading a video
    on youtube and embedding on the site is something
    you must do. It is great for the rankings because
    it will increase the dwell time of the user and
    it is also beneficial to catch visitors
    attention and show them quickly what the company
    offers.
  • It is dead-simple to put up a high quality 200
    words description on your video on youtube which
    includes your keywords.

6

Page Speed Responsive
  • Google considers page speed as one of the most
    important ranking factors. It is called speed
    update and is expected to roll out soon.
  • Slow websites will face a huge drop in their
    rankings. Since more than 60 of searches are
    happening from mobile, google will weigh those
    websites high that are mobile-friendly.

7

Embed long-tail keywords
  • Break the glass and come out of the old-school
    on-page SEO tactics. Dont just stuff the
    keywords into title and meta-data. Instead write
    them such that they attract the users. This will
    boost your click-through rate.
  • Eg. My keyword target for a post is seo
    optimisation. Instead of just having that word
    in title randomly , I embed the keyword in the
    title as - "5 SEO Optimisation techniques that
    you need to know now.

8

You are good!
  • The listed techniques will surely help you sail
    through 2018. Apart from that dont forget that a
    seamless user experience is something you should
    not miss while trying to achieve the listed
    points . If all of this is too much to handle,
    hire SEO Expert India and get the work done!

9
To hire SEO Expert India, visit www.kinsh.in and
get the best services at affordable prices.
Call (91) 99041 53672 Email
mail_at_kinsh.in Skype kinshtech
Website www.kinsh.in
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